February 19, 2021 - Ali Jaffar Zia

Why backlinks are the #1 ranking factor in SEO?

The million-dollar question in the world of digital marketing is that “Why are backlinks the number #1 ranking factor in SEO”? Let’s try and answer it. The Google SEO algorithm is always searching for fresh rating variables, and so far, it has approximately found over two hundred factors that can influence your search rankings. But there might be hundreds more that Google currently uses and which are not public. Fortunately, they don’t have to work on them all. Most have little weight in SEO and are mostly used as tie-breakers rather than signals for rating. What is a ranking factor in SEO? The method of optimizing your website to place as high as possible in organic search engine rankings is search engine optimization (SEO). When discussing search, we use the word “organic” to refer to unpaid search results. This is distinct from ads (or PPC) pay-per-click, which is a technique that relies on attracting paying traffic. Algorithms that consider different features and metrics found relevant by Google; are calculated by both paid and organic rankings on Google, the ranking variables. What are Backlinks? While Google plans to step away from backlinks in the future, they remain the most critical ranking factor for your sites. Except for using black hat SEO tactics is already too dangerous; the connections have to come from several high authority websites equivalent to yours. Also, some Google patents claim that essential backlink metrics might also be freshness and traffic. What Does The 2020 Google Page Experience Update Mean To The Websites? By crawling and indexing numerous pieces of content on your website, search engines work. As a signal that allows them to interpret and properly index this material, the crawlers use internal connections. The word “internal links” applies to any hyperlink within your website, leading to an internal tab. I say that backlinks are the most critical ranking factor right now because it is tested and tried. Yes, I have seen hundreds of clients over the years whose SEO was boosted after providing a specific number of backlinks. Even if there are any more hidden reasons that backlinks are the #1 ranking factor, let them be, and let’s focus on creating more of these gold bricks. While you do, remember, the website’s domain authority and relevancy from where the backlink is coming from decides how powerful and effective the backlink will be for your website. Interested in more SEO Blogs? Read this – 5 Myths About SEO Marketing Digital Maxima can help increase your website’s Google ranking in a couple of months. Get in touch with SEO Specialists.

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First Digital Marketing Job – What Should My Focus Be?

Advices, Blog / Dr. Ali Jaffar Zia

A digital marketer’s role places a gigantic responsibility on the shoulders of the person who bears the title. His/her performance can make or break the company’s marketing campaigns and lead generation flow. But don’t let the weight of the words you just read crack you if it’s your first time playing the field; you need to take some calculated steps towards building your organization’s online presence starting from day one to ace your job. If this is your first digital marketing job, here’s what you should be focusing on. Design your digital marketing job strategy No matter what you do, your business strategy will always be your best friend. The same is true for your first digital marketing job. It would help if you always planned for what you want to reach and how you will get there. Align your business strategy with your personal strategy for more impact. Improvement at every step While in the context of strategy, you should also plan for improvement. Marketing technology evolves so fast that you should always be on your toes for possible techniques that will give you the edge over your competition. And because online marketing involves a market that covers the whole world, you will have to fight against competing marketers from every country. Evaluate and analyze all your google SEO or PPC campaigns. Run social media engagement reports weekly, collect data and then see where you need to improve. Self-care Last but not least, you should learn how to take care of yourself. Many people stop short of their first digital marketing job after the first month when they find themselves juggling deadlines and losing sleep. As a digital marketer, you should find your limits and learn how to take care of yourself to serve both yourself and your clients better. Remember, if you are healthier, you will be more predictive. If you still have any questions, connect with me, and I will be happy to help.

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