Marketing Strategy

What do Generation Z prefer online?   When it comes to Generation Z, they have a unique preference when it comes to online content. This generation, comprised of those born between 1995 and 2015, is the first generation to grow up immersed in digital technology and media. As a result of this, their preferences for […]

One-Page Digital Marketing Plan A detailed one-page digital marketing plan covering everything is great, but there are times when a little bit less is actually more. A one-page digital marketing plan can cover everything while allowing you to make adjustments as needed. Also, remember that the digital marketing strategy will vary from industry to industry.