The Power of Influencer Marketing: How to Collaborate for Growth
When I first started exploring new strategies to scale brand visibility and trust, I was skeptical about the hype around influencer marketing. It sounded like something only B2C lifestyle brands needed. But once I implemented a focused strategy, the results were too impactful to ignore. Influencer marketing for growth has now become one of my […]
Best Ways To Target Generation Z Audience
What do Generation Z prefer online? When it comes to Generation Z, they have a unique preference when it comes to online content. This generation, comprised of those born between 1995 and 2015, is the first generation to grow up immersed in digital technology and media. As a result of this, their preferences for […]
If I Made a One-Page Marketing Plan For a Small Business, What Should I Include?
One-Page Digital Marketing Plan A detailed one-page digital marketing plan covering everything is great, but there are times when a little bit less is actually more. A one-page digital marketing plan can cover everything while allowing you to make adjustments as needed. Also, remember that the digital marketing strategy will vary from industry to industry. […]