Dr. Ali Jaffar Zia

When used to compare oneself to others, social media makes us less friendly, which raises the likelihood of loneliness and lowers well-being among regular users. By being utilized to interact with others, it may be social. Introduction We are becoming less social in a time when social media is making us more connected daily. Why bother with the hassle of meeting together when you can easily catch up online? Technology has significantly changed the nature of human communication in the past ten years. Some claim that since we are always linked and speaking with several people at once, we are “hyper-social.” Others might argue that we have lost our social skills and have become “anti-social,” hooked to our electronics. Which is it, then? The younger generation is glued to their mobile phones, which has long been a widely held suspicion. Is social media making us less social? According to a recent poll, millennials are becoming less friendly in real life as they spend more time on social media platforms—Eighty-sevenAccording to research by the photo-sharing app Flashgap, which has more than 150,000 members. A percent of millennials confessed to missing a conversation because they were preoccupied with their phone. Fifty-four percent of respondents said they would lose out if they didn’t check social media. A survey of over 3,000 people showed that women are often the guilty party when using social media in public. When out with friends, 76 percent of women, compared to 54 percent of men, check social media sites at least ten times each, according to the survey. Snapchat, Tinder, Facebook, Messenger, and Instagram were the most often cited applications among millennials in social situations. According to research, individuals spend too much time on social media when they are out and about at events, which may prevent them from interacting with others. According to him, “people skip parties because they want to snap gorgeous selfies, apply filters to their photos, and monitor what’s happening on social networks.   When alcohol is used, regrets the following day are more problematic. According to the poll, 71% of users think it was a mistake to upload a photo on a social network after having more than three drinks.   The results of FlashGap are consistent with those of a related study done in 2014, which found that mobile phones were progressively eroding the value of interpersonal contacts. The widely read Virginia Tech University paper said that “the availability of mobile technology has the potential to distract people from face-to-face encounters, compromising the nature and depth of these ties.” 8 Graphic Design Trends that Will Dominate 2023  There is increasing concern that using mobile devices may increase people’s interest in their online lives and decrease their interest in one another. FlashGap is entering a competitive market where any major firm fighting for millennials’ attention already has an advantage. The software was first released in France and secured $1.5 million in venture investment to expand to the United States. According to some estimates, the dominance of Facebook, Instagram, Messenger, and Snapchat is valued at $16 billion. This raises concerns about how simple it could be for new competitors to enter the market. Instagram Provides the Capacity to Add Music to Still Image Posts Conclusion We may become less lonely and more pleasant by connecting with people on social media. Unfortunately, we are becoming more isolated as social media usage rises. This pattern shows that, by comparing ourselves to others, we may need to utilize social media more friendly manner. Additionally, we could be abandoning face-to-face communication in favor of social media ease. Both of these elements raise the possibility of social isolation. Twitter Prepares to Launch its $8 Verification Plan 

Elon Musk claims that the checkmark program on Twitter could be back on Friday, December 2nd, with a new process to deal with impersonation difficulties. Musk believes the new human identification method is “painful but essential.” Additionally, verified check marks will come in three unique hues: gold for businesses, grey for the government, and the traditional blue for personal accounts. It turns out that charging an $8 monthly membership for “confirmed check marks” without confirming users’ identities wasn’t a great idea. Musk disregarded Twitter’s trust and safety staff’s concerns. Consequently, the company’s paid Twitter Blue subscriptions swiftly led to some verified accounts mimicking well-known businesses and public people, scaring advertisers away from the “high-risk” platform. The firm won’t relaunch Twitter Blue until “we’re sure about large impersonations not occurring,” according to Musk, who made this statement afterward. Although this is the first time Musk has provided specifics, he previously said that Twitter “would probably use different color checks for corporations than people.” The definition of “notable” is too subjective. Thus, according to Musk in a tweet, all confirmed individuals will have the same blue check. “If recognized as such by that organization, individuals may get [a] little supplementary logo signifying they belong to that organization.” At some point next week, the CEO of Twitter promises to provide a more detailed description of how things will operate.   On average, 229 million people use Twitter every day. 59.2% of all Twitter users globally are aged 25 to 49. 71.2 percent men and 28.8 percent women. About two out of every five Twitter users are female.   Users may purchase the renowned blue tick mark for accounts via Twitter’s new $8 per month verification package. On the eve of implementing this strategy, Twitter acknowledged the necessity for official marks for specific accounts to guard against possible fraud. WhatsApp Launches Communities to Maximize Topic Discovery (marketingfordigital.com) Instead of changing the 8-dollar checkmark system, the corporation has devised a different strategy that involves offering a new indication that designates an “official” identity for specific accounts. As part of this project, a brand-new grey tick mark will now display under select users’ usernames as a symbol designating them as official accounts. A comparable function to the blue checkmark will be available, but only to those who Twitter’s new leadership deems worthy of this “official” acknowledgment. This comprises prominent individuals, business associates, commercial firms, influential media organizations, publishers, and government accounts. YouTube Announces its Live-Stream Guests Feature (alijaffarzia.com) Elon Musk has chosen not to include journalists on this list since, in his opinion, they lack the authority to obtain formal acknowledgment. Therefore, he may now remove their verification status in his method. Twitter has confirmed that the new $8-per-month plan would not include ID verification for the blue checkmark program. The business has clarified that not all previously confirmed accounts will be given the ‘Official’ label and that this badge won’t be offered for sale. TikTok Announces New Programming and In-App Features (businesstechtoday.com)

Here are 10 Facebook Ad Tips for the Holiday Season – For many marketers and company owners, the Christmas season is a critical period. Digital marketers resort to Facebook Ads to increase their holiday profit due to the vast potential sales volume and strong purchase intent social media offers. Holiday Facebook advertising might be challenging. The market might become oversaturated with marketers, which can sometimes drive up the cost of advertising. Consumer behaviour might be challenging in other situations. The good news is that many marketers use Facebook Ads effectively throughout Christmas. I contacted some of the leading Facebook and PPC professionals in the field to get their best advice on using Facebook ads for Christmas marketing to optimize your results. The following 10 Facebook ad tips are the crux of my discussions with multiple marketers. Plan out your campaigns beforehand Planning your PPC advertising should always come first as the holidays get closer. According to Paul Fairbrother, Facebook and Instagram ad specialist at AdEspresso, you shouldn’t only plan out your Facebook holiday ads—you also need to have them locked and loaded into the system. Fairbrother said that while Facebook often accepts and posts each ad in minutes, “approval delays may be much lengthier throughout the Christmas season.” Therefore, develop and schedule your advertising a few days in advance for time-sensitive campaigns like seasonal specials to minimize delays. Types Of Content Marketing – Read for envisioning social media marketing! Take advantage of the fact that you have plenty of time to schedule your adverts. You can quickly turn off the commercials if you decide against them before they even start. In short, be time sensitive and start early. The campaign may take time to load fully. Examine your Ad Account Capabilities Early in the Season In addition, Fairbrother offered additional insightful preparation advice that he advises all of his coaching clients at the AdEspresso Academy to implement: Understand the restrictions on your account. To make sure you never exceed a specified cash amount, you may establish account spending restrictions on your advertising account. While it may help you keep under your budget, it often happens that marketers will go out of their way to spend more money over the holidays only to find that the ad restrictions have prevented them from doing so. Examine your ad account limits and billing sources in the Business Manager to guarantee that your advertisements run constantly and are not throttled by spending constraints. You may modify your “Account Spending Limit” in the “Payment Settings” section of the Ad Manager or Business Manager. Make Savings Your Main Goal Do you need to generate a lot of revenue quickly? Maurice Rahmey, the co-founder of Disruptive Digital, said, “You’ve spent the previous several months raising awareness for your product or service.” “Now is the time to concentrate on the sale since most customers that convert during this sales period are familiar with your brand.” When interacting with a retargeted audience, positioning discounts or promotions as the primary focus—instead of necessarily the product—can be a successful tactic. Utilize retargeting, spending a sizeable portion of your marketing budget appropriately, to convert warm leads and boost sales by putting the main emphasis of your ad campaigns on promotions like discounts, free shipping offers, or freebies (even more so than the product themselves). How Can You Increase Your Chances of Getting More Visitors? (tipsforalifetime.com) Make Your Ads Simple I recommend that businesses keep their advertisements as straightforward as possible to make the promos stand out. Even as the Christmas season draws to a close, there is still an opportunity to improve your efforts. The most potent pictures are sometimes the simplest ones, like a close-up of a product or a single advantage that stands out. “Use a static graphic with the promo front and center in the case of holiday marketing so customers can readily notice and register the offer.” And remember that although your advertisements might be straightforward, split-testing several graphics is still a good idea (ideally, if possible, multiple offers). Put Guaranteed Delivery Times First Nothing can concentrate individuals on urgencies like a holiday approaching and a deadline for gift-giving. It all comes down to whether or not the things will arrive in time, with so many customers delaying holiday-related purchases (whether it’s a roaster for that Christmas ham or a present for their loved one). Highlighting this in your advertisements is a fantastic idea. In December, the emphasis on eCommerce changed from providing discounts to ensuring that orders arrive in time for the holidays. Consider providing a free expedited delivery voucher, and it also helps to include present wrapping alternatives. Take iOS challenges into account. Regarding Facebook Ads over the holidays, one of the main difficulties marketers are now having isn’t even linked to the holidays: IOS 14.5 and the chaos it’s brought for business. It complicates Christmas marketing since marketers undertake large-scale campaigns. Jonathan Tanner, co-CEO of Social Media College, said that it is crucial to understand how iOS 14.5 may affect your efforts and that there may be a reporting delay. Additionally, you should be aware that it can reduce the dependability of a conventional site- or app-based remarketing strategy based on mobile visitors. The best remedy is to closely monitor your campaigns and use the Facebook Conversions API to measure conversions. This may significantly increase the remarketing potential, giving you a higher chance of running successful (and better-reported) holiday ads. Instagram Reels Generate Higher Engagement For Brands (marketingfordigital.com) Discard Recent Purchasers It may be tempting to get laser-focused on acquiring new clients and eventually winning over warm audiences during Christmas. However, you need also to be aware of possible damage control from current clients. Austin LeClear, the co-founder of GrowMyAds, says, “don’t forget to exclude recent customers of the things you’re providing promotions on.” “Seeing a product you bought a few days or weeks ago suddenly on sale for half the price is the worst possible situation. “Make sure recent purchases aren’t included in your