March 2021

Twitter – The Platform of content creators!  You’ve been working tirelessly to attract more Twitter followers, spending endless days, weeks, and months trying to make a difference. Still, instead of seeing the counter rise, you’re losing followers? Since you’ve already accumulated a decent following, you’re undoubtedly aware that people unfollow accounts for several causes and that a tiny amount of follower turnover is perfectly natural and can happen to everyone. It usually occurs when you avoid sharing and communicating with your fans. Are you losing followers on Twitter? If so, this is a problem many users face today. It’s not just about losing followers—it’s also about understanding why they’re leaving and what can be done to ensure they stay. Firstly, looking at the content you create on the platform is essential. Are you consistently providing valuable insights, exciting conversations, and engaging posts? If not, people may lose interest in your profile and move on to other accounts with more compelling content. Another issue that could affect follower numbers is the number of people you are following versus the number of followers you have. If there is an imbalance between followed and followers, then many users may think that your account is spammy or unprofessional. As such, you are keeping track of the ratio between followers and followings is essential to maintain a good profile. In addition to content quality and follower/following ratios, another factor worth considering when trying to retain Twitter followers is how often you post. While any profile needs to remain active by frequently posting to avoid becoming irrelevant or forgotten, over-posting can be just as damaging as under-posting in terms of follower engagement levels. Therefore, it’s best practice to post regularly but ensure each post contains quality content rather than multiple posts with minimal content value to maintain a good presence on the platform. Finally, it’s worth keeping an eye out for potential trolls targeting your account with negative comments or messages aimed at pushing away your existing Twitter following. This can occur if a user feels slighted or offended by one of your tweets or if they disagree with your opinion—whatever their motivations may be—and as such, try and discredit your credibility via social media attacks. In these cases, it is always wise to report any offensive behavior immediately so that Twitter staff can take appropriate action against attackers before further damage is done to your online reputation. If you find that you’re losing Twitter followers at an unprecedented rate, you’ll want to act fast because the churn is more likely due to something else.  A drop in your follower count can affect your interaction, making it more challenging to recover followers. Fake followers on Twitter Fake follower networks are becoming more popular on Facebook and Twitter. As these follower networks increase, Twitter may begin to crack down on them more aggressively. This is typically achieved in large batches through algorithm and detection system adjustments. Here are 10 reasons you might be losing followers on Twitter Here are the most common reasons your Twitter followers are dropping: Twitter is removing fake followers You purchased your followers It’s a Twitter glitch You don’t have the “right” followers. You’re using the follow/unfollow strategy. You’re not posting frequently enough Your tweets are low quality You’re promoting yourself too hard You’re posting outside of your niche We get it if you’re still frustrated with losing followers on social media. We help busy business owners by automating their social media marketing. That means writing, designing, and publishing interesting LinkedIn and Facebook posts on their behalf. We can also help grow your network with targeted social advertising on Instagram, Twitter, and Facebook. Overall, having an effective strategy for retaining Twitter followers should include monitoring profile interactions frequently (i.e., following/followers ratios), creating quality, engaging content consistently, managing how often you post wisely, and reporting any malicious attack from trolls immediately upon discovery. With this approach in mind and a proactive effort towards maintaining a good presence on Twitter, users should be well-equipped with enough information to successfully retain their following current base over time!