Ali Jaffar Zia

Social Media

The Impact of Social Media on Mental Health

The Impact of Social Media on Mental Health

Social media has become an integral part of our daily lives, allowing us to connect and communicate with others easily. However, the excessive use of social media can adversely impact Social Media Mental Health. In this article, we will explore how social media affects mental health and provide tips for maintaining a healthy relationship with social media. Introduction Social media is a platform that allows individuals to create, share and engage in online content. It has become an indispensable part of modern society, with billions of users worldwide. However, recent research has suggested that excessive social media use can negatively affect mental health. How Social Media Affects Mental Health Increased Risk of Depression and Anxiety Research has shown that the use of social media can increase the risk of depression and anxiety. This is due to the constant comparison to others that social media encourages, which can lead to feelings of inadequacy and low self-esteem. Furthermore, social media exposes us to overwhelming negative news and events, which can be emotionally draining. Addiction and Poor Sleep Habits Social media is highly addictive, releasing dopamine when we receive notifications or engagement on our posts. This can lead to an unhealthy relationship with social media, resulting in poor sleep habits due to constant scrolling and checking for updates. Lack of sleep has been shown to affect mental health, including depression and anxiety, negatively. Cyberbullying and Harassment Cyberbullying and harassment are prevalent on social media platforms. This can significantly negatively impact mental health, including anxiety and depression. Furthermore, the anonymity of social media can lead to individuals being targeted by hate speech and trolling. Body Image and Eating Disorders Social media has been shown to impact body image and self-esteem significantly. Exposure to unrealistic beauty standards can lead to a negative body image and an increased risk of developing eating disorders. Social media also encourages comparison, leading to feelings of inadequacy and low self-esteem. FOMO and Social Comparison Fear of missing out (FOMO) and social comparison are two significant adverse effects of social media on mental health. FOMO is the feeling that you are missing out on events or experiences that others are having. This can lead to anxiety and depression. Social comparison is the comparison of ourselves to others on social media, which can lead to feelings of inadequacy and low self-esteem. Tips for Maintaining a Healthy Relationship with Social Media Set Boundaries and Limit Use Setting boundaries and limiting the use of social media is essential to maintaining a healthy relationship with social media. This includes setting specific times for checking social media, deleting social media apps from your phone, and avoiding using social media before bedtime. Engage in Offline Activities Engaging in offline activities is a great way to maintain a healthy relationship with social media. This includes hobbies and interests outside of social media, spending time with friends and family in person, and taking breaks from social media to enjoy other activities. Unfollow Negative Influencers and Pages Curating a positive social media feed is essential to maintaining a healthy relationship with social media. This includes unfollowing negative influencers and pages that promote unrealistic beauty standards or harmful content. Instead, follow accounts that encourage positivity and mental health awareness. Practice Self-Care Practicing self-care is essential to maintaining good mental health. This includes engaging in mindfulness practices, such as meditation and yoga, incorporating self-care into daily routines, and prioritizing mental health and self-care. Conclusion In conclusion, social media has become an essential part of our lives, but it is crucial to recognize its potential negative impact on our mental health. From increased risk of depression and anxiety to cyberbullying and poor sleep habits, social media can harm our well-being. However, by setting boundaries, engaging in offline activities, unfollowing negative influencers and pages, and practicing self-care, we can maintain a healthy relationship with social media and protect our mental health. It is essential to recognize that social media is not inherently good or bad; our relationship with it determines our mental health. By being mindful of our social media use and prioritizing our mental health, we can continue to enjoy the benefits of social media without sacrificing our well-being. FAQs How can social media negatively affect mental health? Social media can increase the risk of depression and anxiety, addiction and poor sleep habits, cyberbullying and harassment, negative body image and eating disorders, and FOMO and social comparison. How can I maintain a healthy relationship with social media? Set boundaries, limit, engage in offline activities, unfollow negative influencers and pages, and practice self-care. Can social media have positive effects on mental health? Social media can provide social support, connection, and access to mental health resources and information. How can I support a friend who struggles with social media’s adverse effects on their mental health? Listen to them, validate their feelings, encourage them to seek professional help, and offer support and resources. Is it possible to eliminate social media’s adverse effects on mental health? While it may be difficult to avoid the adverse effects of social media, we can minimize the impact on our well-being by being mindful of our use and prioritizing our mental health.

The Impact of Social Media on Mental Health Read More »

TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists. According to an email from the,...

TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists

According to an email from the Reuters news agency, ByteDance, the Chinese parent firm of the popular video app TikTok. It stated several staff was fired after inappropriately accessing the TikTok user data of two journalists. According to the email sent by ByteDance lawyer Erich Andersen, the company’s employees had access to the data. As part of an unsuccessful investigation into information leaks earlier this year and were looking for any connections between two journalists. A former reporter for BuzzFeed and a reporter for the Financial Times. To determine if journalists were in the same area as workers suspected of leaking private information. The staff members examined the IP addresses of journalists. The New York Times previously reported on the admission, which may increase the pressure on TikTok in Washington from lawmakers and President Joe Biden’s administration over security concerns over US users’ data. Four ByteDance workers who were engaged in the event, including two in China and two in the US, were dismissed, according to a source with knowledge of the situation. Company representatives said that they were taking extra precautions to safeguard consumer data. A TikTok representative informed Al Jazeera that “some employees are no longer working at ByteDance. Engaged in misbehavior that constituted an egregious abuse of their power to acquire access to user data.” “This inappropriate conduct is not in keeping with our efforts on TikTok to win our users’ confidence. Since this incident, we have taken the protection of your data very seriously. We have already made significant improvements and strengthened our access processes. A ByteDance representative criticized the staff members’ “misguided effort.” The spokesman informed Al Jazeera that “we have taken disciplinary actions” and that “none of the employees identified to have personally engaged in or supervised the erroneous strategy are working at ByteDance.” This week, the US Congress is expected to approve legislation making it illegal. For federal workers to download or use TikTok on equipment that belongs to the government. More than a dozen governors have prohibited public workers from using TikTok on equipment that belongs to the government. Spying on reporters, interfering with their work, or scaring their sources is entirely unethical, according to a statement from The Financial Times. Before deciding on our official reaction, we will further investigate this story. The piece, according to Lizzie Grams, a spokeswoman for BuzzFeed News, “shows a flagrant contempt. for the privacy and rights of journalists as well as TikTok users,” and the firm is quite troubled by it. On Thursday, Forbes revealed that ByteDance had been monitoring several Forbes writers, including those who had previously worked for BuzzFeed. “as part of a clandestine surveillance program” to identify the source of leaks. It was “a frontal attack on the notion of a free press and its crucial role in a functioning democracy,” according to Forbes Chief Content Officer Randall Lane. In a second email to staff members that Reuters obtained, TikTok CEO Shou Zi Chew said that such “misconduct is not in any way typical of what I believe our company’s beliefs to be.” The corporation, he stated, “will continue to improve these access procedures. Which have already been greatly strengthened and toughened since this endeavor took place.”   According to Chew, the business has been striving to develop TikTok US Data Security (USDS) for the last 15 months to guarantee that secured user data remains in the US.   He said we had been methodically closing off access points as we completed the shift of protected US user data management to the USDS department. Additionally, ByteDance said that the worldwide investigations function would be divided and reorganized. As part of the reorganization of internal audit and risk control departments. To preserve the data of more than 100 million US TikTok users, the Committee on Foreign Investment in the United States (CFIUS). A national security authority has been negotiating with ByteDance for months. However, it doesn’t look that a deal will be struck before the end of the year. It is becoming more and more evident that TikTok must be outlawed. In response to the event, Republican Senator Marco Rubio said that ByteDance was “desperate to quell rising bipartisan worries. About how it allows the Chinese Communist Party to access – and possibly weaponize – the data of American individuals. TikTok Faces More Legal Challenges Over Data Collection (businesstechtoday.com)

TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists Read More »

Would Self-Classification of Social Media Posts Improve the Key Problems in Moderating Online Speech?

Would Self-Classification of Social Media Posts Improve the Key Problems in Moderating Online Speech?

As Elon Musk works to reform Twitter while also revealing previous moderation activities as an example of how social media posts have been too powerful to restrict certain debates, content moderation is a hot issue in social media circles. Musk did point out some alleged procedural issues, but the real question is: how do you solve them? What are the alternatives if small teams of executives who run the platforms cannot be trusted to make content decisions? In general, Meta’s experiment with a panel of outside experts has been successful in the era of personalization in retail. However, its Oversight Board cannot decide on every content matter. And Meta still faces harsh criticism for perceived censorship and bias despite this alternative method of appeal. Unless another route can be thought out, some aspects of decision-making will ineluctably fall on platform management.   Alternative feeds depending on individual tastes could also help with this.   Several platforms are investigating this. According to The Washington Post, TikTok is experimenting with a concept called “Material Levels” to prevent “adult” content from showing up in feeds for younger users. In this sense, TikTok has been under increased criticism, especially about trends for hazardous challenges. That has resulted in the deaths of several young people who took part in reckless behavior.   Elon Musk has praised similar content management strategies as part of his larger “Twitter 2.0” agenda.   Users would self-classify their tweets as they are uploaded under Musk’s version, and readers would be able to provide a maturity grade of sorts to assist in moving potentially hazardous information into another category. Users would then be able to choose from several degrees of experience on the app, from “safe,” which would filter out the more extreme remarks and debates, to “unfiltered,” which would give you the complete experience (Musk would go for “hardcore”). Theoretically, this seems intriguing, but would users genuinely self-classify their tweets and consistently provide the proper ratings, making this a workable alternative for this kind of filtering? Of course, the platform might impose penalties for incorrect or incomplete classification of your tweets. The most severe segmentation may be automatically applied to all tweets from repeat offenders. In contrast, information from others may be broadcast in both or all streams to reach the broadest possible audience. Users would have to manually choose a categorization throughout the composition process, which might alleviate some worries. But even if it did, hate speech would still be amplified on social media, and deadly movements would continue to be supported. Most of the time, Twitter or other social media platforms have taken action to censor users. It has been due to the danger of damage and not always because the remarks themselves have offended people.   Whenever former president Donald Trump posted, for instance:   It was more worried that Trump’s followers may interpret his remark that “when the looting begins. The shooting starts” as, basically, a license to murder, with the President tacitly backing the use of lethal force to dissuade thieves. Self-censorship or choosing a maturity grade for your postings won’t address this crucial problem. Since social networks logically don’t want their technologies to use to spread possible damage in this manner. They will only conceal such remarks from users who choose not to view them. In other words, it serves to obfuscate rather than enhance security. However, the real issue is not that people are saying and wishing to say offensive things online but rather that others find such things offensive. That’s not the problem, and keeping potentially offensive content hidden might help limit exposure. Especially for younger audiences on TikTok.it won’t stop people from using the social app’s enormous reach to spread hate and dangerous calls to action that can cause harm in the real world. It’s essentially a piecemeal offering, a diluting of duty, which may have some effects in certain circumstances. But it doesn’t address Social Media Posts’ primary obligation to prevent the misuse of the tools and processes they have developed. Because they already are and always will be. Social media posts have been used to support riots, military coups, political revolutions, civil unrest, and more.   This past week, Meta was subject to further legal action for enabling “violent and nasty messages in Ethiopia to proliferate on Facebook, inflaming the horrific civil conflict.” Victims of the ensuing violence are asking for $2 billion in damages.   Social media platforms may use to support actual, dangerous movements. So it’s not just about political viewpoints that you disagree with. There will always be some responsibility on the platforms to define the regulations to ensure these worst-case scenarios handle. Thus, more than self-certification is likely to assist in such situations. Either that or higher-level laws need to establish by governments and organizations created to assess the effects of such and take appropriate action. However, contrary to what many supporters of “free speech” would have you believe. The fundamental problem is not whether social media sites enable users to express themselves freely and post anything they want, given the potential for social postings to be amplified. There will always be boundaries and guardrails, and sometimes they may well go beyond the bounds of the law. There are no simple solutions, yet relying only on public opinion is unlikely to result in an overall improvement.

Would Self-Classification of Social Media Posts Improve the Key Problems in Moderating Online Speech? Read More »

When used to compare oneself to others, social media makes us less sociable, which raises the likelihood of loneliness and lowers well-being among regular users.

Social Media is Becoming Less ‘Social’ and More ‘Media’

When used to compare oneself to others, social media makes us less friendly, which raises the likelihood of loneliness and lowers well-being among regular users. By being utilized to interact with others, it may be social. Introduction We are becoming less social in a time when social media is making us more connected daily. Why bother with the hassle of meeting together when you can easily catch up online? Technology has significantly changed the nature of human communication in the past ten years. Some claim that since we are always linked and speaking with several people at once, we are “hyper-social.” Others might argue that we have lost our social skills and have become “anti-social,” hooked to our electronics. Which is it, then? The younger generation is glued to their mobile phones, which has long been a widely held suspicion. Is social media making us less social? According to a recent poll, millennials are becoming less friendly in real life as they spend more time on social media platforms—Eighty-sevenAccording to research by the photo-sharing app Flashgap, which has more than 150,000 members. A percent of millennials confessed to missing a conversation because they were preoccupied with their phone. Fifty-four percent of respondents said they would lose out if they didn’t check social media. A survey of over 3,000 people showed that women are often the guilty party when using social media in public. When out with friends, 76 percent of women, compared to 54 percent of men, check social media sites at least ten times each, according to the survey. Snapchat, Tinder, Facebook, Messenger, and Instagram were the most often cited applications among millennials in social situations. According to research, individuals spend too much time on social media when they are out and about at events, which may prevent them from interacting with others. According to him, “people skip parties because they want to snap gorgeous selfies, apply filters to their photos, and monitor what’s happening on social networks.   When alcohol is used, regrets the following day are more problematic. According to the poll, 71% of users think it was a mistake to upload a photo on a social network after having more than three drinks.   The results of FlashGap are consistent with those of a related study done in 2014, which found that mobile phones were progressively eroding the value of interpersonal contacts. The widely read Virginia Tech University paper said that “the availability of mobile technology has the potential to distract people from face-to-face encounters, compromising the nature and depth of these ties.” 8 Graphic Design Trends that Will Dominate 2023  There is increasing concern that using mobile devices may increase people’s interest in their online lives and decrease their interest in one another. FlashGap is entering a competitive market where any major firm fighting for millennials’ attention already has an advantage. The software was first released in France and secured $1.5 million in venture investment to expand to the United States. According to some estimates, the dominance of Facebook, Instagram, Messenger, and Snapchat is valued at $16 billion. This raises concerns about how simple it could be for new competitors to enter the market. Instagram Provides the Capacity to Add Music to Still Image Posts Conclusion We may become less lonely and more pleasant by connecting with people on social media. Unfortunately, we are becoming more isolated as social media usage rises. This pattern shows that, by comparing ourselves to others, we may need to utilize social media more friendly manner. Additionally, we could be abandoning face-to-face communication in favor of social media ease. Both of these elements raise the possibility of social isolation. Twitter Prepares to Launch its $8 Verification Plan 

Social Media is Becoming Less ‘Social’ and More ‘Media’ Read More »

Twitter Previews New ‘Official’ Gray Checkmark as it Prepares to Launch its $8 Verification Plan

Twitter Previews New ‘Official’ Gray Checkmark as it Prepares to Launch its $8 Verification Plan

Elon Musk claims that the checkmark program on Twitter could be back on Friday, December 2nd, with a new process to deal with impersonation difficulties. Musk believes the new human identification method is “painful but essential.” Additionally, verified check marks will come in three unique hues: gold for businesses, grey for the government, and the traditional blue for personal accounts. It turns out that charging an $8 monthly membership for “confirmed check marks” without confirming users’ identities wasn’t a great idea. Musk disregarded Twitter’s trust and safety staff’s concerns. Consequently, the company’s paid Twitter Blue subscriptions swiftly led to some verified accounts mimicking well-known businesses and public people, scaring advertisers away from the “high-risk” platform. The firm won’t relaunch Twitter Blue until “we’re sure about large impersonations not occurring,” according to Musk, who made this statement afterward. Although this is the first time Musk has provided specifics, he previously said that Twitter “would probably use different color checks for corporations than people.” The definition of “notable” is too subjective. Thus, according to Musk in a tweet, all confirmed individuals will have the same blue check. “If recognized as such by that organization, individuals may get [a] little supplementary logo signifying they belong to that organization.” At some point next week, the CEO of Twitter promises to provide a more detailed description of how things will operate.   On average, 229 million people use Twitter every day. 59.2% of all Twitter users globally are aged 25 to 49. 71.2 percent men and 28.8 percent women. About two out of every five Twitter users are female.   Users may purchase the renowned blue tick mark for accounts via Twitter’s new $8 per month verification package. On the eve of implementing this strategy, Twitter acknowledged the necessity for official marks for specific accounts to guard against possible fraud. WhatsApp Launches Communities to Maximize Topic Discovery (marketingfordigital.com) Instead of changing the 8-dollar checkmark system, the corporation has devised a different strategy that involves offering a new indication that designates an “official” identity for specific accounts. As part of this project, a brand-new grey tick mark will now display under select users’ usernames as a symbol designating them as official accounts. A comparable function to the blue checkmark will be available, but only to those who Twitter’s new leadership deems worthy of this “official” acknowledgment. This comprises prominent individuals, business associates, commercial firms, influential media organizations, publishers, and government accounts. YouTube Announces its Live-Stream Guests Feature (alijaffarzia.com) Elon Musk has chosen not to include journalists on this list since, in his opinion, they lack the authority to obtain formal acknowledgment. Therefore, he may now remove their verification status in his method. Twitter has confirmed that the new $8-per-month plan would not include ID verification for the blue checkmark program. The business has clarified that not all previously confirmed accounts will be given the ‘Official’ label and that this badge won’t be offered for sale. TikTok Announces New Programming and In-App Features (businesstechtoday.com)

Twitter Previews New ‘Official’ Gray Checkmark as it Prepares to Launch its $8 Verification Plan Read More »

YouTube, a platform for streaming video, has unveiled a new feature dubbed "Go Live Together" that will let qualified producers...

YouTube Announces Expanded Roll-Out of its Live-Stream Guests Feature

Synopsis YouTube, a platform for streaming video, has unveiled a new feature dubbed “Go Live Together” that will let qualified producers ask a visitor to join them when they live broadcast. The visitors that creators have on their live broadcast may be changed, but they can only have one person present at once (Rahul Awasthi) YouTube, a platform for streaming video, has unveiled a new feature dubbed “Go Live Together” that will let qualified producers ask a visitor to join them when they live broadcast. According to a blog post on YouTube, “We expect to enable soon more artists to utilize Go Live Together. This tool is being extended to a small set of producers.” The business also said that the host channel would be in charge of the live material and that it is their responsibility to ensure all guests and content on the co-stream adhere to all YouTube regulations, including their community standards, copyright policy, and any other relevant laws. Primetime Channels, a new feature that YouTube just launched, enables users to watch their favorite TV episodes, movies, and sports events on the platform. According to the corporation, “Primetime Channels” has launched its beta version in the US. YouTube provides live stream producers an early peek at planned new features. New Features Five new capabilities for live streaming are either going out now or are in the works, according to YouTube. As follows: Move in together Cross-channel live redirects with live rings Continuity of split-screen viewing A live Q&A Move in together Go Live Together is a collaborative mobile streaming tool presently in development. You may invite a visitor to your live stream by giving a link, allowing you to filter visitors before going live with viewers. The visitor’s channel and user information won’t be visible during the broadcast. As with any other live broadcast, the host but not the guest, will be able to see the streaming and YouTube metrics. A Go Live Together broadcast may have pre- and mid-roll advertisements, which will be credited to the host channel. Live together now. According to YouTube, this is a highly requested tool, and after testing, they want to make it available to more producers. These are intended to make it easier for viewers to tell whether a channel is active. You may access a live stream by clicking on a profile photo with a live red ring. Some mobile devices currently support Live Rings, and YouTube aims to roll out the functionality more widely later this year. Live cross-channel redirects Currently, creators with 1,000 or more subscribers may utilize live redirects to point visitors to a channel debut or another live broadcast. Creators will have the option to divert to a live stream or premiere that is being hosted on a separate channel thanks to this new functionality, which is presently under development. The channel receiving the redirection can add other media from which they wish to permit redirects or enable this capability for all of the tracks they subscribe to. Continuity of split-screen viewing This feature provides two distinct ways to see the chat panel when watching a live broadcast on a mobile device. The live chat panel, which takes the place of the live chat overlay in the lean-in version, is located on the right side of the screen. When using the lean-back version, you may view videos in landscape orientation in full screen. The viewer count in the bottom right corner of the screen represents the conversation. And clicking on it displays the lean-in version of the chat with the panel to the right. Screen split. The slouched version will have teases of essential events, such as polling. According to YouTube, this functionality will soon begin to roll out. A live Q&A The introduction of Live Q&A is scheduled for the following months. Based on a question prompt from the developer, it enables viewers to ask questions during a live broadcast. Questions that have been answered will be stuck at the top of the live chat. The YouTube video has a complete description of these new features. Since the function won’t be accessible on YouTube’s desktop edition, creators will only be able to co-stream using a phone. They may plan a live broadcast with a visitor on their PC and then go live from their phone. Additionally, they may instantly go live from a mobile device. The creators’ visitors on their live streams may also be changed. But they are only allowed to have one person present at a time. According to the report, the invited user’s stream feed would be shown above the guest’s after inviting a guest. More blogs you may like to read! How to Keep Your Social Media Marketing Strategy on Track (inboundmediamarketing.com) Benefits of Generating Leads vs Waiting for People to Come to You (digitalmaxima.com) TikTok Announces New Programming and In-App Features (businesstechtoday.com) WhatsApp Launches Communities to Maximize Topic Discovery (marketingfordigital.com) How Can You Increase Your Chances of Getting More Visitors? (tipsforalifetime.com)    

YouTube Announces Expanded Roll-Out of its Live-Stream Guests Feature Read More »

Here are 10 Facebook Ad Tips for the Holiday Season

Facebook Ad Tips for the Holiday Season

Here are 10 Facebook Ad Tips for the Holiday Season – For many marketers and company owners, the Christmas season is a critical period. Digital marketers resort to Facebook Ads to increase their holiday profit due to the vast potential sales volume and strong purchase intent social media offers. Holiday Facebook advertising might be challenging. The market might become oversaturated with marketers, which can sometimes drive up the cost of advertising. Consumer behaviour might be challenging in other situations. The good news is that many marketers use Facebook Ads effectively throughout Christmas. I contacted some of the leading Facebook and PPC professionals in the field to get their best advice on using Facebook ads for Christmas marketing to optimize your results. The following 10 Facebook ad tips are the crux of my discussions with multiple marketers. Plan out your campaigns beforehand Planning your PPC advertising should always come first as the holidays get closer. According to Paul Fairbrother, Facebook and Instagram ad specialist at AdEspresso, you shouldn’t only plan out your Facebook holiday ads—you also need to have them locked and loaded into the system. Fairbrother said that while Facebook often accepts and posts each ad in minutes, “approval delays may be much lengthier throughout the Christmas season.” Therefore, develop and schedule your advertising a few days in advance for time-sensitive campaigns like seasonal specials to minimize delays. Types Of Content Marketing – Read for envisioning social media marketing! Take advantage of the fact that you have plenty of time to schedule your adverts. You can quickly turn off the commercials if you decide against them before they even start. In short, be time sensitive and start early. The campaign may take time to load fully. Examine your Ad Account Capabilities Early in the Season In addition, Fairbrother offered additional insightful preparation advice that he advises all of his coaching clients at the AdEspresso Academy to implement: Understand the restrictions on your account. To make sure you never exceed a specified cash amount, you may establish account spending restrictions on your advertising account. While it may help you keep under your budget, it often happens that marketers will go out of their way to spend more money over the holidays only to find that the ad restrictions have prevented them from doing so. Examine your ad account limits and billing sources in the Business Manager to guarantee that your advertisements run constantly and are not throttled by spending constraints. You may modify your “Account Spending Limit” in the “Payment Settings” section of the Ad Manager or Business Manager. Make Savings Your Main Goal Do you need to generate a lot of revenue quickly? Maurice Rahmey, the co-founder of Disruptive Digital, said, “You’ve spent the previous several months raising awareness for your product or service.” “Now is the time to concentrate on the sale since most customers that convert during this sales period are familiar with your brand.” When interacting with a retargeted audience, positioning discounts or promotions as the primary focus—instead of necessarily the product—can be a successful tactic. Utilize retargeting, spending a sizeable portion of your marketing budget appropriately, to convert warm leads and boost sales by putting the main emphasis of your ad campaigns on promotions like discounts, free shipping offers, or freebies (even more so than the product themselves). How Can You Increase Your Chances of Getting More Visitors? (tipsforalifetime.com) Make Your Ads Simple I recommend that businesses keep their advertisements as straightforward as possible to make the promos stand out. Even as the Christmas season draws to a close, there is still an opportunity to improve your efforts. The most potent pictures are sometimes the simplest ones, like a close-up of a product or a single advantage that stands out. “Use a static graphic with the promo front and center in the case of holiday marketing so customers can readily notice and register the offer.” And remember that although your advertisements might be straightforward, split-testing several graphics is still a good idea (ideally, if possible, multiple offers). Put Guaranteed Delivery Times First Nothing can concentrate individuals on urgencies like a holiday approaching and a deadline for gift-giving. It all comes down to whether or not the things will arrive in time, with so many customers delaying holiday-related purchases (whether it’s a roaster for that Christmas ham or a present for their loved one). Highlighting this in your advertisements is a fantastic idea. In December, the emphasis on eCommerce changed from providing discounts to ensuring that orders arrive in time for the holidays. Consider providing a free expedited delivery voucher, and it also helps to include present wrapping alternatives. Take iOS challenges into account. Regarding Facebook Ads over the holidays, one of the main difficulties marketers are now having isn’t even linked to the holidays: IOS 14.5 and the chaos it’s brought for business. It complicates Christmas marketing since marketers undertake large-scale campaigns. Jonathan Tanner, co-CEO of Social Media College, said that it is crucial to understand how iOS 14.5 may affect your efforts and that there may be a reporting delay. Additionally, you should be aware that it can reduce the dependability of a conventional site- or app-based remarketing strategy based on mobile visitors. The best remedy is to closely monitor your campaigns and use the Facebook Conversions API to measure conversions. This may significantly increase the remarketing potential, giving you a higher chance of running successful (and better-reported) holiday ads. Instagram Reels Generate Higher Engagement For Brands (marketingfordigital.com) Discard Recent Purchasers It may be tempting to get laser-focused on acquiring new clients and eventually winning over warm audiences during Christmas. However, you need also to be aware of possible damage control from current clients. Austin LeClear, the co-founder of GrowMyAds, says, “don’t forget to exclude recent customers of the things you’re providing promotions on.” “Seeing a product you bought a few days or weeks ago suddenly on sale for half the price is the worst possible situation. “Make sure recent purchases aren’t included in your

Facebook Ad Tips for the Holiday Season Read More »

A Step-By-Step Guide to Create Facebook Business Page

A Step-By-Step Guide to Create Facebook Business Page

This article will nourish beginners with a step-by-step guide to creating Facebook Business Page. For the online growth of your business, you need to know the essentials of Facebook business page creation. Facebook is a platform with 1.93 billion daily active users, and these users are not there to react to memes; they are the potential customers you can target to promote your business. Facebook is also promoting itself as a market for companies. A Facebook business page is the best place to start if you are a B2B company or even a B2C sole proprietor owner of your business. Facebook presents itself as an excellent opportunity for you to connect to your target audience. But to attract your audience to do business with you, you need to have an active Facebook business page with fresh content uploaded daily. You create this page for free, and it is effortless to design using all the available tools. Below are the steps that you should follow to create a Facebook business page: Click ‘Create Page’ The first step is to log in to your profile and create a page. Before designing this page, select a name for your business. Choose a name that people are likely to search for your business. Also, choose a category for your business page. You can select up to three options suggested by Facebook. Then write a short description of your business limited to 255 characters. Add Images for your Page The next step is to upload the profile and cover images for your Facebook business page. These images should represent your business or brand voice. You can use a logo as a profile image for your business page. This logo will help your audience identify you and establish your credibility on Facebook. The next thing you need to do is upload a cover photo for your business page. This cover photo is vital, and it should convey your brand image. This photo should state what services you offer and what value you add to the community. Create a Username for your page You can use your business name as a username for your business page. With the help of this username, your audience can find you on Facebook. The maximum number of characters allowed for the username is 50. Keep this username simple so that your audience can easily find you using the Facebook search bar. Fill the About Section Put all the essential information about your business in this section. You must put all the details here so that when your audience land on your business page, they can learn in detail about what your business does. Also, don’t forget to put a call to action button in this section, as it will push the audience to take the desired step. A call to action can be directed to your website and lead the user to send you a direct message in messenger. Create regular content Logically, the next step should be to invite your audience to like your page. But before you invite the audience, you need to have some content there to engage your audience and make your page look authentic. To upload valuable content, you can get ideas from your competition or post some attractive offer that will instantly push your audience to click on the call to action button. You can also make a specific post on any well-known day like Women’s Day and catch your audience’s attention. Reach out to Your Target audience The next step is to make it known to your target audience that you have an active presence on Facebook. It would be best to have followers on your page to make it look authentic. You can gain followers by conducting a brand awareness campaign and targeting the right audience in this campaign. If you have established your presence on other social platforms, you can use them to promote your Facebook business page. Follow these steps for successful Facebook business page creation. Then regularly post valuable content on your page and engage with your audience. It will help you reap results soon. More blogs: Learn Digital, Digitally – A Word for Students The Technical Do’s of Social Media Marketing Trends 2022 Tiktok Sponsors Pakistan Australia Series | News Update

A Step-By-Step Guide to Create Facebook Business Page Read More »

What is Engagement, and what is Engagement on Instagram exclusively?

Instagram Engagement Tips & Tricks in 2022

Instagram Engagement Tips – When I think of Engagement, I think of a guy putting a ring on her fiancee’s finger.? But this is not the Engagement we’ll talk about today. Social media engagement is a different genre, but the crux of the meaning in both remains the same.   What is Engagement, and what is Engagement on Instagram exclusively?   It’s essential to know these terminologies before getting into the methodologies. Engagement means building a connection between two entities. On Instagram, Engagement means how your profile or company page can interact with the sea of followers and non-followers around you.    Why Do You Need Instagram Engagement?   There are three types of accounts on Instagram. Personal Account Creator Account Business or Professional Account You may have a different of the three accounts, but the need for Engagement could be the same. Any three Instagram account types can desire to have leads, sales, and business revenue as their goal. A personal account is mainly used by individuals who have o business intent. Creator account is for professionals with business intent but as individuals. The business Instagram profile is for showcasing businesses or brand pages.     How to Do Instagram Engagement in 2022?   Instagram’s Engagement goes early as when it was launched on October 6, 2010. Initially, Instagram was only a photo-sharing app, and it had less to do with written content. With time features like stories and reels, IGTV has been integrated into the platform and made it more diverse and engagement-friendly.  As the Instagram membership grew and became more content friendly, engagement tactics were needed to win the constantly advancing algorithm. Ranking your post  Tips & Tricks For Instagram Engagement   Here are a few tips which have worked for me in the past and now.  First of all, you need to post excellent content consistently. What role do followers play? They kickstart your post. Your followers will react with the content and kickstart as it enters the universe of random profiles.  Organic is a new way; organic is the only way. Do not fool the algorithm by buying fake followers or generating fake likes. The new algorithm will penalize your profile, de-rank it, or even disable your account forever.      The deception of the algorithm is a myth. I still see some people trying to sell me on it’s a good boost for your profile. Well. I’m happy with my 1200 organic followers than 5000 fake.      Search profiles and hashtags of your niche. Let us support it, and I would search hashtags like #seotips or #marketingtips because I know that people following or using these hashtags are also the people I want to Engagement with for my profile enhancement.      I will go into the recent post section for these hashtags. Now I will start with the most recent post and see if it has some value or content that could be commendable.  I will like that post, comment on it, be relevant to the post’s content, and reshare the post if it goes with my brand strategy of the Instagram profile.  In the same way, now I will move further to the following post. I will do 5-7 comments of these types in one go and then break around 4 to 6  hours. After 4 to 6 hours, I’ll perform the 5-6 engagement activities again.    Here is an example of the comment I would make! 10-12 of such comments are enough every day to post fresh and unique content. You can also go into your insight section and see how many people have visited your profile and their follow rate. A profile follow-rate can be calculated by (Followers / Visitors) x 100.   The Follow Un-Follow Strategy   The follow unfollow strategy works only if done on a very minute scale. The method is simple. You follow 10 people, 4 follow you back, and you unfollow the remaining 6. Follow rate, in this case, is 40%. Follow pace can be higher or lower depending on the audience you are pitching to. Doing too much of this strategy can also disable your account, so I would not highly recommend it for follower growth. People you engage with or talk to, following them is a whole different scenario.   Conclusion   I hope you have learned a few new tricks in this blog. The conclusive statement is to be as genuine and organic as possible. Follow my blog for more valuable insights and tips. Other related blogs you may like to read: Digital Marketing for Hospitality Industry – Business Tech Today Tiktok Sponsors Pakistan Australia Series | News Update (marketingfordigital.com) Best Social Media News Platforms For 2022 (alijaffarzia.com) 5 Critical Mistakes Digital Marketing Agencies Are Making (alijaffarzia.com)

Instagram Engagement Tips & Tricks in 2022 Read More »

Best Social Media News Platforms For 2022

Best Social Media News Platforms For 2022

Best Social Media News Platforms For 2022 – Social media has been a source of news for the worldwide society when significant changes began to occur in the technological habitat. In comparison to other traditional news outlets, social media news is more popular worldwide. Though social media has provided us with news more than any other source, it has also become a source of negativity because anyone with false information can publish anything on social media business platform, and people would believe it. According to the Pew Research Center, nearly half of Americans use social media as a news medium. For the year 2022, the most popular news websites on social media are:     Facebook Facebook is the most popular news-gathering site among social media users. If a person wants the news to reach the audience, they only need to publish it on Facebook, regardless of the time or location. Facebook is used by about one-third of the world’s population and is the most convenient way to engage people in social media. Twitter Twitter may not be as popular as Facebook, but it may be the best option for users to create an online news platform. It is a microblogging website that, in addition to being utilized as a news platform, can be used by brands to engage more people in their products. YouTube YouTube is a valuable platform since it gives people access to free news. New York Times, ABC News, Russia Today, BBC News, NDTV India are some of the most popular news stations on YouTube. Instagram Instagram already has around 1 million monthly users, and the figure is continually growing. Instagram was created as a video and image-sharing social media app, but it is now utilized by many of the world’s population. If you’re an Instagram user, the news you’d get might be about your favorite influencer’s schedule or something similar. Reddit This social networking platform offers information on a wide range of subjects. People may refer to the site as a “news aggregator” because it is simple to find the most current news in the smallest amount of time. Medium This can be viewed as a news distribution platform. It enables you to produce articles on any subject and connect with readers. It is generally free for users and viewers to read and write articles linked to news or other valuable topics. Conclusion Social media has been a powerful source of information recipient and dispenser, but these above-mentioned sites are a major reason why people are mostly aware of what is going on in any part of the world.

Best Social Media News Platforms For 2022 Read More »