Dr. Ali Jaffar Zia | Expert in SEO, PPC, and Digital Marketing Strategies

Why Is The Customer Always Right?

Leave a Comment / Buisness / Dr. Ali Jaffar Zia

Why is the customer always right? We commonly hear this tantrum from our sales and customer service teams regularly. Even if they don’t use these exact words, their behavior and excuses are self-explanatory of their thought process. Let’s dive deeper into this simple statement. I interpret the scenario in this way. The customer might not always be right, so do not always take this statement literally, instead sometimes it is just a symbolic statement. The sole purpose of this statement, ‘the customer is always right, is to establish a sense of customer ownership inside the customer service and sales teams. When your customer service teams start living this definition of this statement, the level of service automatically rises. Let’s take an example. An organization’s goal is to align itself with the market’s pulse and not the market changing itself according to the organization. In the same way, it is the sales team that has to align itself according to the pulse of the customer. It may be anti-egoistic, but that is the only way to profitability. Flawlessness and consistency in customer service are two key factors that automatically help a company boost its customer loyalty. If we can train our sales and customer service departments to accept customer complaints as their born rights and take ownership of all the generated cases wholeheartedly, this actually might act as a competitor-crushing strategy. Professor Siegfried, a research professor in the Department of Management Sciences at Stanford University, claims it costs six to seven times more to gain new customers than retain current customers. Intelligent organizations invest in securing the current customers rather than spending thousands of dollars on generating new ones. Millions of dollars spent on marketing can be reduced if we spend half of that on our customer service training. Preferences! Period! Read more: Instagram Engagement Tips & Tricks in 2022 Trending Q1 Marketing News of 2022 Best Business Marketing Articles To Read In 2022 – Marketing For Digital

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Best LinkedIn Marketing Strategy For 2022

Linkedin / Dr. Ali Jaffar Zia

LinkedIn marketing strategy – it is not just for job seekers or recruiters. Businesses can and do benefit from LinkedIn marketing solutions. The platform empowers you to establish yourself in your industry and target your content and advertisements to those who would be most interested. Creating a LinkedIn marketing strategy might seem confusing for those unfamiliar with the platform. The good news is anyone can learn how to use LinkedIn for business. LinkedIn business accounts make it easy to market your company by offering tools and a community ripe for exchange. For LinkedIn marketing strategy consider the following: Know your audience Asking yourself who you’d like to engage is an easy way to find the ideal audience for your campaign. Is your target audience segmented by geography, industry, authority level, or other factors? If your drive is like most, you’ll use a combination of filters to define the different groups you want to target with tailored content. Direct Sponsored Content allows you to run comparable advertisements for different audiences to help you rapidly find the most lucrative target demographic. As a result, marketers can evaluate success in real-time and adjust ads as needed. Like other LinkedIn ad kinds, you may target the correct audience with your Direct Sponsored Content campaign. If you already have personas that describe your target audience, you can use them to target them with Direct Sponsored Content campaigns. This is especially true if your persona includes work-related information, such as job titles, as this is the type of data you’ll use to target your audience with a LinkedIn campaign. Let’s Assume – One of my identities is an IT Director at a small business with fewer than 1,000 workers. Using the job title and company size filtering tools, I can easily find this persona. Marketers can now rapidly find the most engaging content for each profile by running many multivariate tests simultaneously without flooding the Company Page with changes. The audience targeting possibilities of LinkedIn is unrivaled, especially for B2B advertising. You’ll start by focusing on your location. Location targeting lets you focus your spending on the areas where your consumers are most likely to be, whether you pick a continent or a metro region. After that, you’ll choose the targeting choices that will help you identify your target audience professionally. Company You may narrow down your audience by entering particular company names or specifying the size and industry of your business. If you want to target significant software companies, for example, you might select “Computer Software” and “Internet” as industries and “10,001+ workers” as firm size. Job Title You may narrow down your target audience by specifying particular job titles or describing the company’s job function and seniority. For example, you might use the job function “Information Technology” and the seniority “Director.” Talents You may target your audience based on their LinkedIn profile’s specified skills. If you’re looking for internet advertising, for example, you may put “PPC,” “Google AdWords,” and “Online Advertising” as talents. Are You Know That: LinkedIn now has over 722+ million members. Optimizing your profile Having a better first impression and more helpful information for visitors to read are all benefits of optimizing your LinkedIn profile. We discuss how to improve your profile photo and create a captivating Professional Headline. We speak about how you may utilize your Professional Headline in other places. Focus on how to enhance your long narratives (summary and experience parts), as well as specific keyword and essential phrase suggestions. Focus on changing your title and company name and how to use LinkedIn Skills and Endorsements. The following points should be considered: Is this person useful? Credible. Interacting is beneficial. Grow your network strategically LinkedIn groups are an excellent way to increase your network. Join discussion groups centered on the themes that you believe are most likely to attract the target mentioned above audiences. You’ll be linked to all of the members right away, but you can go even farther by inviting standout people to your network and asking them to invite you. Participate in a few groups at a time. It takes time to get to know people, but the Group organizers make it easier by bringing together people who share your interests. Implement a content strategy Trying to connect with everyone causes the most stress and produces the worst outcomes. Once you’ve figured out who your ideal customer is, you can start connecting with them online. On LinkedIn, you may have several targets, such as a target market for selling your products and services, a target market for individuals with whom you wish to collaborate, and even a target market for learning from. Outbound messaging When was the last time you changed your profile information? Because your business goals are constantly changing, you should review your profile at least once a quarter for accuracy and development opportunities. Instead of using sentences in your profile summary, use keyword-rich bulleted points. Make it clear that you wish to connect! Include a link to your LinkedIn profile in your email signature and any other business directories where you’re listed. Some individuals choose to be “open networkers” so that they may receive various invitations from different people—I like to connect deliberately, but I do connect with people I have never met in person (after reading their profiles). Accepting invites should be done with caution, but this is a fantastic method to build your network. Referral scheme Notes and tags are a part of each of your contacts. Each new connection can be tagged with keywords. It helps you manage your relationships and allows you to send messages exclusively to individuals you’ve tagged. You may use the preset tags or add your own. Tags can assist you in remembering individuals and forming stronger relationships. Tags might include where you met them, the organization they belong to, or the target market. This assists you in remaining structured and TARGETING your market. Use a CRM It’s common for internet connections

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5 Ways to get Organic Traffic without Ranking your Website

Advices, Buisness, Website / Dr. Ali Jaffar Zia

Get organic traffic without ranking your website – we are living in a digital era that has opened up vast possibilities. Especially in regard to enabling greater reach. In the past, marketing was solely done via the below-the-line promotion methods. Marketers used to rely on mouth-to-mouth marketing to spread the word of their brand-new offers, products, and other relevant schemes. However, in the contemporary, digital marketing has taken the world by storm. The entrepreneurs, bloggers, and public figures are actively engaged in using digital technology to increase their audiences. Today, we shed a light on organic traffic. You see, organic traffic is an audience that has been directed towards you. By the art of Search engine optimization (SEO) methods. It is a type of traffic that comes solely from a search engine and is non-paid. Organic traffic assists you in receiving better recognition without having to spend your budget on various advertising. An increase in organic traffic is directly proportional to the optimization of the website. The competition is fierce and having your website appear on the leading pages is quite difficult; however, there are ways to go about it. So, here are 5 ways to get your Organic traffic without Ranking your website. In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%. 1. Writing Guest posts for other Reputable Sites Not only does it fall under the category of a “nice gesture”. But writing guest posts for leading competitors in your niche can ultimately lead to greater visibility for your website. The quality of the content needs to be up to par for others to acknowledge it. On the other hand, make sure to give a link that redirects the traffic to that particular webpage. Page of which you are trying to increase the reachability. Guest posts is a simple practice that can prove to become a reliable part of your content strategy. It will assist you in improving your average organic traffic. 2. Explore other Online Platforms Be versatile with your approaches. Think big for the digital era also offers bigger possibilities. Unlike direct traffic, in which you pay people to type in the URL of your website. Make use of the unpaid advantage of generating organic traffic via other methods. Make marketing content on social media platforms such as Instagram, Youtube and Facebook. Showcase what you have in store and provide a link to the website as well. People of whom you will have caught attention will click on it. 3. Figures Speak, not Words Similarly, expanding on method number 2, everyone enjoys the comfort of knowing the reliability of something. No one likes to put their eggs in a basket that can be potentially hollow from the bottom. Meticulously design an infographic that displays the statistical data of whatever your website represents in a particular niche. Please refrain from inserting forged data in your infographics. It is highly unprofessional and should be avoided. Lastly, not only publish it on your website. But on other media platforms as well to win the support of more people. 4. It is not just about the Sly Tactics Today, if one thing that has come to notice. Mainly is that people have begun to underestimate the power of quality content. Everyone is engrossed in coming up with more and more SEO techniques and other clever ways to generate an audience. Although they are important, we tend to lose the quality of our content instead. Have a balanced approach and do not diminish the USP of your content. Different strategies with abysmal content will not lead to frequent clicks. It will only be a temporary glory. 5. Remain Consistent Keep uploading new content, keep yourself updated with newer ways to exploit the algorithm. Do have a viral approach and most importantly, believe in the fact that it is not a one-night achievement matter. Authentic research needs to be tenaciously held onto being aware of your niche. As well as its audience and lastly, have faith in the quality of your content. > Types of Website Experience Elements – A Brief Overview. > Why backlinks are the #1 ranking factor in SEO?

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Voice Search: SEO Strategies to Rank Better

voice search / Dr. Ali Jaffar Zia

Voice Search: SEO Strategies to Rank Better – “Leaving no stone unturned.” It is easy to miss, and its importance is often overlooked. Voice search SEO works in the same way as your ordinary (text-based search engine optimization); however, the cardinal difference is that it is the optimization of keywords/keyword phrases that are frequently used by people in search engines via the voice assistants. Over the years, the percentage of people who regularly make use of voice assistants to open up their desired results have increased. From a coherent point of view, we can safely induce that this consistent increase is directly promotional to the increase in the significance of Voice search SEO. In the contemporary, whether it be marketers, bloggers, or public figures—they should pay heed to the growing impact of Voice search SEO for the sake of furthering the reach of their content/services. With that said, here are some of the most efficient SEO strategies to rank better! How to conduct your own Voice Search SEO Keyword Research The internet will perplex you by throwing a lot of intricate information at you. All regarding different techniques concerned with the Keyword/phrase researching of Voice search SEO. However, the simplest and most efficient way of generating reliable voice search SEO keywords is by imagining how you, yourself, have used sound assistants in the past. Think of how you have articulated questions and more to put forth your query. Keeping the tone realistic and simple is key. This approach is labelled as the Long-tail Keywords. The long-tail approach makes impressive strides by amplifying the search engine optimization for it. It is all about orbiting your strategy around, “conversational phrases.” Slow Speed Webpage is a major Red Flag Again, look within yourself for the answer. How often have you felt agitated by a particular website’s slow loading time and eventually decided to forsake it and click on the next best option? More than a little, right? Low-quality web pages are a serious red flag whose repercussions go unnoticed. Delayed loading of the text-based content of a webpage is one thing; however, delayed results through a voice assistant are even more nerve-wracking. A golden example of where the “slow and steady wins the race” quote is not applicable. Albeit there are handy tips and tricks to boost the speed of your website. It is highly recommended to hire a professional developer for tackling this dilemma. 73% of mobile internet users say that they’ve encountered a website that was too slow to load. Prioritize Mobile Phone Experience The recent studies carried out on voice search SEO depict that as far as verbal search queries are concerned. They happen the most on our smartphone devices. Therefore, the emphasis should be on generating a user-friendly experience for mobile users. It is very odd to observe a person using voice assistant facilities on a desktop. Construct a Page for FAQs This takes us back to subheading number two on how to conduct your Voice search keyword/keyphrase research. In it, we discussed the essentiality of using question-like phrases and how It is imperative for an SEO good ranking. Just to maintain a conversational tone. FAQs pages shoot two birds with one stone. Since it tackles all five W’s (what, where, when, why, and who) and how? Now for example, if a person was to commit to a voice search and would ask a question, your FAQs page will detect it. Winners are those who seize opportunities at the right given time. Overcome the competition in your niche today by prioritizing Voice Search SEO as much as ordinary SEO.

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Chatbots have changed the scope of conversational markets

Social Media / Dr. Ali Jaffar Zia

How have chatbots changed the scope of conversational markets? In today’s tech-thirsty world, none of us would want to go through the laborious task of sifting through one website after another, trying to get across our customer demands and needs. Chatbots have our backs when it comes to customer care and needs. They are artificial intelligence-based software designed specially to simulate human-like conversations! Chatbots are said to be man’s best friend after a dog! In today’s advanced and technological world, they have expedited the communication process between humans and have offered themselves as a side assistant to several thousand online businesses across the globe. Here are some striking reasons how chatbots have changed the scope of conversational markets. By 2024, Insider Intelligence predicts that consumer retail spends via chatbots worldwide will reach $142 billion—up from just $2.8 billion in 2019. Reason 1 – Efficiency and swiftness! Imagine opening a chatbot to one of your favorite book sites but having no one there to answer your queries or aid you as a customer? But fear no more! Chatbots are designed to meet customer needs in the most effective ways. When it comes to a speedy response, chatbots typically respond in under 10 seconds after a message is sent in the inbox. Chatbots are super swift and efficient in managing the bulk amount of customer messages. Reason 2 – Time-saving and rapid sales In a world of cut-throat competition where millions of similar businesses offer the same or even better goods. Buyers rarely wait on time-consuming methods for purchasing goods. But businesses that have infused chatbot services in their inbox typically enjoy the benefits of quick sales of their product due to the fast-responding IA-powered software. “To the user, chatbots seem to be “intelligent” due to their skills. However, Chatbots are only as intelligent as the underlying database? Reason 3 – Lasting customer-friendly impression These chatbots are specifically designed with a natural language processor — NLP. The NLP allows the chatbot to grasp the meaning of the words and make sense of the messages sent by customers. Chatbots then simulate human-like and friendly conversations with the users. They typically are infused with natural and social terms like “Hello there” and “Hope your shop again!” Chatbots also name the users in their messages to create a lasting customer experience Reason 4 – Growth of brands Every online business in the world wants to manage as many customers simultaneously. They also want to satisfy them, so they are assigned this job instead of hiring too many employees to manage the everyday customer-conversation part. And they tend to deliver significant results in minutes! They also come with a nickname of “conversational catalysts.” After all, they help brands expand and grow because thousands of customers are dealt with by these quick chatbot services. Reason 5 – Availability Wouldn’t we want a 24/7 service? Our needs usually pop up any time, whether day or night. But because of this service, we don’t have to wait for a specific time to post our queries. We can send a message even late at night, and an FFR — fast and friendly response are guaranteed. Online statistics prove about 45.9% of all consumers are likely to prefer chatbots to aid them. And it is said about 1.4 billion people are engaging with chatbots daily.

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5 Critical Mistakes Digital Marketing Agencies Are Making

Buisness / Dr. Ali Jaffar Zia

During the ongoing health crises, all of us were stuck inside our homes for our and other’s safety. This gave room to a plethora of approaches to twist and turn in dynamics and conduct. While digital marketing was already pretty strong in practice, the pandemic allowed it to grow in a more primary environment. Since we rested home for a positive reason, internet usage grew, and so did the scope of digital marketing. Previously, companies struggling to embark on the digital bandwagon also ran their course and hired dedicated teams for the job. However, some critical aspects or mistakes are being made by Digital Marketing agencies that should be looked upon at all costs. ➤ Peopletrail specializes in background screening services for Advertising, Marketing, and Public Relations professionals. The field of Digital Marketing is growing every day, with agencies gearing up for future startups and existing giants of the industry. Nonetheless, no matter how much you are ready for the future, there should always be room for improvement. We have compiled a list of critical mistakes made by Digital Marketing agencies that should be corrected at all costs to improve. Target Audience Malfunction Living in the digital age has its own perks. You get to see insights and analytics in real-time statistics about your business’s progress online. However, not using the said information is misconduct on the agency’s part. One such error is devising a plan but not knowing your target audience. Even if you have a killer strategy with sources and assets bolstering the digital marketing campaign, it will fail because it is not set in the right decision. Henceforth, an agency must know their target audience, who they are aiming at, and who should consume their product or service. 43% of eCommerce traffic comes from organic Google searches Remarketing Mistake Congratulations! You have successfully satisfied a customer, but it never ends here. Neglecting to remarket hurts as much as cost because the lead could have transformed into a potential conversion. Digital Marketing agencies are so occupied looking for the next big deal that the conversion is ignored or forgotten. Getting new leads is fine and dandy, but the opportunity to retain existing customers would also contribute a lot. Website Design In an attempt to be visually appealing, Digital Marketing agencies commit a mistake by making the website design complex. There are countless times that we have closed the Chrome window because the website was confusing. Sometimes the layout is off, and other times you cannot find the “Add to Cart” button because it is hidden somewhere. The main aim should be a positive and user-friendly experience for the customer we want to visit again for conversion. The valuable information should be straightforward and relevant. It should lead to a point where it convinces the customer to click the proceed button. ➤ Extinct and Outdated Website Design Trends Forgetting to Optimize for Mobile Designing and optimizing your website for the web is crucial; however, not optimizing your website for mobile devices is critical. This is because many people tend to use their smartphones or tablets to go online and make transactions. The poor optimizations would make the customer shift to a different website or quit altogether. Other than design, the optimizations include webpage launch speed, images, and much more. ➤ Best Social Media Platform To Target The American Audience? Ignoring Social Media Presence It is great if your business has its own dedicated website optimized for mobile and desktop. However, the internet age has bestowed us all with social media platforms where potential comes to rest. Marketing agencies focus on website development while completely ignoring social media optimizations and presence. This is where your potential customers fade away. The reach is extensive if the business plays its cards right. Therefore, social media is as important as websites, maybe more so these days. While there are many, these critical mistakes made by Digital Marketing agencies go a long way. These affect how a business looks at its customer and how it takes the changing trends to drive growth.

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The Crazy Competition in the Marketing Agency Industry

Buisness / Dr. Ali Jaffar Zia

At a marketing agency, we know how to get your product in front of the right people. We have the tools and resources to create a campaign to reach your target audience and generate results. A good marketing agency keeps a pulse of how the marketing is evolving and copes accordingly. At its core, modern marketing is all about creating connections and connecting with your customers and your audience and connecting the dots to create a cohesive story that resonates with the involved. It’s about understanding the needs of your consumers and giving them what they want—even before they know they want it. So if you’re looking for a way to stay ahead of the curve, modern marketing is the answer. The Crazy Competition in the Marketing Agency Industry – How To Survive in the Noise? The current global marketing agency industry has become more competitive, with most organizations, whether big or small, adopting modern strategies to stay ahead of the competition. However, technology has not made it more accessible since digital marketing has dramatically expanded the reach of businesses through platforms that enhance their visibility. Most organizations have had to redesign their organizational strategies and integrate them with modern digital solutions to widen the target audience. As a marketing agency in an industry that has grown ten times more over the past decade, you must consider the following strategies to help you succeed over the competition. Know Your Target Audience Don’t be part of the 80% that lacks sufficient client information to design a successful marketing strategy. Apart from keeping tabs on purchasing patterns used by clients, there is a lot of relevant data you can collect to enhance the success rate of all your marketing campaigns. In an era where a vast majority of the global population has a digital footprint, gathering their social activity data is vital when timing purchases. Digital tools like Facebook Analytics are efficient and effective tools that provide insight into what triggers your customers to purchase. ➤ Why is Utah the Best State to do Digital Marketing Right Now? Get To Know The Competition It is crucial to understand how the industry and market operate by assessing what the competition is doing as an organization. This is the best way to learn about areas you can improve as a business and learn other ways of reaching customers within your line of business. Once you have made improvements to your business strategy, the next step involves finding out what the competition has not done—identifying the one that has not been done and designing ways to integrate it into your business model. This will give you an upper hand and expand your target audience. The average amount an American consumer spends per year on online shopping is an impressive $1,800. This figure is steadily increasing due to the convenience and affordability of eCommerce. With more people spending their time and money in the digital world, this figure can only continue to grow. The total average that each U.S. consumer spends a year on eCommerce is $1,800. Shopify’s study revealed that 59% of U.S. consumers prefer shopping online to physical stores. This indicates that eCommerce has become the preferred method of shopping for many Americans, as it offers a much more comprehensive range of products than any brick-and-mortar store can provide. Furthermore, it enables customers to easily find better prices and compare different products before making a buying decision. Not only do U.S. shoppers save money when shopping online, but they also save time. Many popular eCommerce platforms offer same-day delivery, eliminating the need for customers to wait in line or make trips to a store to purchase something. By removing these inconveniences, more people are turning towards online stores instead of physical ones, thus increasing the total number of people spending money on eCommerce each year. Moreover, mobile devices play a huge role in this trend due to their widespread availability and portability; almost everyone now carries around a smartphone or tablet at all times, and most popular websites have built mobile apps allowing customers access to their favorite stores whenever they want – from wherever they are! Mobile commerce is increasing and is expected to account for over half of total eCommerce sales by 2021, according to Statista research. It’s no wonder U.S. consumers are increasingly turning towards eCommerce every day; there’s an enormous selection of goods available at low prices delivered right to your doorstep (or sometimes even sooner). And with more companies investing heavily in improving their user experience and security measures – it is clear that the $1,800 average annual expenditure on online retail will continue rising in years ahead! Make Your Message Known Tell your customers what they benefit from your services that the competition cannot provide. This is achieved by having a clear, precise, concise message that speaks directly to your audience. As a result, a more significant percentage of prospects and leads have not made up their mind when seeking a marketing service provider by directly informing you how to cement their trust in your brand. Personalize every message to suit the specific audience you aim to reach to broaden your chances of increasing sales and client loyalty. Target New Markets Venture into new markets aside from the one you have established your business. There are numerous pools of clients in many different markets for you to reach out to. Maintaining the same market may stagnate your organization since you compete for the same customers as many other industries. However, before leaping into new markets, conduct an in-depth analysis of the preparedness of your business. Although new markets may result in better and faster growth, switching without being ready can lead to deterioration. As you implement these strategies into your marketing model, remember to keep current customers engaged through feedback and enhanced experiences. ➤ If I Made a One-Page Marketing Plan For a Small Business, What Should I Include? More blogs to read: Walmart’s ad business grows

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Pay Attention To These Granular Metrics On Social Media

Social Media / Dr. Ali Jaffar Zia

When measuring social media engagement, pay attention to these granular metrics. What is social media Engagement? This is a question we need to start with. Social media engagement traces how the user has behaved over your social media account. This interaction may be with a post you just posted or with information on your about page. The total number of views and the % watched in video marketing is considered an engagement KPI. (Key Performance indicator) The use of social media platforms during digital marketing campaigns is most important. It is the most efficient way to interact with your customer and keep track of the branding performance online. However, traditional marketing strategies provided a challenge when it came to keeping track of the progress made by marketing campaigns, making it difficult to conduct a comprehensive assessment of performance, engagement, and improvement, among other vital factors to consider. Social media is by far the leader in digital interactions over the web. Social media has become a dominant force in the digital world, becoming the preferred means of communication and interaction among individuals and corporations. It has transformed how people communicate, share information, engage in commerce, and entertain themselves. Through platforms such as Facebook, Twitter, Instagram, and Snapchat, users have access to almost unlimited content from around the globe. The immediacy of social media allows for conversations to develop in real-time. It provides an opportunity for individuals to connect on a much more personal level than would otherwise be possible. The presence of social media has drastically changed how we network, shop, advertise products and services, market our businesses and services, and engage in entertainment activities such as gaming or watching videos or movies online – all without ever needing to leave the comfort of our own homes or offices! Businesses have quickly adapted to this new environment by leveraging social media’s potential reach to reach potential customers through targeted advertising campaigns. Companies can use these platforms to promote their products or services and build consumer relationships via customer service inquiries or dialogue with followers. This two-way communication between companies and customers fosters trust while also helping businesses gain valuable feedback and insights into what works well within their organization and areas that may need improvement. For individual users, social media offers a wide range of tools for keeping up with friends and family members who are not always within physical reach or staying connected with current events occurring both near and far away. Social networks allow us to organize our contacts into circles to control how much information we share while also enabling us to find groups that share similar interests so that conversations can be had on more specific topics. Overall, it is clear that social media is here to stay as it continues to revolutionize how we interact digitally over the web. Its widespread usage has allowed us unprecedented access not just to each other but also to valuable data, which has helped businesses increase their efficiency while simultaneously aiding individuals in discovering new communities online where they can share joint interests without boundaries of geography or time zones. With social media, four vital metrics can help your organization track how a specific campaign is doing by giving access to relevant tracking and measuring engagement. For example, according to a customer’s journey from a prospect to an active participant, these granular metrics can help you assess the rate at which a campaign converts prospects through client engagement. Social Media Engagement Granular Metrics Here are some critical engagement KPIs that can translate into your brand outreach on social media. Awareness metrics This is mainly associated with the ‘Impression’ or ‘Reach’ statistics on social channels. These metrics reflect the number of potential and current audiences on social media platforms. It informs you of the attention your brand has acquired online. Therefore, it is essential for businesses that regularly ‘use social media to monitor their brand awareness through the number of users they reach and develop ways to improve failing areas or increase high-performing sectors. Several social media metrics can be used to assess your brand awareness, such as impressions, links, shares, and mentions. For example, to keep track of the number of times users mention your brand, use a brand monitoring tool. This will give you an accurate and precise measurement of the traction gained across social media platforms. Audience growth rate An audience growth rate helps your organization decide how to increase the rate at which new followers join your brand online. This metric enables you to monitor the rate at which your brand is acquiring new followers, especially with increased Internet access across the globe. Instagram Follower Statistics You can easily use this strategy. It will help you assess the rate at which your competition is gaining new followers and develop ways to improve your own. By dividing the number of new followers by the total number of followers and multiplying it by a hundred, you can get the audience growth rate. Potential reach A potential reach metric provides you with enough details. It gives the approximate number of users who could view your post during a particular reporting period. For example, if one of your followers shares your post, a certain percentage of their audience will likely consider it. There are increasing your chances of increasing followers. Thus, an effective way of gauging progress is by analyzing the number of people reached by your post. Here’s what Neil Patel has to say about how to track your social media efforts. Social ShHere’s Voice Knowing what people are saying about your brand is vital in planning ways to improve your campaign strategies. Most businesses can keep track of both direct and indirect mentions online. These metrics help organizations measure their brand scaling with competitors. These Four engagement metrics are some of the most important and influential in knowing your position

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Is SEO a Dying Industry?

SEO / Dr. Ali Jaffar Zia

The million-dollar question, ‘Is SEO a Dying Industry”. The short answer is: SEO isn’t dead or dying; it’s evolving. While it is true that Google Ads has changed the game by adjusting its algorithms, they’ve also made it easier to reach target audiences through SEO and paid ads. Before Google entered the scene, your net had to be a lot bigger, and filtering through irrelevant data was more prevalent. Click rates might be going down, but online ‘niche’ marketing is on the rise. Even though it is constantly changing, SEO is here to stay. With an estimated value of nearly 100 billion dollars, SEO remains one of the most important industries in marketing. However, that is not to say the same old strategies will get you the traffic you hope for. The way people search and engage with content has also changed. Now, outdated SEO tactics are sure to tank your online search rankings. Will SEO Exist in 5 Years? SEO may still be alive and kicking, but many marketing tactics and trends have gone the way of the dodo. Making smart changes now can keep your page rankings high and avoid future pitfalls. Google receives over 77,000 searches per second. Moving into the future, some smart SEO moves to implement: Relevance and quality are kings. Spamming links all over the web no longer achieves the same impact it once did. Hone the quality of every post you make to keep it relevant and fresh. Stop obsessing over the number one spot. Instead, make sure your tags and keywords reflect your specific niche. Keywords are FAR less important than the value of the information you are promoting. Make your information as pointed and thorough as possible, so your content is the very last the consumer will need. Be the authority on your topic, and it will show. Is SEO Worth Paying for? Yes! SEO is constantly evolving. To remain ahead of the curve, investing in your business’s SEO is a wise move. Having said that, make sure you spend your hard-earned money wisely by contracting experienced individuals and by seeking proven methods of SEO outreach. Is SEO Better than Google Ads? The point of SEO is to push your site high in organic rankings so that consumers searching for content and services will see what you offer first. On the other hand, Ads allow you to target particular keywords and phrases with a generated ad. People searching for those keywords and phrases will run across your ad if they are in your targeted market area. To argue for one over the other is an exercise in futility. For practical business purposes, they are equally useful tools to help build and promote your brand. How Do You Research A Blog Post? How to grow website traffic with these 5 easy SEO Hacks

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How Do You Research A Blog Post?

Blog / Dr. Ali Jaffar Zia

It’s technical, and it’s a real thing. Yes, we are talking about researching a blog post. What is a blog post? According to Wikipedia, “A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.” Researching a blog post Studying to research a blog — and then writing it actually — can be intimidating, particularly if your blogging adventure is starting. However, research is a necessity for many blogs. Any post that contains specific factual statements relies on statistics or depends on information outside of common knowledge and requires thorough and thorough research. Research gives your content authority and the firm construction on which your content can stand for a more extended period. “Research is what I’m doing when I don’t know what I’m doing.” – Wernher von Braun. Here are a few steps you can follow to sharpen your research for your next blog article. Planning the post, you are about to write. An idea begins in every blog post. Usually, a title or headline defines your concept. Therefore, the best way to start researching a blog post consists of identifying a solid headline idea or several variations on a headline idea. Your headline will help you plan the theoretical constraints of your article. Evaluating the idea As you investigate, remember the all-important question: for whom and why would they care? This is not about creating a good response but about looking for real answers on the Internet. Readers don’t have time to waste reading useless content these days. Make sure your content is value-driven and provides some help to your audience. A study by Microsoft concluded that the human attention span has dropped to eight seconds – shrinking nearly 25% in just a few years. … This means we are all being fundamentally reprogrammed, regardless of age, to expect an answer fast and easy. Looking for sources It’s time to start creating the post after identifying your work headline, audience, and value-driven intent. First, consider the essential elements that your claims need to support. At this stage, it’s best to start your contours. Add each subpoint to the outline and include any comments, data, or quotes you would like to support below. Then, you can go through the subheadings and complete the blanks as you write the post. Completing the outline Your outlines must not be enormous. However, what is needed is a list of all the key subheadings together with data and sources. The method is your content’s road map, skeleton, and foundational structure. Making a point! Your blog post research should have a conclusion, a point that you make at the end or in between. The small value propositions you add to your blog catch readers’ attention.

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