February 2021 - Ali Jaffar Zia

How To Find Inspiration for Your Blog Posts

If you’re feeling stuck, but you know a blog post for your website is in order, do not worry. There are many ideas out there you can use to stop writer’s block. Let us go ahead and explore how you can find inspiration for your blog posts. 5 Unique Ways to Find Inspiration for Your Blog Posts Many blog posts are answers to questions, and your comment section is a gold mine of questions and statements. Why not answer one or two in your next blog post? It is practically dropped into your lap. Google Console The Google console is a digital tool that explains how the user is interacting with your website, what he is searching for, and for what keywords you are ranking for and may rank for. Google Search Console can give you some insight into keywords and subjects you have written before. If you see a few ideas, you can combine, that is your cue to start brainstorming. What About Research Keywords? Related to this is to research keywords. One of them might catch your eye, and you can start planning for your next blog post. You might even find more so you can plan! Events If the niche you write about has an event close by, or you can afford to travel there, go for it! Events are always the place for new experiences so that you can find some inspiration there. To interact with attendees! Clear Your Head Sometimes, the next big idea will only pop up when you are away from your home office or computer. Go for a walk, punch a bag, or make a big dinner. You never know what might happen. Start Writing! A writer’s block is mostly a psychological deadlock. You have to change the vibe sometimes and sometimes start writing, and it flowers itself. So last but not least, calm down and meditate with the pen. What do you think about these ways to find inspiration for your blog posts? There are many more, of course. However, we do believe these are the best ones to start with. You may be interested in this blog as well. Why is Digital Marketing Education So Critical from 2021 to 2025? Interactive Content Strategy for SEO in 2021

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Why backlinks are the #1 ranking factor in SEO?

SEO / Dr. Ali Jaffar Zia

The million-dollar question in the world of digital marketing is that “Why are backlinks the number #1 ranking factor in SEO”? Let’s try and answer it. The Google SEO algorithm is always searching for fresh rating variables, and so far, it has approximately found over two hundred factors that can influence your search rankings. But there might be hundreds more that Google currently uses and which are not public. Fortunately, they don’t have to work on them all. Most have little weight in SEO and are mostly used as tie-breakers rather than signals for rating. What is a ranking factor in SEO? The method of optimizing your website to place as high as possible in organic search engine rankings is search engine optimization (SEO). When discussing search, we use the word “organic” to refer to unpaid search results. This is distinct from ads (or PPC) pay-per-click, which is a technique that relies on attracting paying traffic. Algorithms that consider different features and metrics found relevant by Google; are calculated by both paid and organic rankings on Google, the ranking variables. What are Backlinks? While Google plans to step away from backlinks in the future, they remain the most critical ranking factor for your sites. Except for using black hat SEO tactics is already too dangerous; the connections have to come from several high authority websites equivalent to yours. Also, some Google patents claim that essential backlink metrics might also be freshness and traffic. What Does The 2020 Google Page Experience Update Mean To The Websites? By crawling and indexing numerous pieces of content on your website, search engines work. As a signal that allows them to interpret and properly index this material, the crawlers use internal connections. The word “internal links” applies to any hyperlink within your website, leading to an internal tab. I say that backlinks are the most critical ranking factor right now because it is tested and tried. Yes, I have seen hundreds of clients over the years whose SEO was boosted after providing a specific number of backlinks. Even if there are any more hidden reasons that backlinks are the #1 ranking factor, let them be, and let’s focus on creating more of these gold bricks. While you do, remember, the website’s domain authority and relevancy from where the backlink is coming from decides how powerful and effective the backlink will be for your website. Interested in more SEO Blogs? Read this – 5 Myths About SEO Marketing Digital Maxima can help increase your website’s Google ranking in a couple of months. Get in touch with SEO Specialists.

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First Digital Marketing Job – What Should My Focus Be?

Advices, Blog / Dr. Ali Jaffar Zia

A digital marketer’s role places a gigantic responsibility on the shoulders of the person who bears the title. His/her performance can make or break the company’s marketing campaigns and lead generation flow. But don’t let the weight of the words you just read crack you if it’s your first time playing the field; you need to take some calculated steps towards building your organization’s online presence starting from day one to ace your job. If this is your first digital marketing job, here’s what you should be focusing on. Design your digital marketing job strategy No matter what you do, your business strategy will always be your best friend. The same is true for your first digital marketing job. It would help if you always planned for what you want to reach and how you will get there. Align your business strategy with your personal strategy for more impact. Improvement at every step While in the context of strategy, you should also plan for improvement. Marketing technology evolves so fast that you should always be on your toes for possible techniques that will give you the edge over your competition. And because online marketing involves a market that covers the whole world, you will have to fight against competing marketers from every country. Evaluate and analyze all your google SEO or PPC campaigns. Run social media engagement reports weekly, collect data and then see where you need to improve. Self-care Last but not least, you should learn how to take care of yourself. Many people stop short of their first digital marketing job after the first month when they find themselves juggling deadlines and losing sleep. As a digital marketer, you should find your limits and learn how to take care of yourself to serve both yourself and your clients better. Remember, if you are healthier, you will be more predictive. If you still have any questions, connect with me, and I will be happy to help.

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5 Myths About SEO Marketing

SEO / Dr. Ali Jaffar Zia

SEO is a fantastic way to boost your presence and performance online, especially for eCommerce and other businesses. However, there are some fairly common myths about SEO marketing that refuse to die out. Today we will both examine them and debunk them. Myth one: Keywords do not matter anymore They still do. Even if Google Hummingbird changed searching, properly optimized content still ranks highly. Instead, search intent is what makes or breaks the SEO strategy. By knowing the intent, you can then optimize your content to provide answers to search questions. Myth two: Only top-level domains win This is not always true. Domains that end in .com and .net are very common, and that is why you see more of them. However, even websites with strange extensions can perform well. All they need is a good SEO strategy. Myth three: Guest-posting is useless If you think about it, this can not be true. Whether a blog post comes from the website owner or is written by a freelancer, good content is good content. It is poorly written content that Google penalizes. Google Panda will always punish poorly optimized articles. Myth four: Keyword stuffing delists website Not true. There might be a reason why a keyword appears so much, such as a research paper. What is more important is user experience, especially after Google announced new updates. Sprinkle your content with keywords appropriately, and you will be fine. Myth five: Everything has to be fresh This myth is easily debunked. Some websites cater to a narrow niche but still rank highly in search. While Google does like fresh content, this only affects news websites. Marketers do not have to worry. Avoiding the Most Common Myths about SEO Marketing Are you guilty of believing these myths about SEO marketing? Do not worry — now you know better, and you can avoid falling for them in the future. To help offset it, you can share what you learned with others. This can prevent the spread of misinformation so that everyone can benefit. You May Also Like To Read – Why is Digital Marketing Education So Critical from 2021 to 2025?

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