Online users have different satisfaction levels, behaviors, and intentions, which become their sole driver while surfing online. A list of the seven most frequently reviewed elements will be discussed in this article. The seven types of website experience elements are navigation, graphical representation, organization, content utility, purpose, simplicity, and readability.
Let’s begin the discussion!
The navigational ability on a web page must have a robust menu bar that needs to be consistent and easily accessible, has a search feature embedded into it, and provides ease of usage to the web user.
Graphical representation of a web page includes high-quality images, multimedia content such as videos and audio, font color schemes, size and texture, visual appeal, and load time of the multimedia elements on the page. Having too much or too little content is part of the graphical representation of a web page.
The organization of a web page includes its architectural layout, the hierarchy of design, and the systematic flow of information, the selection of keywords, and the title headings of the content.
The content utility of a webpage refers to having sufficient content on the website to convince users to revisit the page, instigating motivation and inspiration in them, being up to date on the latest information, being relevant to the cause behind the website, and keeping in consideration of the ideal visitor’s content needs.
A web page with a purpose has a unique identity. A purposeful web page has clear intentions, and it has organizational attractiveness both visually and conceptually. A web page with a useful purpose has clear-cut instructions on its business policy as well.
Simple does not mean boring. The simplicity of a web page refers to the transparency of headers, unclutteredness of layout, and consistency in design, less replication of content, and extreme ease of understanding for all types of visitors.
A good web page needs to be easily comprehensible, well-written with proper grammar, and appropriate writing blocks that appeal to the user. This falls under the readability element of the website.
How to use website elements to bring excellent marketing results?
Studies have shown that the right combination and adjustment of the seven website experience elements will produce a good traffic-to-lead conversion ratio. We don’t know that how the users from different website traffic sources will react to the different calibrations of these seven web experience elements. This is why it is recommended that the dimensions and factors of unified online experiences should be applied. We can conclude that an excellent online customer experience would result in:
1- better brand engagement
2- a positive word of mouth (WOM) marketing ratio
3- and a higher number of repeat purchases
Website experience elements do not limit to user design.
As discussed previously, the user intent is a qualitative measurement and is almost impossible to quantify. The difficulty is because many uncontrollable factors get involved, such as geo-location, user profile, and web surfing history. It is not easy to judge and investigate the precise user intent of the different web traffic sources. Marketers can only make a smart guess while comprehending the user’s intentions.
Did you know that 68.1% of the users in 2020 for all industries on the web were mobile users? We cannot ignore such a significant percentage of the audience. Data analysis for mobile users vs. desktop users needs more in-depth discussion since it behaves differently with the intrusions of web experience elements and traffic sources.
A user clicking on a Facebook ad for a mobile device will probably act differently to a web page compared to the desktop divide. The intent changes, location, and mindset of the user change. Tablet users are more like Smartphone users as compared to desktop users. The device on which the user is currently active can impact decision-making behavior for online purchases. The same goes for PPC ads, referrals, and other sources. Studies have shown that attitude, performance, region, and online behavior can change when users of specific geographical and demographic attributes engage with online content.