Dr. Ali Jaffar Zia | Digital Marketing Consultant, Fractional CMO, and Branding Expert

What is Engagement, and what is Engagement on Instagram exclusively?

Instagram Engagement Tips & Tricks in 2022

Leave a Comment / Instagram, Social Media / Dr. Ali Jaffar Zia

Instagram Engagement Tips – When I think of Engagement, I think of a guy putting a ring on her fiancee’s finger.? But this is not the Engagement we’ll talk about today. Social media engagement is a different genre, but the crux of the meaning in both remains the same. What is Engagement, and what is Engagement on Instagram exclusively? It’s essential to know these terminologies before getting into the methodologies. Engagement means building a connection between two entities. On Instagram, Engagement means how your profile or company page can interact with the sea of followers and non-followers around you. Why Do You Need Instagram Engagement? There are three types of accounts on Instagram. Personal Account Creator Account Business or Professional Account You may have a different of the three accounts, but the need for Engagement could be the same. Any three Instagram account types can desire to have leads, sales, and business revenue as their goal. A personal account is mainly used by individuals who have o business intent. Creator account is for professionals with business intent but as individuals. The business Instagram profile is for showcasing businesses or brand pages. How to Do Instagram Engagement in 2022? Instagram’s Engagement goes early as when it was launched on October 6, 2010. Initially, Instagram was only a photo-sharing app, and it had less to do with written content. With time features like stories and reels, IGTV has been integrated into the platform and made it more diverse and engagement-friendly. As the Instagram membership grew and became more content friendly, engagement tactics were needed to win the constantly advancing algorithm. Ranking your post Tips & Tricks For Instagram Engagement Here are a few tips which have worked for me in the past and now. First of all, you need to post excellent content consistently. What role do followers play? They kickstart your post. Your followers will react with the content and kickstart as it enters the universe of random profiles. Organic is a new way; organic is the only way. Do not fool the algorithm by buying fake followers or generating fake likes. The new algorithm will penalize your profile, de-rank it, or even disable your account forever. The deception of the algorithm is a myth. I still see some people trying to sell me on it’s a good boost for your profile. Well. I’m happy with my 1200 organic followers than 5000 fake. Search profiles and hashtags of your niche. Let us support it, and I would search hashtags like #seotips or #marketingtips because I know that people following or using these hashtags are also the people I want to Engagement with for my profile enhancement. I will go into the recent post section for these hashtags. Now I will start with the most recent post and see if it has some value or content that could be commendable. I will like that post, comment on it, be relevant to the post’s content, and reshare the post if it goes with my brand strategy of the Instagram profile. In the same way, now I will move further to the following post. I will do 5-7 comments of these types in one go and then break around 4 to 6 hours. After 4 to 6 hours, I’ll perform the 5-6 engagement activities again. Here is an example of the comment I would make! 10-12 of such comments are enough every day to post fresh and unique content. You can also go into your insight section and see how many people have visited your profile and their follow rate. A profile follow-rate can be calculated by (Followers / Visitors) x 100. The Follow Un-Follow Strategy The follow unfollow strategy works only if done on a very minute scale. The method is simple. You follow 10 people, 4 follow you back, and you unfollow the remaining 6. Follow rate, in this case, is 40%. Follow pace can be higher or lower depending on the audience you are pitching to. Doing too much of this strategy can also disable your account, so I would not highly recommend it for follower growth. People you engage with or talk to, following them is a whole different scenario. Conclusion I hope you have learned a few new tricks in this blog. The conclusive statement is to be as genuine and organic as possible. Follow my blog for more valuable insights and tips. Other related blogs you may like to read: Digital Marketing for Hospitality Industry – Business Tech Today Tiktok Sponsors Pakistan Australia Series | News Update (marketingfordigital.com) Best Social Media News Platforms For 2022 (alijaffarzia.com) 5 Critical Mistakes Digital Marketing Agencies Are Making (alijaffarzia.com)

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Best Social Media News Platforms For 2022

Leave a Comment / Social Media / Dr. Ali Jaffar Zia

Best Social Media News Platforms For 2022 – Social media has been a source of news for the worldwide society when significant changes began to occur in the technological habitat. In comparison to other traditional news outlets, social media news is more popular worldwide. Though social media has provided us with news more than any other source, it has also become a source of negativity because anyone with false information can publish anything on social media business platform, and people would believe it. According to the Pew Research Center, nearly half of Americans use social media as a news medium. For the year 2022, the most popular news websites on social media are: Facebook Facebook is the most popular news-gathering site among social media users. If a person wants the news to reach the audience, they only need to publish it on Facebook, regardless of the time or location. Facebook is used by about one-third of the world’s population and is the most convenient way to engage people in social media. Twitter Twitter may not be as popular as Facebook, but it may be the best option for users to create an online news platform. It is a microblogging website that, in addition to being utilized as a news platform, can be used by brands to engage more people in their products. YouTube YouTube is a valuable platform since it gives people access to free news. New York Times, ABC News, Russia Today, BBC News, NDTV India are some of the most popular news stations on YouTube. Instagram Instagram already has around 1 million monthly users, and the figure is continually growing. Instagram was created as a video and image-sharing social media app, but it is now utilized by many of the world’s population. If you’re an Instagram user, the news you’d get might be about your favorite influencer’s schedule or something similar. Reddit This social networking platform offers information on a wide range of subjects. People may refer to the site as a “news aggregator” because it is simple to find the most current news in the smallest amount of time. Medium This can be viewed as a news distribution platform. It enables you to produce articles on any subject and connect with readers. It is generally free for users and viewers to read and write articles linked to news or other valuable topics. Conclusion Social media has been a powerful source of information recipient and dispenser, but these above-mentioned sites are a major reason why people are mostly aware of what is going on in any part of the world.

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Best Digital Marketing Articles To Give A Try In 2022

Leave a Comment / Blogging / Dr. Ali Jaffar Zia

Digital Marketing Articles To Give A Try -Marketers must comply with current customer data privacy rules, navigate new ones set to take effect in 2022, and manage customer data, all while contending with pressures such as 3rd cookie tracking disappearing. However, 2021 left an indelible impression on the digital marketing industry, with numerous things to improve. Some of these patterns and lessons were caught in our coverage last year. Below are the best five digital marketing articles everyone should read right now: Has Augmented Reality For Marketing Finally Come of Age? AR-based product visualization can create animated advertising experiences beyond traditional advertising to connect with customers profoundly. Marketers can engage with potential customers by utilizing technology that enables customers to try out things in the comfort and privacy of their own homes. Facts vs. Fiction: Artificial Intelligence In Digital Marketing Consider what would happen if your marketing channels could anticipate the future. What would you do if you had access to a crystal ball? To encourage a buy, how about stating the most likely price? Or give each user a list of search engine results that have been proven to be the most probable to convert? Is it possible to recommend an item through web marketing that is most effective in eliciting an engagement? How about choosing the ideal ad for a user most likely to click? Read My Book – Reap the Rankings! The Demise of The Cookie And The Rise of First-Party Data In recent years, regulators have been intensifying their scrutiny of tech goliaths like Twitter and Facebook, pressuring companies to enhance their privacy and security safeguards and be more open about managing user data. Consumer data is being protected by legislation such as the GDPR and the CCPA, allowing customers to choose and see how corporations retain and use their data. What’s Working In B2B Social Media Marketing? Employee branding, highlighting C-Suite leaders, and linking social networking and Account-Based Marketing activities should all be considered when creating B2B marketing tactics. These were some of the hottest trends in business-to-business digital marketing right now. Marketing Experts Share Their 2021 Trends All marketers are curious about the state of the industry in 2021. Some wagers are safe as the pandemic continues: There will be more competition on digital networks. Virtual events will remain to be the norm for most marketing events. Other marketing trends, on the other hand, are less visible. Read about the latest digital marketing news on this website. *** Download eBook Now *** HERE ARE SOME MORE USEFUL READS. 7 Signs Your Digital Marketing Strategy Is Not Working A Complete Guide for Pinterest Marketing 2022 Japan’s Economy – What’s The Secret Behind Twitter Announces New Product Drops for Businesses How Can You Increase Your Chances of Getting More Visitors? How To Create SEO-Friendly Content? How to Create Valuable Content?

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How Do I Enjoy Life With So Much Going On!

Leave a Comment / Consultation / Dr. Ali Jaffar Zia

Life can be busy for anyone, just like me. Some people have more on the plate than others, but some know how to maneuver their utilization matrix better. Today I will share some of my crazy work life secrets, which may change your life forever. First of all, a bit about me, I am a busy father of 4 with an even more active digital entrepreneur. I am handling marketing campaigns of 20+ websites on top of my writing projects. I’m a foodie, and I travel all year round but still find time to write these blogs. How do I do this? What’s the magic behind it? Let’s uncover. The first thing I have to mention here is the willingness to do. If you really want to do it and are passionate enough to act and be like a superhuman, you can definitely. The story begins with the ‘WILL.’ Next comes how passionate you are to maintain that ‘will’ to perform consistently. Are you someone who gives up in a week or two weeks? Or can you run like a machine for months? or even years. So far, we have discussed factors related to mindset and mental determination, and rightly so because success starts from the perspective and the way you dream yourself to be in the future. After covering these corners, I now work on creating a definite plan. My plan is a detailed description of SMART goals and how I would achieve them. A draft of my goals sheet look like these: Complete the ebook on PPC ads by the 12th of March Revise PA client’s PPC ad campaign with the new smart ad strategy Meeting with the SEO team for the new FHE launch on Friday Arrange daughters birthday celebrations by next Tuesday Visit Islamabad for realtor meeting coming weekend …. …. And so on. The key here and how I can handle this much workload is the sheer organization of tasks both in my head and on paper. Tools I use to organize my diverse projects are sticky notes, Google calendar, Google voice reminders, a personal diary, and most importantly, my wife. They rightly say that a wife is behind every successful man. Yes, my wife is significant support for the heavy lifting of a busy schedule. She keeps me motivated, aligned, and focused on my priorities. No AI tool can beat the responsivity of your spouse who wants to help you succeed. I once read the book by Rory Vaden, ‘Walk the stairs.’ His procrastination hierarchy is the golden tool that made me deliberately leave tasks on purpose. And it taught me how to grasp control of my routine and personal assets. I developed a mindset over time that getting tasks done today brings a vacuum in the future for new jobs to be completed. This little thought increased my productivity by 100%. All being said, I have to mention here for juniors in the field, if you are new to your domain, you will take more time than usual, so don’t be critical of yourselves. When you develop the art of your skill, time becomes a treasure, and you start getting credit for that. After my work hours finish around 5:30 to 6, I leave every thought on the table and spend my much-needed family time, and it prolongs till late nights at times. I cover this by working late at night and reducing the time from the sleep hours. Somehow my body has readjusted to sleeping 3-4 hours a day, still being the same workaholic. I gain my missed hours of sleep on a random weekend, and brain strength looks normal to me again. I always keep my work laptop with me so I am on top of all emails and projects at all times. I always tell the team that Slack is the backbone of our agency. My teams are working remotely and in-person but smartly connected through SLACK, which honestly I love using. If you love what you do, work becomes fun, which probably has happened to me. I can be my workaholic self and still enjoy what I do. This way, I don’t feel the pain and can keep all corners covered. I also tend to use voice features on my smartphone more than I used to. Half of my businesses run on my smartphone, so I have the fasted one in town. I have used the ONE Plus 7 pro, then 8 Pro. It’s working like fire; I am just waiting for the One Plus 10 Pro to launch because it can take on my fire right where I left. Anyways. I am more than happy to help anyone in a similar situation and facing issues. You can reach me at info@digitalmaxima.com.

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Top Social Media Marketing Tools to Scale Your Business In 2022

Leave a Comment / Social Media / Dr. Ali Jaffar Zia

Top Social Media Marketing Tools to Scale Your Business In 2022 – Hoping you are not missing out on these. It’s an internet age, and the world has become a tiny place. If an event occurs in any part of the world, you can view that event with its minutest details while sitting in your room. Can you believe even wars are discussed on social media? If the social media narrative win’s the morale of the nation goes up. All political campaigns are run over social media as well. The Wharton School of business did this amazing research on How Social Media Is Shaping Political Campaigns. These days billions of people use social media every day, and they interact with each other and the content available on these social websites that is why all the attention is on these mighty platforms. Beginner’s Guide to Pay-Per-Click Marketing The companies and businesses see this ultimate exposure as an opportunity to grow themselves. Companies focus on establishing a healthy social media presence and driving good business from these platforms. They keep an eye on social media marketing news and trends for more robust promotion of their businesses. These companies use tools for social media marketing and management to automate the scheduling of their content and get to the right audience for their ads. Here are the top five social media marketing tools for you to maintain a strong presence on social media with the least hustle. Social Champ A popular and in-demand option is Social Champ. This tool can automate your content posting and monitor your competition. It can help you get more followers on social media and better outreach. Social Champ is a social networking tool and scheduling application that automates your content distribution across all social media platforms. According to the official website of Social Champ, “this tool can help brands increase the outreach of their content by 75 percent.” Buffer For years, many social media marketers have relied on Buffer. It enables the marketers to schedule their posts for distribution across all of their targeted social media platforms in one go. Buffer offers its product in three packages: Publish Respond, and Evaluate. You can choose any of these packages depending on your marketing needs and competition. Hootsuite It allows the organizations to better understand their target audience by monitoring their behavior and interaction with their brand content. It enables the companies to produce content for their social media that resonates with the interests of their target audience. This way, they receive a good engagement on their content, and social media platforms give their content a better reach. This tool has a user-friendly interface, making it highly attractive for marketers and businesses. Sprout Social This tool can help you stand out from your competition through its in-depth analysis capabilities. It enables you to analyze the social profiles of your audience and competition. You can also use it to analyze the performance of ads or find influencers who can give your business a shoutout. It supports all the famous social media platforms like Facebook, Twitter, Youtube, and Instagram. Social Alert You can use this tool to analyze the performance of your hashtags and keywords that can help you get better reach and engagement. You can also use it to scrutinize any profile on Twitter, Facebook, or Instagram. It is good at the audience and competition analysis, enabling you to grow and expand your business.

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PPC Ads on Social Media

Leave a Comment / Social Media / Dr. Ali Jaffar Zia

PPC Ads on Social Media – There are multiple ways you can promote your brand or services on social media. Social media PPC ads are much cheaper than Google PPC ads, except for LinkedIn Campaigns. I have classified different types of social media PPC ads in this article. Facebook Image Ads It’s the most straightforward and relatively cheaper way to advertise your product on social media. But images with the ability to grab your audience’s attention can produce excellent results for your business. You can lead this audience to your website or sell them your products or services on the platform. Facebook Video Ads Video ads are more converting and rewarding than image ads since you can convey your message more innovatively to your audience. These videos can also include GIF-like graphics or animated videos. The more creative and exciting these videos are, the more are the chances of generating business. Facebook Carousel Ads In this ad format, you can display multiple images or videos to showcase the different aspects of your product or service. You can also choose to add multiple products in one ad. And you can add a separate call to action button in each image or video. Facebook Slideshow Ads These are highly impactful ads and a great way to grab your audience’s attention. In this ad format, you can create an adorable short video using a collection of still photos. You can also add music and text to this video through your ads manager. Facebook Messenger Ad You can directly land in your audience’s inbox by using this form of social media advertisement. It gives you an option to communicate with your audience directly and convince them to take the desired action. It would help if you chose the messenger as your desired placement for such an ad. Dynamic Ads If you want to reach out to an audience most likely to purchase your product, you can use dynamic ads. You can target those who visited your website or added your product to the cart but never made the actual transaction. It will prove a good reminder for them, and they may buy your product or service. LinkedIn Sponsored InMail It is a fantastic tool that can enable you to send messages to people who are not in your LinkedIn connections. This way, you can reach out to professionals who may be interested in your product or service. It is a great way to engage the audience relevant to your product or service and attract more business. Twitter Ads Types If you want to grow your business through Twitter paid advertisement, you can adopt any of the following modes of promotion on Twitter: Promotional Tweets It is an effective way to display your tweets to those not connected to you on Twitter. People can like, comment, and retweet these like regular tweets. It’s a great way to expand the reach of your tweets and convey your message to a broader audience. Accounts Promotion If you want to grow the outreach of your account or make your brand known to your target audience on Twitter, you can make use of this type of Twitter ad. Twitter will display your account in the timeline of those likely to follow you. Promoted Trends You can also display your brand on Twitter’s trending topics through paid advertisement. It can get your brand significant exposure on Twitter and increase your following many times. Trending topics is a section on Twitter showing the popular topics and hashtags on any given day. Social media advertising is not a one-size-fits-all. It has to be used differently for different niches and niches. You may see good results from Facebook ads for a clothing store but not from an auto parts supply store. It all depends on your content, how well your ads are prepared, and how smart you have set your audience.

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Why Is The Customer Always Right?

Leave a Comment / Buisness / Dr. Ali Jaffar Zia

Why is the customer always right? We commonly hear this tantrum from our sales and customer service teams regularly. Even if they don’t use these exact words, their behavior and excuses are self-explanatory of their thought process. Let’s dive deeper into this simple statement. I interpret the scenario in this way. The customer might not always be right, so do not always take this statement literally, instead sometimes it is just a symbolic statement. The sole purpose of this statement, ‘the customer is always right, is to establish a sense of customer ownership inside the customer service and sales teams. When your customer service teams start living this definition of this statement, the level of service automatically rises. Let’s take an example. An organization’s goal is to align itself with the market’s pulse and not the market changing itself according to the organization. In the same way, it is the sales team that has to align itself according to the pulse of the customer. It may be anti-egoistic, but that is the only way to profitability. Flawlessness and consistency in customer service are two key factors that automatically help a company boost its customer loyalty. If we can train our sales and customer service departments to accept customer complaints as their born rights and take ownership of all the generated cases wholeheartedly, this actually might act as a competitor-crushing strategy. Professor Siegfried, a research professor in the Department of Management Sciences at Stanford University, claims it costs six to seven times more to gain new customers than retain current customers. Intelligent organizations invest in securing the current customers rather than spending thousands of dollars on generating new ones. Millions of dollars spent on marketing can be reduced if we spend half of that on our customer service training. Preferences! Period! Read more: Instagram Engagement Tips & Tricks in 2022 Trending Q1 Marketing News of 2022 Best Business Marketing Articles To Read In 2022 – Marketing For Digital

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Best LinkedIn Marketing Strategy For 2022

Linkedin / Dr. Ali Jaffar Zia

LinkedIn marketing strategy – it is not just for job seekers or recruiters. Businesses can and do benefit from LinkedIn marketing solutions. The platform empowers you to establish yourself in your industry and target your content and advertisements to those who would be most interested. Creating a LinkedIn marketing strategy might seem confusing for those unfamiliar with the platform. The good news is anyone can learn how to use LinkedIn for business. LinkedIn business accounts make it easy to market your company by offering tools and a community ripe for exchange. For LinkedIn marketing strategy consider the following: Know your audience Asking yourself who you’d like to engage is an easy way to find the ideal audience for your campaign. Is your target audience segmented by geography, industry, authority level, or other factors? If your drive is like most, you’ll use a combination of filters to define the different groups you want to target with tailored content. Direct Sponsored Content allows you to run comparable advertisements for different audiences to help you rapidly find the most lucrative target demographic. As a result, marketers can evaluate success in real-time and adjust ads as needed. Like other LinkedIn ad kinds, you may target the correct audience with your Direct Sponsored Content campaign. If you already have personas that describe your target audience, you can use them to target them with Direct Sponsored Content campaigns. This is especially true if your persona includes work-related information, such as job titles, as this is the type of data you’ll use to target your audience with a LinkedIn campaign. Let’s Assume – One of my identities is an IT Director at a small business with fewer than 1,000 workers. Using the job title and company size filtering tools, I can easily find this persona. Marketers can now rapidly find the most engaging content for each profile by running many multivariate tests simultaneously without flooding the Company Page with changes. The audience targeting possibilities of LinkedIn is unrivaled, especially for B2B advertising. You’ll start by focusing on your location. Location targeting lets you focus your spending on the areas where your consumers are most likely to be, whether you pick a continent or a metro region. After that, you’ll choose the targeting choices that will help you identify your target audience professionally. Company You may narrow down your audience by entering particular company names or specifying the size and industry of your business. If you want to target significant software companies, for example, you might select “Computer Software” and “Internet” as industries and “10,001+ workers” as firm size. Job Title You may narrow down your target audience by specifying particular job titles or describing the company’s job function and seniority. For example, you might use the job function “Information Technology” and the seniority “Director.” Talents You may target your audience based on their LinkedIn profile’s specified skills. If you’re looking for internet advertising, for example, you may put “PPC,” “Google AdWords,” and “Online Advertising” as talents. Are You Know That: LinkedIn now has over 722+ million members. Optimizing your profile Having a better first impression and more helpful information for visitors to read are all benefits of optimizing your LinkedIn profile. We discuss how to improve your profile photo and create a captivating Professional Headline. We speak about how you may utilize your Professional Headline in other places. Focus on how to enhance your long narratives (summary and experience parts), as well as specific keyword and essential phrase suggestions. Focus on changing your title and company name and how to use LinkedIn Skills and Endorsements. The following points should be considered: Is this person useful? Credible. Interacting is beneficial. Grow your network strategically LinkedIn groups are an excellent way to increase your network. Join discussion groups centered on the themes that you believe are most likely to attract the target mentioned above audiences. You’ll be linked to all of the members right away, but you can go even farther by inviting standout people to your network and asking them to invite you. Participate in a few groups at a time. It takes time to get to know people, but the Group organizers make it easier by bringing together people who share your interests. Implement a content strategy Trying to connect with everyone causes the most stress and produces the worst outcomes. Once you’ve figured out who your ideal customer is, you can start connecting with them online. On LinkedIn, you may have several targets, such as a target market for selling your products and services, a target market for individuals with whom you wish to collaborate, and even a target market for learning from. Outbound messaging When was the last time you changed your profile information? Because your business goals are constantly changing, you should review your profile at least once a quarter for accuracy and development opportunities. Instead of using sentences in your profile summary, use keyword-rich bulleted points. Make it clear that you wish to connect! Include a link to your LinkedIn profile in your email signature and any other business directories where you’re listed. Some individuals choose to be “open networkers” so that they may receive various invitations from different people—I like to connect deliberately, but I do connect with people I have never met in person (after reading their profiles). Accepting invites should be done with caution, but this is a fantastic method to build your network. Referral scheme Notes and tags are a part of each of your contacts. Each new connection can be tagged with keywords. It helps you manage your relationships and allows you to send messages exclusively to individuals you’ve tagged. You may use the preset tags or add your own. Tags can assist you in remembering individuals and forming stronger relationships. Tags might include where you met them, the organization they belong to, or the target market. This assists you in remaining structured and TARGETING your market. Use a CRM It’s common for internet connections

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5 Ways to get Organic Traffic without Ranking your Website

Advices, Buisness, Website / Dr. Ali Jaffar Zia

Get organic traffic without ranking your website – we are living in a digital era that has opened up vast possibilities. Especially in regard to enabling greater reach. In the past, marketing was solely done via the below-the-line promotion methods. Marketers used to rely on mouth-to-mouth marketing to spread the word of their brand-new offers, products, and other relevant schemes. However, in the contemporary, digital marketing has taken the world by storm. The entrepreneurs, bloggers, and public figures are actively engaged in using digital technology to increase their audiences. Today, we shed a light on organic traffic. You see, organic traffic is an audience that has been directed towards you. By the art of Search engine optimization (SEO) methods. It is a type of traffic that comes solely from a search engine and is non-paid. Organic traffic assists you in receiving better recognition without having to spend your budget on various advertising. An increase in organic traffic is directly proportional to the optimization of the website. The competition is fierce and having your website appear on the leading pages is quite difficult; however, there are ways to go about it. So, here are 5 ways to get your Organic traffic without Ranking your website. In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%. 1. Writing Guest posts for other Reputable Sites Not only does it fall under the category of a “nice gesture”. But writing guest posts for leading competitors in your niche can ultimately lead to greater visibility for your website. The quality of the content needs to be up to par for others to acknowledge it. On the other hand, make sure to give a link that redirects the traffic to that particular webpage. Page of which you are trying to increase the reachability. Guest posts is a simple practice that can prove to become a reliable part of your content strategy. It will assist you in improving your average organic traffic. 2. Explore other Online Platforms Be versatile with your approaches. Think big for the digital era also offers bigger possibilities. Unlike direct traffic, in which you pay people to type in the URL of your website. Make use of the unpaid advantage of generating organic traffic via other methods. Make marketing content on social media platforms such as Instagram, Youtube and Facebook. Showcase what you have in store and provide a link to the website as well. People of whom you will have caught attention will click on it. 3. Figures Speak, not Words Similarly, expanding on method number 2, everyone enjoys the comfort of knowing the reliability of something. No one likes to put their eggs in a basket that can be potentially hollow from the bottom. Meticulously design an infographic that displays the statistical data of whatever your website represents in a particular niche. Please refrain from inserting forged data in your infographics. It is highly unprofessional and should be avoided. Lastly, not only publish it on your website. But on other media platforms as well to win the support of more people. 4. It is not just about the Sly Tactics Today, if one thing that has come to notice. Mainly is that people have begun to underestimate the power of quality content. Everyone is engrossed in coming up with more and more SEO techniques and other clever ways to generate an audience. Although they are important, we tend to lose the quality of our content instead. Have a balanced approach and do not diminish the USP of your content. Different strategies with abysmal content will not lead to frequent clicks. It will only be a temporary glory. 5. Remain Consistent Keep uploading new content, keep yourself updated with newer ways to exploit the algorithm. Do have a viral approach and most importantly, believe in the fact that it is not a one-night achievement matter. Authentic research needs to be tenaciously held onto being aware of your niche. As well as its audience and lastly, have faith in the quality of your content. > Types of Website Experience Elements – A Brief Overview. > Why backlinks are the #1 ranking factor in SEO?

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Voice Search: SEO Strategies to Rank Better

voice search / Dr. Ali Jaffar Zia

Voice Search: SEO Strategies to Rank Better – “Leaving no stone unturned.” It is easy to miss, and its importance is often overlooked. Voice search SEO works in the same way as your ordinary (text-based search engine optimization); however, the cardinal difference is that it is the optimization of keywords/keyword phrases that are frequently used by people in search engines via the voice assistants. Over the years, the percentage of people who regularly make use of voice assistants to open up their desired results have increased. From a coherent point of view, we can safely induce that this consistent increase is directly promotional to the increase in the significance of Voice search SEO. In the contemporary, whether it be marketers, bloggers, or public figures—they should pay heed to the growing impact of Voice search SEO for the sake of furthering the reach of their content/services. With that said, here are some of the most efficient SEO strategies to rank better! How to conduct your own Voice Search SEO Keyword Research The internet will perplex you by throwing a lot of intricate information at you. All regarding different techniques concerned with the Keyword/phrase researching of Voice search SEO. However, the simplest and most efficient way of generating reliable voice search SEO keywords is by imagining how you, yourself, have used sound assistants in the past. Think of how you have articulated questions and more to put forth your query. Keeping the tone realistic and simple is key. This approach is labelled as the Long-tail Keywords. The long-tail approach makes impressive strides by amplifying the search engine optimization for it. It is all about orbiting your strategy around, “conversational phrases.” Slow Speed Webpage is a major Red Flag Again, look within yourself for the answer. How often have you felt agitated by a particular website’s slow loading time and eventually decided to forsake it and click on the next best option? More than a little, right? Low-quality web pages are a serious red flag whose repercussions go unnoticed. Delayed loading of the text-based content of a webpage is one thing; however, delayed results through a voice assistant are even more nerve-wracking. A golden example of where the “slow and steady wins the race” quote is not applicable. Albeit there are handy tips and tricks to boost the speed of your website. It is highly recommended to hire a professional developer for tackling this dilemma. 73% of mobile internet users say that they’ve encountered a website that was too slow to load. Prioritize Mobile Phone Experience The recent studies carried out on voice search SEO depict that as far as verbal search queries are concerned. They happen the most on our smartphone devices. Therefore, the emphasis should be on generating a user-friendly experience for mobile users. It is very odd to observe a person using voice assistant facilities on a desktop. Construct a Page for FAQs This takes us back to subheading number two on how to conduct your Voice search keyword/keyphrase research. In it, we discussed the essentiality of using question-like phrases and how It is imperative for an SEO good ranking. Just to maintain a conversational tone. FAQs pages shoot two birds with one stone. Since it tackles all five W’s (what, where, when, why, and who) and how? Now for example, if a person was to commit to a voice search and would ask a question, your FAQs page will detect it. Winners are those who seize opportunities at the right given time. Overcome the competition in your niche today by prioritizing Voice Search SEO as much as ordinary SEO.

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