Dr. Ali Jaffar Zia | Digital Marketing Consultant, Fractional CMO, and Branding Expert

4 Tips To Increase Clicks On Google Adwords

Leave a Comment / Google Ads / Dr. Ali Jaffar Zia

Many new marketers face the problem of getting more clicks on their Google ad campaigns. Increase clicks on your Google Ads campaigns by using the following tips. Improved Quality Score of your ad One of the most significant improvements we’ve made is improving the quality score. This means that when people search for your product or service, they will see more relevant ads at the top of the list. How do you improve the quality score of your ad? Ensure your ad title and content go with the landing page’s content. If the relevancy is there, the quality score will go up. Better Keyword Matching Another significant improvement can be made by complimenting the new Quality Score algorithm. It’s designed to ensure that only high-quality advertisers appear in searches. To do that, use targeted keywords that are directly complimenting the keywords on the landing page. Better keyword matching helps you show your desired keywords in search results. More location Targeted Ads In addition to improving the quality of ads shown, you should also improve how we manage location-based ads. When an advertiser has too many low-quality clicks, Google will automatically suspend them. This means fewer bad actors will be able to use our platform. Make your ad locations specific. Google ads also give you options to target based on Zip codes. Increased Conversions Your goal is to ensure that your advertisers spend less money while getting more conversions. That’s why Google has made several improvements to their system. First, they’ve increased the number of impressions available each day. Second, they’ve reduced the cost per click (CPC) for specific keywords. And third, they’ve added new tools to help advertisers better understand what’s happening in their campaigns. Increased the quality of our ads Google can also improve the quality of your ads by making them more relevant to users. This means that when people search for something, they will see ads that match the terms they used. In addition, they’ve made it easier for advertisers to manage their accounts. They can easily view their performance metrics and adjust bids as needed. Conclusion – Be a KPI-loving person When I say be a KPI-loving person, I mean to be more data-centric. You can significantly improve your campaigns on gradual bases by improving your KPI score. Google Adwords itself gives you recommendations to work on. Still have any questions, contact me. Also, you might like to read the following blogs. Proven Social Media Strategy For E-commerce With Instant Results! 7 Signs Your Digital Marketing Strategy Is Not Working

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Proven Social Media Strategy For E-commerce With Instant Results!

Leave a Comment / Ecommerce / Dr. Ali Jaffar Zia

You cannot grow your online business without implementing an effective social media strategy for e-commerce. It includes identifying your target audience and using techniques to reach them. It also incorporates ways to entice your audience into buying your product. Below are the proven methods for using social media to expand your e-commerce store: Influencer marketing Influencer marketing is a very effective social media marketing strategy for e-commerce. It helps you reach out to your target audience. It also adds credibility to your online business. When a well-known influencer gives a shoutout to your products, you get a massive influx of traffic. It is not just a random audience. This audience has a deep interest in what you offer. The influencer displays your product’s usefulness. It makes your product reliable and generates sales. You can ask for reviews from the individuals who purchased your product. Upload these on social accounts for validity. Not all people who land on your account through influencer marketing purchase from you. The majority will only follow you. But you are not at a loss as it helps build an audience. You reach out to this audience through organic content. Ultimately, it converts into paying customers. The influencer may promote your e-commerce store for a specific sum of money or, in return, for taking your product. It depends on the size of the influencer and the engagement rate on its account. It is a successful marketing strategy for e-commerce. Influencer marketing is cheaper than other forms of social media marketing and produces fantastic results. You get sales, brand authenticity, and a loyal audience. 89% say ROI from influencer marketing is comparable to or better than other marketing channels. (Source) Interact with your audience You cannot use social media to sell your products all the time. It is counterproductive. Your audience gets fed up and may unfollow your account. You must provide value through your content. It should resonate with the needs and wants of your audience. Also, you need to interact with your audience. You must respond and strike a conversation if your followers engage with your content. It enables you to know your audience and devise better marketing strategies for e-commerce. When you respond to your audience’s comments, it boosts the engagement rate on your account. Resultantly, the platform gives your content a better reach. You get more exposure and business opportunities. You should also engage with the content your followers are uploading on their accounts. This way, you build trust and a stronger connection. Later, you can sell this audience whatever you like. Social listening Social listening means observing the behaviour of your audience. It helps you understand your followers’ needs and wants. It enables you to devise a better marketing strategy for e-commerce. Once you have understood the pain points of your target audience, you can exploit them to grow your business online. You push your audience into buying your product by triggering their emotions. You can target their trigger points through organic content and paid ads. Promotional offers Promotional offers help promote your business. You may give your audience a coupon code. Your audience can purchase your product or service using that code at a discounted rate. You may also arrange a contest and award a free product to the lucky winner. Promotional offers are helpful for businesses that don’t have enough followers on social media. Or they don’t receive good engagement on their posts. It is an effective social media marketing strategy to grow e-commerce stores rapidly. Polls Polling is another marketing strategy to engage your audience. It also helps you discover the needs and wants of your audience. Using this information, you can pitch an offer your audience can’t resist. User-generated content You can encourage your audience to create content using your product. Posting user-generated content on your social media profiles builds trust with the audience. You can send a free product to accounts with a decent following. When other people view that content, they can relate to it. They may feel compelled to buy your product. It can prove a more effective marketing strategy for e-commerce than a paid advertisement. Blog Blogging is another way to market your business. It helps you reach out to your audience in an organic manner. It is a long-term policy, and you cannot expect immediate results. Ranking a website through blogging can take six to eight months. The blog section is an essential component of your website. In the blog posts, you target keywords your audience searches for on Google. If you produce quality content, you will rank at the top of search results. You can include in your blog posts the link to your e-commerce store. It helps divert the traffic there, and you may get sales. Paid advertisement If you want quick results, paid advertisement is an effective marketing strategy for e-commerce. You must target the right audience in your ads. Also, use attention-grabbing content and attractive offers to push the audience into buying your product. Content The content plays a crucial role in brand building on social media. The content on your social media profiles must address the needs of your target audience. It should have a consistent color theme. You must use the relevant keywords and hashtags in your content. It results in better reach and engagement. The content-type may vary for each social media platform. Instagram is a visual platform, while Twitter is a text-oriented platform. To get a better response from your audience, focus on producing content favored by each forum. Try all social media platforms You don’t want to miss any business opportunity. So, you need to have a presence on all social media platforms. Try all channels to attract traffic for your business and generate sales. Facebook offers the option to establish a shop. It helps businesses in having a customized interface for growth. You can also use WhatsApp for business to directly communicate with your audience. Shoppable posts on Instagram and

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5 Digital Marketing Strategies for Law Firms

Leave a Comment / Law Firms / Dr. Ali Jaffar Zia

Marketing Strategies For Law Firms – Lawyers need to understand how to use social media and other digital marketing platforms to reach potential clients. They also need to learn how to create content that will attract new business. Content is the key behind successful online advertising campaigns. Following are five proven strategies that can help law firms and advocates to boost their businesses. Create an Online Brand Identity A brand identity is the set of characteristics that make up a company’s image. It includes everything from the logo to the tone of voice used by employees. This is especially true when it comes to lawyers who represent themselves. An effective lawyer branding strategy should include creating a website with a professional appearance, developing a strong social media presence, and using email marketing to build relationships with prospective clients. Lawyers should have their own personal websites with all the different types of services they provide. We can design a beautiful website for as low as $500. Contact my agency Digital Maxima for getting a proposal on website development and new logo. Build Trust with Consumers As a lawyer, you need to establish trust with consumers before they will hire you. You can do this through an attractive website, a well-written blog, and a responsive customer service team. Write educational blogs on your website showing how experienced and well-equipped you are in handling all types of cases. Social media is also a trust building tool for law firms. Engage Customers through Social Media If you want to build a successful law firm business, you need to engage customers and clients. And social media is one of the best ways to do that. It allows you to connect directly with people who are interested in what you offer. Post consistently on your profiles and company pages. Interact on LinkedIn and Facebook communities where law jurisdictions are discussed. This will give you a good head start. Reddit and Quora are good websites to find your relevant conversations. Promote Yourself as a Thought Leader You can use social media to promote yourself as a thought leader in the world of law knowledge. This means that you share helpful information and insights that others will find interesting. People will trust you more when they see that you’re sharing something that helps them. Create a YouTube channel, and start posting informational videos. (How to create a YouTube Channel) Tik Tok is also a promising new platform where you can use videos to inspire others. If you are not a good speaker but a good writer, use informational articles to kill your bait. The goal is be out there and actively participating in your brand building. Develop a Mobile Strategy If you want to reach potential clients through mobile devices, you need to develop a mobile strategy. There are several things you should consider when developing a mobile strategy. First, make sure that your website is optimized for mobile users. Second, ensure that your site loads quickly. Third, make sure that your site has an easy-to-navigate layout. Finally, make sure that your content is easily accessible. Did you know, In 2021, the number of unique mobile internet users stood at 4.32 billion, indicating that over 90 percent of the global internet population use a mobile device to go online. Attention is the most important trad factor here. As a law firm owner you have to be spot on, where your ideal target customer would be online. It may be a blog post, a community post, chat group, or a YouTube comment section where your next client might be. If you still need help with Marketing Strategies For Law Firms, also read the following articles for branding knowledge. How To Grow On LinkedIn As A Business? A Step-By-Step Guide to Create Facebook Business Page

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How To Grow On LinkedIn As A Business?

Leave a Comment / Linkedin / Dr. Ali Jaffar Zia

Learning LinkedIn growth hacks is essential to expanding your business. LinkedIn offers an excellent opportunity for companies and businesses to grow by 10x. The audience on LinkedIn is highly professional. You can generate business by reaching out to the relevant audience with a valuable offer. Below are the tactics that can help you grow your business on LinkedIn: Targeted reach out You can grow your business on LinkedIn by targeting a specific audience. The conversion rate is much less when you address a border audience. On LinkedIn, you can target crucial personnel in an organization. It helps you generate more worthy leads with the least hassle. LinkedIn enables you to target individuals based on their job roles. Suppose you want to connect with CEOs of small-sized companies. You can filter out your audience and strike a conversation. Increase visibility on LinkedIn One of the essential LinkedIn growth hacks to grab more business is to increase visibility on LinkedIn. Just like on any other social platform, you need to maintain an interaction with your audience. Try to engage your audience by posting relevant and informative content on your profile. If you don’t know how to generate fresh content each day, get an idea from your competition. Analyze their content and the engagement they receive. Produce similar content by making it unique and more valuable. It will help you get likes and comments. Ways to improve engagement on LinkedIn Photos and videos are an integral part of LinkedIn content. Visuals make your content more clickable. Plain text fails to grab your audience’s attention. You can use Canva or any other free website to craft a catchy image or video. Carousels are another effective way to make content more interactive on LinkedIn. Carousels make the content highly scannable. You can also use LinkedIn polls to get a response from your audience. People like to give their feedback. It makes them feel good. Engage your audience by asking questions or requesting feedback whenever you post something. You can also boost your presence on LinkedIn by making valuable comments on the content uploaded by your audience. It leads more people to your profile. You can join groups related to your business. It gives you direct access to your audience. Post your content in these groups and drive traffic. If you want to grow your business on LinkedIn, you need more than just connections. You need to have a deeper bond with your friends and followers on LinkedIn. So, invest time in nurturing these relationships. Post quality content To grow your business on LinkedIn, you need to access more individuals. The organic way to reach these people is to post quality content consistently. You need to deliver value to your audience. It increases the reach of your content on LinkedIn. LinkedIn is a competitive platform where thousands of businesses try to establish their footprint. If you post irrelevant content once in a while, the LinkedIn algorithm won’t promote you. Make use of LinkedIn insights to understand the performance of your content. It will help you know your audience and the content that generates a better response. You will also recognize the best time to upload content. Also, don’t be afraid to experiment with your content. Post content in different time slots to see the kind of response you get. You can also play with the style of writing. Complete your profile One of the indispensable LinkedIn growth hacks is to complete your profile. When a person lands on your profile, it must make an impression on him. You need to have a logo of your company as a profile image. Also, don’t leave the banner section empty. Use this space to highlight the product or services you sell. Showcase how can you add value to prospective buyers. The summary section is another essential part of your profile. Use it to introduce your business and values. Highlight the pain points of your audience and the solutions you provide. Also, underscore the unique selling point of your business that makes it distinct. If you want to get discovered by your audience, you need to use the right keywords in your profile description. Use these keywords in the title and summary section of your profile. If you don’t know which keywords are more relevant to your business, you can get an idea from your competitors. Hashtags are also essential for growth on LinkedIn. You can get more traffic by using trending tags in your profile and content. More traffic translates into more business opportunities. Have a company page Don’t promote your business through a personal profile. You need to have a company page to grow your business on LinkedIn. It portrays you as a brand. The company page makes it easier to attract business and hire new talent. Having a company page is also suitable for SEO. If you optimize the company page using niche-specific keywords, you can attract traffic from google. You also need to have a customized URL. It gives you a distinct identity and adds to your credibility. People can easily find you on Google. Introduce your team You can grow your business on LinkedIn by making things more transparent. Introduce your team members to your audience. Publish their comprehensive profiles on your company page. It adds a human element to your profile. It makes you look more trustworthy. Individuals will feel less reluctant to do business with you. Ask your employees to repost your content on their profiles. It will increase your content’s reach and back your claims of having a team of brilliant professionals. Avoid hard selling Hard selling won’t help your business grow on LinkedIn. It will repulse your audience if you always try to sell your product or service on LinkedIn. Your audience will not engage with your content. The best tactic is to sell without selling. You can do so by providing value through

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Earning Money Online - Making Money Online

How To Earn Money Online – Make Money Online

Leave a Comment / Buisness / Dr. Ali Jaffar Zia

Earning Money Online – Making Money Online We’ve put together a list of some of our favourite ways to earn money online! Whether you’re looking for extra cash or just trying to build an income stream, these ideas will help you start earning money today. Make Money From Surveys There are several different ways to make money online by taking surveys. You can take paid surveys through sites like Survey Junkie, Swagbucks, and Global Test Market. Or, you can do unpaid surveys through sites like Opinion Outpost, Harris Poll Online, and YouGov. Sell Items On eBay Selling items on eBay is one of the easiest ways to make money online. It’s also one of the fastest ways to build up a large customer base. If you’re looking to sell something, check out our guide on how to start an eBay business. Sell Products On Amazon You can also use Amazon as a platform to sell other people’s products. This is called affiliate marketing. In order to do so, you need to sign up with Amazon Associates. Once you’ve done that, you will be able to promote any product you choose. FitnessHealthEssentials.com is a dropshipping website and an excellent example of making money online. Make Money By Selling Other People’s Stuff If you’re looking to make money by selling things, then you should start by checking out eBay. It’s one of the largest marketplaces where people buy and sell goods. There are plenty of ways to make money through eBay. You can either set up an individual account or join an existing business. Either way, you’ll need to register with eBay before you can begin selling. Make Money By Renting Out Your Computer Another option is to rent out your computer. This is a good way to make extra cash when you’re not using it. Many companies will pay you to use your computer while you sleep. You can also sign up to become a virtual assistant. This means you can work as a freelancer for different clients. More blogs: How To Manage An SEO Client? How To Boost Your SEO in 4 Easy Steps

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How To Manage An SEO Client?

Leave a Comment / SEO / Dr. Ali Jaffar Zia

How To Manage An SEO Client? Managing an SEO client is not less than an art. You are lucky, and you just managed to hire an SEO client. Now what? How to start? Most individuals fail in managing a newly hired SEO client, and as a result, they run into losing that client. This article will specify a detailed list of action items you need to perform to get your client in business. I will break down the entire list into three sections; Preventive, Promotive, and Reporting. Preventive Activities This segment is mainly related to clients that are already onboarded, and SEO work is in progress. Perform the following list of items to ensure SEO is in good shape. Site speed check: Check your site speed using GT matric or other online speed check tool. Suppose the loading speed is less than 3 seconds; it’s excellent for SEO. Website loading speed under 5 seconds is also acceptable. Different browser settings: Check your website on other browsers such as Chrome, Firefox, and Microsoft Edge and ensure a consistent layout. Mobile responsiveness check: Mobile responsivity is a deciding factor in good and bad SEO. Make sure your site is clean and shows appropriately on the mobile screen. Fix dead links and Errors: Go over your Google Search Console Core Web Vitals and see any new broken links every week. Also, look for any toxic links. If you find any, put them up for removal. Get Backups: Set your schedule to take the backup of your website weekly or bi-weekly. It is critical in case there is a malware attack on your website. Update wordpress and plugins: Regularly update your WordPress and its plugins. Every now and then, new updates need to be accepted to get the website running in the best condition. Forms and checkout process functionality: Almost all websites have some contact forms or lead capturing funnels. Ensure that these funnels are working correctly. Google will not rank a site whose contact forms are not working. Analyzing Search rankings: SEO teams should be looking at search control data almost daily. It tells them what’s working and what’s not. Where they have to focus more and the hurdles in their ranking opportunities. Promotive Activities The promotive segment is mainly related to clients already undergoing an SEO campaign. Publish fresh content: Add new content to the website every week. If you can add two blogs per week, that’s best. Before writing a blog, research the best ranking keywords. Run PPC Ads: Although you are running an SEO campaign, a side PPC campaign can be of great help. Here’s why. We know that the SEO campaign will take time. In the meantime, if you can kick in with a PPC campaign and produce results for y our clients, that becomes a confidence-boosting environment for the client. Generate backlinks: Don’t forget to do link building. Guest posting is the best way to generate backlinks. Reporting Activities All your hard work goes to waste if it’s not shared with the clients. Share even the tiniest of achievements or stuff you do for your clients. Following is a list of things you can share with an already running client. Share viral posts with clients: Share the screenshots with the clients if any of your social media posts get good traction. Share backlink progress with clients: Your backlink reports show the clients that a lot of work is being done at the back end. Share a backlink report every two weeks if possible. Also, share the impact of these backlinks t the site’s domain authority in the long run. Share Uber suggests keyword rankings: You can use any keyword tool of your choice. Share keyword rank improvements with the client. We use UberSuggest, so we use a directly generated report from uber suggest. Share improved conversion data: This is the most crucial report of all. As a marketer, you know what matters to your client the most. Let’s say it’s the web leads and phone calls generated from the website. Share a web lead conversion and phone call report with the client daily or weekly. Report any website changes: Share all web maintenance work you do and any design changes with the clients. Signing up with an SEO client is not the complete story. Keeping a healthy relationship with the client is even more critical. If the work is not done on time and not reported correctly, a client may disappear in no time. Have trouble managing an SEO client? If you have questions regarding SEO client management, please feel free to email me at alijaffar.zia@digitalmaxima.com. More blogs on SEO: Google March 2022 Update | All You Need To Know Landing Page Quality & What Does It Mean To The PPC Campaign How To Boost Your SEO in 4 Easy Steps Best Digital Marketing Articles To Give A Try In 2022

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How To Boost Your SEO in 4 Easy Steps

Leave a Comment / Marketing, SEO / Dr. Ali Jaffar Zia

How To Boost Your SEO in 4 Steps – You must think this is one of those articles with essential SEO advice readily available on every second website. You will get it if you are here for some real SEO help. I’ve been in the SEO game for over half a decade. I know a few things which I believe are something worth sharing. Search engine optimization can be a treacherous encounter. Many experts and professionals suffer in getting quick SEO results. In SEO, you are communicating with a machine language. It isn’t easy to talk to an algorithm you cannot see. Your strategy is your best guess to satisfy the secret Google algorithm. BOOST YOUR SEO WITH THESE EASY TIPS In this article, I share 4 of my quick SEO hacks, which have worked tremendously well over the years. Remember, these SEO hacks will be most helpful after you ensure the basic SEO is done on your website. Here we go! 1 – Be part of the local directories – Even if your campaign is a national-level campaign, you must ensure you are listed among the local directors. This regional recognition will not only help you for local ranking but will also become your business’s identity nationwide. For example, a Utah-based business targeting the entire USA must be listed in Salt Lake City’s local business directories. 2 – Have a fluent user experience – After the June 2021 Google core update, user experience has become a measurable element in ranking. Go to your Google Search Console account and watch out for the core web vitals, Technical issues, and user experience-related recommendations for your website. 3 – Do not use keyword stuff – If it’s not necessary, do not force the keyword into your content. Be as natural as possible. Don’t be afraid that if you don’t say it in a certain way, the algorithm won’t pick it. Google’s recent updates are so bright that they go by topic and theme structure instead of just counting the number of keywords used. 4 – Use data and statistical content which provides value to the user. Data keeps the user busy. Adding exciting data to your website will hold the user’s eyeballs on the page for a few more seconds. The average time spent on a web page is critical in SEO. Use ideas and numbers which create the topic of the page. If your on-page and off-page activities are running smoothly, follow these additional 4 steps to boost your SEO rapidly. Search Engine Optimization (SEO) is optimizing a website to increase its visibility in search engine result pages. It is an essential part of any online marketing strategy and can be the difference between success or failure for a business online. To help you boost your SEO, here are some additional essential tips and tricks that you should consider. Optimize your page titles, descriptions, and URLs. Your page titles should include key phrases related to the content on that page and should be kept as short as possible. Page descriptions should contain key phrases related to the content and be informative enough to attract potential visitors. Lastly, ensure your URL structure is clear and concise, with no unnecessary characters. Utilize meta tags to optimize websites for the best results in search engine result pages. Meta tags are snippets of text used by search engines to understand better what a website is about. Meta tags can include information such as titles, descriptions, keywords, and more—all of which can help increase your website’s visibility in SERPs if adequately optimized for SEO purposes. Use social media platforms as a way to drive traffic toward your site. Social media has become one of the most powerful tools for driving traffic toward a website; however, it can take some effort to utilize it for SEO purposes effectively. Posting regular updates on popular platforms like Facebook, Twitter and Instagram can help draw attention to your website while providing valuable content that visitors will appreciate and share with others who may not have previously heard about you before, then increasing organic visibility from those sources as well. More blogs: A Step-By-Step Guide to LinkedIn Company Page Creation Echo Dot 4th Generation – Smart Speaker With Alexa | Charcoal Uvolox Apex Sneakers Personal Background Check from $19.95 InstaChamp By Mobile Monkey | Only $9.95/Month

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A Step-By-Step Guide on LinkedIn Company Page Creation

Leave a Comment / Linkedin / Dr. Ali Jaffar Zia

Why should you have a LinkedIn company page? As a business organization, you need to have an active presence on LinkedIn. LinkedIn company page creation is essential for a company’s growth. Because it is an excellent platform to reach out to your audience and expand your business, it is more effective for lead generation than Facebook. What makes LinkedIn different from other platforms is its ability to connect companies with the top talent in their field. Companies no longer need to spend on advertising to hunt for the best talent. LinkedIn helps companies find the best candidates for their job posts and enables individuals to find the best job that matches their skill set. How to create a LinkedIn company page? Creating a LinkedIn page for your company is a piece of cake. Below are the steps that you can follow to create a LinkedIn page for your organization: Click on the “work” icon located in the top right corner of the LinkedIn homepage Click on the “Create a company page” option Then select the option best defines your business. You can choose the option of small business or medium to large business, depending on the size of your organization. In the next step, input the details of your company or organization along with the page identity and profile details. Click on the “Create Page” button After creating the company page, click on “Start building your Page” and add relevant details to expand your page. How to get the most out of your company page? After LinkedIn company page creation, you need to optimize it to get the best results. You can follow the steps given below for the optimization of your company page: About Section The about section of your company page is vital as it is the first place of interaction for a visitor. If you have not optimized this section for your audience, it is implausible that you can push them any further down the funnel. You need to do three things to create an effective about section for your company page: Tell a Story People like stories. They may get bored with stats, but stories engage them. So, if you can tell a compelling story of your brand or company, you are likely to capitalize on the leads you generate through an effective presence on LinkedIn. Highlight the Benefits Tell your audience what benefits they will get if they use your services or purchase your product. You may not hook them by mentioning the features of your product. But you can engage them by highlighting the benefits they will get from doing business with you. Add a social proof If there is social proof of your credibility, it will add authenticity to your profile. It will make people less hesitant to do business with you. Your target audience will be reluctant if you have a brand new profile. But if you have customer testimonials on your page, it will add to your audience’s confidence and make decision-making easy. Add an employee list Adding an employee List on your company page will add credibility and make it easy for the top talent to trust the legitimacy of your existence. This way, you can recruit those who are the best in the business for your company. Upload content consistently After creating the page and putting all the relevant information there, you cannot leave it just like this. You need to keep your page updated with the latest content related to your industry. The content should not focus on selling services but on providing value to the reader. It will help you engage your audience and enhance your page’s organic reach. If you follow these steps in establishing your company’s presence on LinkedIn, you will soon see tremendous results for your organization.

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A Step-By-Step Guide to Create Facebook Business Page

Leave a Comment / Facebook, Social Media / Dr. Ali Jaffar Zia

This article will nourish beginners with a step-by-step guide to creating Facebook Business Page. For the online growth of your business, you need to know the essentials of Facebook business page creation. Facebook is a platform with 1.93 billion daily active users, and these users are not there to react to memes; they are the potential customers you can target to promote your business. Facebook is also promoting itself as a market for companies. A Facebook business page is the best place to start if you are a B2B company or even a B2C sole proprietor owner of your business. Facebook presents itself as an excellent opportunity for you to connect to your target audience. But to attract your audience to do business with you, you need to have an active Facebook business page with fresh content uploaded daily. You create this page for free, and it is effortless to design using all the available tools. Below are the steps that you should follow to create a Facebook business page: Click ‘Create Page’ The first step is to log in to your profile and create a page. Before designing this page, select a name for your business. Choose a name that people are likely to search for your business. Also, choose a category for your business page. You can select up to three options suggested by Facebook. Then write a short description of your business limited to 255 characters. Add Images for your Page The next step is to upload the profile and cover images for your Facebook business page. These images should represent your business or brand voice. You can use a logo as a profile image for your business page. This logo will help your audience identify you and establish your credibility on Facebook. The next thing you need to do is upload a cover photo for your business page. This cover photo is vital, and it should convey your brand image. This photo should state what services you offer and what value you add to the community. Create a Username for your page You can use your business name as a username for your business page. With the help of this username, your audience can find you on Facebook. The maximum number of characters allowed for the username is 50. Keep this username simple so that your audience can easily find you using the Facebook search bar. Fill the About Section Put all the essential information about your business in this section. You must put all the details here so that when your audience land on your business page, they can learn in detail about what your business does. Also, don’t forget to put a call to action button in this section, as it will push the audience to take the desired step. A call to action can be directed to your website and lead the user to send you a direct message in messenger. Create regular content Logically, the next step should be to invite your audience to like your page. But before you invite the audience, you need to have some content there to engage your audience and make your page look authentic. To upload valuable content, you can get ideas from your competition or post some attractive offer that will instantly push your audience to click on the call to action button. You can also make a specific post on any well-known day like Women’s Day and catch your audience’s attention. Reach out to Your Target audience The next step is to make it known to your target audience that you have an active presence on Facebook. It would be best to have followers on your page to make it look authentic. You can gain followers by conducting a brand awareness campaign and targeting the right audience in this campaign. If you have established your presence on other social platforms, you can use them to promote your Facebook business page. Follow these steps for successful Facebook business page creation. Then regularly post valuable content on your page and engage with your audience. It will help you reap results soon. More blogs: Learn Digital, Digitally – A Word for Students The Technical Do’s of Social Media Marketing Trends 2022 Tiktok Sponsors Pakistan Australia Series | News Update

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Learn Digital, Digitally – A Word for Students

Leave a Comment / Blogging, Education / Dr. Ali Jaffar Zia

Learn Digital, Digitally – A Word for Students. Like many other digital marketers, I have no formal internet marketing training. However, we were just taught about different internet marketing channels during my MBA. Surprisingly, our schools never taught us how to configure Google Analytics or optimize specific demographics for Facebook ads. There was no training on performing social media engagement over particular platforms. Instagram Engagement Tips & Tricks in 2022 We never had any practical training on building such skills, yet interviewers ask questions while hiring digital marketers. I am a digital marketer, and I have interviewed hundreds of candidates, which is why I know by experience. I wonder why academic institutions do not lead us to practical stuff like how ‘Optimizely’ can help us keep pace with your customers’ constantly changing behaviors or read social media insights from the analytic page of the social website. Hundreds of practical tools like these are the tangible digital assets that make us competitive and help us find a job quicker than expected. Coming to the main agenda of this blog, always remind yourself that your college or school education is just a measure of how good you are at following instructions providing a given syllabus. You learn prescribed course material and are examed on different trick questions evaluated from that course. I always feel that listening to the teachers is very important during class. They might be saying something outside of the course outline and can create a massive difference for your grooming vision and career. Did you know what matters even more than your course content and mentor’s lectures? ‘SELF-RESEARCH’ Try doing your research and self-study on course-related topics when you do not feel academic pressure. Learn digitally, explore the internet and surprise your teachers with what you know of their subject. If Google is your best buddy, you don’t need a friend at any age. How to learn digitally? The one-word answer is GOOGLE, but that’s not enough. Google search has evolved into an art. Let’s say you are in high school and want to learn about ‘SEO.’ Your search terms need to be as follows: beginner training for SEO SEO training for beginners SEO for high schoolers best SEO guide for beginners If you type in SEO on Google, you will be bombarded with links from marketing agencies offering SEO marketing services. You can use the exact keywords on the Youtube search engine as well. Find SEO champians of this era like Neil Patel and Rand Fishkin and follow what they are up to with SEO on their social profiles and blog websites. Try finding ebooks from websites like Project Gutenberg: Free eBooks or Free-eBooks.net. Equip yourself with as much theory as possible. Once you are theoretically prepared, go for the tutorials you will easily find on Youtube. It’s all FREE EDUCATION and all DIGITAL. Learn digital, digitally. Digital is the way to go about it now. Even if you are in a digital-related field or a conventional agricultural niche, digital resources will take you a long way. Train yourself on learning your subject digitally. If you face any troubles in doing so, feel free to reach out.

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