SEO

The million-dollar question in the world of digital marketing is that “Why are backlinks the number #1 ranking factor in SEO”? Let’s try and answer it. The Google SEO algorithm is always searching for fresh rating variables, and so far, it has approximately found over two hundred factors that can influence your search rankings. But there might be hundreds more that Google currently uses and which are not public. Fortunately, they don’t have to work on them all. Most have little weight in SEO and are mostly used as tie-breakers rather than signals for rating. What is a ranking factor in SEO? The method of optimizing your website to place as high as possible in organic search engine rankings is search engine optimization (SEO). When discussing search, we use the word “organic” to refer to unpaid search results. This is distinct from ads (or PPC) pay-per-click, which is a technique that relies on attracting paying traffic. Algorithms that consider different features and metrics found relevant by Google; are calculated by both paid and organic rankings on Google, the ranking variables. What are Backlinks? While Google plans to step away from backlinks in the future, they remain the most critical ranking factor for your sites. Except for using black hat SEO tactics is already too dangerous; the connections have to come from several high authority websites equivalent to yours. Also, some Google patents claim that essential backlink metrics might also be freshness and traffic. What Does The 2020 Google Page Experience Update Mean To The Websites? By crawling and indexing numerous pieces of content on your website, search engines work. As a signal that allows them to interpret and properly index this material, the crawlers use internal connections. The word “internal links” applies to any hyperlink within your website, leading to an internal tab. I say that backlinks are the most critical ranking factor right now because it is tested and tried. Yes, I have seen hundreds of clients over the years whose SEO was boosted after providing a specific number of backlinks. Even if there are any more hidden reasons that backlinks are the #1 ranking factor, let them be, and let’s focus on creating more of these gold bricks. While you do, remember, the website’s domain authority and relevancy from where the backlink is coming from decides how powerful and effective the backlink will be for your website. Interested in more SEO Blogs? Read this – 5 Myths About SEO Marketing Digital Maxima can help increase your website’s Google ranking in a couple of months. Get in touch with SEO Specialists.  

SEO is a fantastic way to boost your presence and performance online, especially for eCommerce and other businesses. However, there are some fairly common myths about SEO marketing that refuse to die out. Today we will both examine them and debunk them. Myth one: Keywords do not matter anymore They still do. Even if Google Hummingbird changed searching, properly optimized content still ranks highly. Instead, search intent is what makes or breaks the SEO strategy. By knowing the intent, you can then optimize your content to provide answers to search questions. Myth two: Only top-level domains win This is not always true. Domains that end in .com and .net are very common, and that is why you see more of them. However, even websites with strange extensions can perform well. All they need is a good SEO strategy. Myth three: Guest-posting is useless If you think about it, this can not be true. Whether a blog post comes from the website owner or is written by a freelancer, good content is good content. It is poorly written content that Google penalizes. Google Panda will always punish poorly optimized articles. Myth four: Keyword stuffing delists website Not true. There might be a reason why a keyword appears so much, such as a research paper. What is more important is user experience, especially after Google announced new updates. Sprinkle your content with keywords appropriately, and you will be fine. Myth five: Everything has to be fresh This myth is easily debunked. Some websites cater to a narrow niche but still rank highly in search. While Google does like fresh content, this only affects news websites. Marketers do not have to worry. Avoiding the Most Common Myths about SEO Marketing Are you guilty of believing these myths about SEO marketing? Do not worry — now you know better, and you can avoid falling for them in the future. To help offset it, you can share what you learned with others. This can prevent the spread of misinformation so that everyone can benefit. You May Also Like To Read – Why is Digital Marketing Education So Critical from 2021 to 2025?  

SEO Writing for Blog Writers – Have to start from somewhere! SEO writing for blog writers is about achieving their goals to create content that ranks well with Google and also has the ability to persuade people. Honestly speaking, with the ever evolving Google algorithms, this is not an easy task. Every little detail matters when you are working for SEO writing. You are building a brand with your words. An SEO writer fights at multiple fronts while composing his article. The detailing of the SEO optimization includes the right keyword, the heading sizes, the use of LSI, and many more aspects. For beginners, you need to learn one thing at a time, master it, and then use it to create people-friendly and attention seeking writings. Some important elements for beginners to consider for SEO writing are: Heading sizes: The different heading sizes range from h1 to h6. use the following sizes for the title, sib section, and subheadings.       H1 subheading: title       H2 subheading: subsection       H3 subheading: subheading within a subsection The last three heading sizes are less used because they are rarely needed The articles are generally covered using the first three main headings. Primary and secondary keywords: You need to learn to optimize your article with the primary keywords for SEO Writing as an SEO Writer. Primary keywords are the most important ones and are used frequently throughout the whole document. Secondary sources are also important and are called LSI terms. This tells Google that you have thoroughly written your work. Google is the best site to search for your LSI terms.  LSI Keywords: What are They and Do They Matter? Meta description: Add your keyword in the meta description to increase your chances of ranking in Google. This helps you set up keyword targeted pages that consistently rank on the top when anyone searches for the specific work. For guidance and motivation to SEO Writing, reach out to me anytime.