Linkedin

When people think about LinkedIn, they usually think of networking, lead generation, or personal branding. What most marketers still underestimate is LinkedIn’s power for off-page SEO. As we move into 2025, the platform has become one of the most impactful sources of authority signals, referral traffic, and trust-building assets that Google values. That’s why I want to explain why LinkedIn is a game changer for off-page SEO in 2025 and how businesses can harness it. “According to SimilarWeb, LinkedIn attracts more than 1.8 billion visits every month, making it one of the top 20 most visited websites worldwide.” Source: SimilarWeb For SEO professionals, this means LinkedIn isn’t just a social platform — it’s a high-authority domain that can significantly impact your search visibility. Understanding Off-Page SEO in 2025 Off-page SEO has always been about building authority and trust signals beyond your own site. In 2025, it goes far beyond backlinks — it now includes: Mentions and citations across trusted platforms Social signals from authoritative sites Brand authority through thought leadership Engagement metrics from user interactions LinkedIn ticks every one of these boxes, which is why it’s become an essential part of off-page SEO strategies. “Pro Tip: Off-page SEO accounts for more than 50% of Google’s ranking factors, and platforms like LinkedIn directly influence those signals.” Source: Search Engine Journal LinkedIn as a High-Authority Domain One of the biggest reasons LinkedIn matters is domain authority. LinkedIn consistently ranks in the top 10 globally for domain authority, which means any backlink from LinkedIn posts, profiles, or articles carries significant weight. Ways LinkedIn provides off-page SEO benefits: Backlinks from your LinkedIn profile and posts Authority transfer through LinkedIn’s trusted domain Indexing of LinkedIn content directly in Google search Platforms like Moz and Ahrefs consistently show LinkedIn’s domain authority above 95, proving its value for SEO strategies. Why LinkedIn Content Ranks in Google If you’ve ever Googled a professional’s name or company, chances are their LinkedIn profile showed up first. That’s because LinkedIn pages are optimized to rank quickly in SERPs. Publishing content on LinkedIn helps with: Indexing thought leadership articles in Google Ranking for branded searches Capturing long-tail queries in niche industries This makes LinkedIn a hybrid tool — both for off-page SEO authority and direct organic visibility. Leveraging LinkedIn Backlinks for SEO While most LinkedIn links are nofollow, they still provide significant value for off-page SEO. Why? Because Google recognizes them as trusted citations. Adding backlinks to your LinkedIn content achieves: Brand visibility across search and social Referral traffic from professional audiences Improved entity recognition in Google’s Knowledge Graph “Stat: Even nofollow backlinks from authority sites improve search rankings by diversifying your backlink profile.” Source: SEMrush That’s why smart marketers in 2025 treat LinkedIn as a must-have in their backlink strategy. Building Authority Through Thought Leadership Google increasingly evaluates authority based on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). LinkedIn is uniquely positioned to showcase all four. Publishing high-quality articles, engaging with comments, and sharing case studies positions you as an industry leader. For example, a digital marketing agency in Phoenix that shares client success stories on LinkedIn not only attracts leads but also generates SEO signals by being referenced, linked, and quoted externally. Engaging Communities for Social Signals Social signals may not be a direct ranking factor, but they influence how content is perceived and linked to. LinkedIn is built for professional engagement — likes, shares, and comments indicate credibility. Platforms like Hootsuite and Buffer can be used to schedule LinkedIn content consistently, ensuring your off-page signals are steady and reliable. “Pro Tip: Posts that receive 100+ engagements on LinkedIn are 4x more likely to be cited in industry blogs.” Source: HubSpot LinkedIn Groups as SEO Assets Many underestimate the power of LinkedIn Groups. Joining and contributing to niche groups in 2025 boosts your authority, generates referral traffic, and drives natural mentions across the web. For example, health experts in Phoenix contributing to local LinkedIn groups are likely to be cited by other healthcare blogs, creating natural backlinks. LinkedIn Ads and SEO Synergy Running ads on LinkedIn may not directly influence SEO rankings, but they amplify visibility. When your ad-driven content gets shared and linked organically, it contributes to off-page SEO. This synergy is especially powerful in competitive industries like SaaS, healthcare, and finance. Tools like LinkedIn Campaign Manager allow you to test different content formats — sponsored posts, lead-gen forms, or event promotions — to build wider reach. Case Study: Startup Authority Building with LinkedIn A San Francisco SaaS startup used LinkedIn as its core off-page SEO channel. The founders published weekly LinkedIn articles optimized for their industry keywords. They also added backlinks to their main site in every article. Within six months: 20% of their organic backlinks came from blogs citing their LinkedIn posts Their LinkedIn content ranked for 15+ industry long-tail keywords in Google Branded searches for their company increased by 40% This demonstrates why LinkedIn is a game changer for off-page SEO in 2025. Common Mistakes to Avoid Only using LinkedIn for networking, not SEO Ignoring backlinks in profiles and articles Posting irregularly, leading to weak authority signals Over-promoting without adding value Neglecting analytics to track performance Best Practices for LinkedIn SEO in 2025 Publish weekly thought leadership articles Add backlinks naturally within LinkedIn posts Engage consistently with comments and groups Use LinkedIn analytics to refine content Promote content through LinkedIn ads for reach Track referral traffic via Google Analytics “Stat: LinkedIn drives 46% of all social traffic to B2B websites, far more than any other platform.” Source: LinkedIn Marketing Solutions Final Thoughts LinkedIn is no longer just a career platform — it’s a high-authority ecosystem that shapes how Google perceives brands online. By leveraging LinkedIn content, backlinks, groups, and ads, you can supercharge your off-page SEO strategy. That’s exactly why LinkedIn is a game changer for off-page SEO in 2025: it builds authority, creates referral traffic, and strengthens brand visibility in search engines. If you’re ready to integrate LinkedIn into your broader SEO efforts, check out our

When it comes to professional networking, no platform offers the scale and precision of LinkedIn. But while many businesses use LinkedIn for broad outreach, few harness its potential for local B2B growth in Chicago. The truth is, LinkedIn can be one of the most effective channels for local lead generation, relationship building, and brand positioning — if you know how to leverage it for your specific market. Over the years, I’ve built strategies that help businesses in Chicago stand out in competitive B2B niches such as manufacturing, IT services, logistics, healthcare, and consulting. In this blog, I’ll break down exactly how to use LinkedIn for local B2B growth in Chicago with a repeatable, structured approach. “According to LinkedIn, 80% of B2B leads generated online come from their platform, making it the most effective channel for B2B marketers.” Source: LinkedIn Marketing Solutions Why LinkedIn is a Game-Changer for Chicago B2B Businesses Chicago is a hub for diverse industries — from finance and law to logistics and technology. Unlike global campaigns, local B2B marketing in Chicago requires precise targeting and tailored messaging. LinkedIn provides: Advanced location filters for targeting decision-makers in Chicago Access to industry-specific groups and communities A professional context where buyers are actively seeking solutions Tools for both organic and paid outreach “Pro Tip: LinkedIn members are twice as likely as other platform users to have purchasing power in their organizations.” Source: Sprout Social By focusing on Chicago-specific networks and strategies, businesses can cut through the noise and reach local buyers more effectively. Step 1: Optimize Profiles for Chicago Visibility Your LinkedIn presence begins with your company page and employee profiles. These act as your digital storefronts. Headline Optimization: Use localized keywords, e.g., “IT Consulting Services for Chicago Businesses.” About Section: Highlight your Chicago presence and industry expertise. Banner and Visuals: Incorporate Chicago skyline imagery or local branding cues. Location Tags: Ensure your company profile is linked to a Chicago office or service area. “Stat: Profiles with professional photos and complete details receive up to 21x more profile views.” Source: LinkedIn Business Step 2: Build a Local Chicago Network Connections are the fuel for LinkedIn’s algorithm. To grow locally: Use advanced search filters to find professionals in Chicago by industry, job title, and company size. Connect with local industry groups like “Chicago B2B Network” or “Illinois Business Leaders.” Attend Chicago-based networking events and follow up with attendees on LinkedIn. Tools like Dux-Soup and LinkedHelper can automate connection requests while keeping outreach personalized. Step 3: Create Locally Relevant Content Chicago professionals are more likely to engage with content that reflects their environment. Effective approaches include: Local Thought Leadership: Post about how Chicago-specific regulations, industries, or trends affect your niche. Case Studies: Showcase results from Chicago-based clients. Video Content: Share clips featuring your team working in Chicago offices or attending local events. Event Coverage: Post insights during conferences like the Chicago Business Expo or local industry summits. “Stat: Content on LinkedIn designed to educate rather than promote receives 2x more engagement.” Source: HubSpot Step 4: Leverage LinkedIn Groups LinkedIn Groups remain underrated but highly effective for local B2B growth in Chicago. Examples include: Chicago Small Business Network Illinois Technology Association Chicago Finance and Accounting Professionals Participating actively — posting insights, answering questions, and sharing resources — positions your brand as a trusted local authority. Step 5: Use LinkedIn Ads with Geo-Targeting Paid advertising on LinkedIn allows hyper-local targeting. Options include: Sponsored Content: Promote Chicago-focused case studies or event announcements. Message Ads: Send personalized invitations to Chicago executives for webinars or consultations. Dynamic Ads: Highlight your services to specific Chicago industries like logistics or healthcare. Platforms like LinkedIn Campaign Manager let you filter by city, industry, and job role. “Pro Tip: LinkedIn Ads deliver conversion rates 3x higher than other major ad platforms for B2B campaigns.” Source: WordStream Step 6: Track Micro-Conversions Not every lead will fill out a form immediately. Tracking micro-conversions allows you to measure progress: Profile visits Connection acceptances Message replies Content engagement Tools like Shield Analytics provide detailed analytics for tracking personal and company brand growth. Step 7: Integrate LinkedIn into a Larger Funnel LinkedIn works best when integrated with other local marketing tactics. For example: Use LinkedIn Ads to drive traffic to webinars hosted for Chicago businesses. Retarget LinkedIn visitors with Google Ads Remarketing campaigns. Sync LinkedIn leads directly into CRMs like HubSpot or Salesforce. This creates a seamless funnel from awareness to lead nurturing. Case Study: Chicago Manufacturing Firm A mid-sized manufacturing company in Chicago used LinkedIn to target procurement managers within 50 miles of their facility. By sharing Chicago-specific case studies, running geo-targeted ads, and networking in local industry groups, they generated 187 qualified leads in six months. Of these, 23 converted into contracts worth over $2 million in revenue. This showcases the ROI of a well-structured LinkedIn local B2B strategy. Common Mistakes to Avoid Generic Content: Failing to localize posts for Chicago audiences. Over-Automation: Using bots without personalization can damage your brand. Ignoring Analytics: Without tracking, you won’t know what’s working. One-Off Campaigns: Consistency is critical for sustained growth. “Stat: B2B companies that consistently nurture leads on LinkedIn generate 50% more sales-ready leads.” Source: Demand Gen Report Best Practices for Local B2B Growth on LinkedIn Optimize every profile with Chicago references. Build connections through targeted outreach. Post consistently with local insights and case studies. Engage actively in Chicago-specific groups. Run geo-targeted LinkedIn Ads to maximize ROI. Track analytics and refine strategy quarterly. Final Thoughts In a business hub as competitive as Chicago, LinkedIn provides a clear edge for B2B growth. By combining optimized profiles, localized content, active networking, and targeted ads, businesses can dominate their niches and consistently generate qualified leads. The secret lies in staying consistent and tailoring strategies for the unique needs of Chicago professionals. If you’re serious about mastering LinkedIn for local B2B growth in Chicago, start by auditing your current profile and aligning it with these best practices. If you want us to design and manage a LinkedIn strategy that

In today’s digital-first economy, professionals are no longer judged solely by their résumés. Instead, they’re evaluated by their digital footprint, especially on LinkedIn. That’s why understanding how to build a strong personal brand on LinkedIn is no longer optional; it’s essential. LinkedIn has transformed from a static online CV into a powerful networking and content distribution platform. Done right, it can position you as an industry authority, attract career opportunities, and generate high-quality leads for your business. Over the years, I’ve developed a structured SOP to ensure my clients consistently build and maintain their LinkedIn brand. In this blog, I’ll walk you through that process in detail. “According to LinkedIn’s own data, professionals with strong personal brands are 40 times more likely to receive opportunities such as job offers, speaking engagements, and partnerships.” Source: LinkedIn Step 1: Optimize Your Profile for Visibility Your LinkedIn profile is the foundation of your brand. Without a strong profile, even the best content strategy will fall flat. Start with these essentials: Headline Optimization: Use keywords that your target audience searches for. Instead of just “Marketing Manager,” try “Digital Marketing Specialist | SEO & Content Strategy Expert.” Profile Photo: A professional headshot increases profile views by 14x according to LinkedIn Business. Banner Image: Customize your banner to reflect your industry, brand colors, or achievements. About Section: This is your elevator pitch. Write it in first person, highlight your expertise, and make it keyword-rich with terms like “SEO strategy,” “social media growth,” or “content marketing.” “Pro Tip: Profiles with complete details are 21 times more likely to receive profile views and 36 times more likely to receive messages.” Source: LinkedIn Step 2: Define Your Personal Brand Messaging Before posting content, you need clarity on what your brand represents. Ask yourself: What expertise do I want to be known for? Who is my target audience on LinkedIn (recruiters, clients, peers)? What is my unique value proposition? By answering these, you create consistency across your profile, content, and engagement. Branding is not just about who you are, but how others perceive you. Tools like Brandwatch or SEMrush can help analyze sentiment and keywords around your name or niche. Step 3: Create Content that Builds Authority Content is where your personal brand truly comes alive. Consistency matters just as much as quality. My SOP for content includes: Weekly Long-Form Posts: Share insights, strategies, or case studies that demonstrate expertise. Video Updates: According to Wyzowl, 86% of businesses use video as a marketing tool, and video content gets 5x more engagement on LinkedIn than text posts. Document Posts: Upload PDFs with tips, frameworks, or checklists for better shareability. LinkedIn Articles: Publish in-depth thought leadership pieces once or twice a month. “Stat: Consistent posting on LinkedIn results in a 2x increase in connection requests and inbound opportunities.” Source: HubSpot The goal is to balance educational, inspirational, and promotional content so your audience sees you as valuable, not self-serving. Step 4: Leverage Engagement and Networking LinkedIn is a networking platform first and foremost. Posting content is not enough—you need to engage meaningfully. Comment on Industry Posts: Leave thoughtful comments on posts by influencers in your space. Engage with Your Network: Congratulate others on promotions, new jobs, or milestones. Join LinkedIn Groups: Groups allow you to connect with professionals in your niche. Platforms like Meetup can supplement this strategy by helping you discover relevant online communities. Direct Messaging: Personalized outreach can build strong one-on-one connections. “Pro Tip: Engaging with 10–15 posts daily can increase your profile visibility by up to 80% within a month.” Source: Social Media Examiner Step 5: Use Analytics to Refine Strategy Tracking results is essential in my SOP for building a strong personal brand on LinkedIn. The built-in LinkedIn Analytics dashboard provides metrics like profile views, post impressions, and engagement rates. However, I also integrate third-party tools like Shield Analytics for deeper insights. Metrics to monitor include: Post reach and engagement rate Connection growth Inbound leads and messages Content type performance (text, video, document posts) “Stat: Data-driven personal branding strategies generate 60% higher engagement compared to non-measured approaches.” Source: Forbes By analyzing trends, you can double down on what works and cut what doesn’t. Step 6: Showcase Credibility with Recommendations and Endorsements Social proof plays a critical role in how to build a strong personal brand on LinkedIn. Encourage clients, colleagues, and managers to leave detailed recommendations. Endorsements for specific skills add credibility to your expertise. Remember, prospects trust peer validation more than self-promotion. Tools like Podium and Trustpilot show how reviews influence buying behavior; the same applies to LinkedIn recommendations. Step 7: Consistency and Long-Term Branding Building a personal brand isn’t an overnight process. It requires ongoing effort. Schedule weekly time for posting, daily time for engagement, and monthly reviews of your analytics. Platforms like Buffer or Hootsuite can help schedule posts, but authenticity should never be automated. “Pro Tip: Professionals who post at least once per week on LinkedIn are 10x more likely to be contacted for new opportunities.” Source: LinkedIn Final Thoughts If there’s one thing I’ve learned, it’s that how to build a strong personal brand on LinkedIn comes down to consistency, authenticity, and clarity. It’s not about showing off but about positioning yourself as a valuable resource in your field. By optimizing your profile, producing consistent content, networking strategically, and analyzing results, you’ll build a brand that opens doors and sustains opportunities for years to come. If you’re ready to elevate your LinkedIn presence with a step-by-step approach, explore our Personal Branding Services. Frequently Asked Questions (FAQs) 1. How long does it take to build a strong personal brand on LinkedIn? Typically 3–6 months of consistent effort, though results vary depending on content quality and engagement levels. 2. Should I post daily on LinkedIn? Posting daily isn’t necessary, but 2–4 times per week ensures consistency without overwhelming your audience. 3. What type of content works best on LinkedIn? Educational posts, case studies, videos, and document carousels tend to perform best in terms of

Early in my career, I thought good content would naturally get shared. But I quickly learned that no matter how insightful or well-designed a post is, if you don’t understand the psychology of content reshares, your engagement will plateau. People don’t just share content because it’s great — they share it because it makes them feel a certain way, reflect their identity, or build their social currency. Over the years, I’ve experimented with everything from subtle CTAs to direct ask strategies, and what I discovered is simple: people will reshare your content, but only when you speak to the right psychological trigger. This blog breaks down exactly how to get more reshares using psychological principles — not manipulation — and how to embed those triggers into your content strategy. “According to The New York Times Customer Insight Group, the top reason people share content is to bring valuable and entertaining content to others.” Source: NYT Insights Study Let’s break down the principles and strategies I’ve used to drive real reshares — intentionally and consistently. Why Reshares Matter in Your Content Strategy Content reshares are more than vanity metrics. When someone reshares your content, you’re not just increasing reach — you’re earning trust. It’s a referral, a social proof, and an amplification tool all in one. Here’s what happens when your content gets reshared: Expanded visibility beyond your direct followers Algorithmic boosts on platforms like Instagram, LinkedIn, or Facebook Increased trust and perceived authority Backlink opportunities and mentions “Pro Tip: Reshared content performs 2x better in terms of engagement than non-reshared posts.” Source: BuzzSumo The Psychology of Content Reshares: What Actually Drives People You can’t force people to share — but you can make them want to. Over time, I’ve learned to tap into these core psychological drivers when asking for reshares: 1. Identity Expression People share content that reflects how they see themselves or want to be perceived — smart, funny, insightful, helpful. If your post aligns with their personal brand, it becomes share-worthy. 2. Social Currency Sharing useful or exclusive information makes people feel “in the know.” They gain credibility by associating with insightful or timely content. 3. Emotional Resonance Content that evokes strong emotions — surprise, joy, anger, inspiration — is far more likely to be shared. This doesn’t mean clickbait, it means emotional storytelling. 4. Community Building Posts that make someone feel part of a tribe or niche community naturally get shared among peers and groups. 5. Practical Value How-to’s, checklists, cheat sheets — anything that makes someone look helpful or resourceful to others boosts share likelihood. “Pro Tip: Ask yourself: Would someone feel proud or smart sharing this content? If yes, you’ve hit the right trigger.” How I Strategically Ask for Reshares (Without Feeling Spammy) Over the years, I’ve refined the way I ask for reshares. Here’s what works in my experience — and what doesn’t. ✅ What Works: “If this helped you, share it with someone who needs it.” “Tag a teammate who’d benefit from this.” “Know someone struggling with this? Pass this along.” “Reshare this if you agree.” ❌ What Doesn’t Work: “Please reshare!!!” (Too desperate) “Go viral now” (Feels forced) “Like and share for the algorithm” (Fatigue-triggering language) The most effective asks are soft, embedded in value, and built on the principle that people want to help others. Content Formats That Naturally Encourage Reshares Not all content is created equal when it comes to reshare potential. Here’s what I’ve found works best: Carousels with tips or frameworks Infographics that summarize complex ideas Quote graphics that inspire or provoke thought Mini case studies with unexpected results Checklists people want to save or share Opinion posts that echo popular sentiment I create these using Canva, Visme, and Typefully for thread planning. “Pro Tip: Saveable content gets reshared more — design posts that double as resources.” Tools That Help Track and Boost Reshare Rates Tracking resharing behavior helps me refine strategy. I use: BuzzSumo to analyze content shares across social LinkedIn Analytics to monitor post reshares Not Just Analytics for Instagram performance Hypefury for Twitter auto-retweets and reposts These tools help me see what kind of language, structure, and format gets reshared most — so I can reverse-engineer it. Final Thoughts When it comes to increasing shares, the key isn’t just in what you say — it’s in how you make people feel. Understanding the psychology of content reshares allows you to create content that people want to be associated with. That’s the kind of content that travels. “Pro Tip: People share content that reflects their identity, not yours. Craft your message with them in mind — not you.” Want access to my full content reshare framework, including post templates and CTA variations that drive organic amplification? Check out my Reshare Strategy Playbook for copy-and-paste frameworks that convert. Frequently Asked Questions (FAQs) 1. Why do people reshare content on social media? People reshare content that reflects their identity, adds value to their network, or triggers emotional or social reactions like pride, empathy, or usefulness. 2. How do I ask for reshares without sounding needy? Use soft language like “Share with someone who needs this” or “Tag a friend” instead of begging. Focus on helping others rather than promoting yourself. 3. What types of content get reshared most? Infographics, checklists, mini-guides, thought-provoking quotes, and carousels tend to get reshared more than plain text or sales content. 4. Does using emotional triggers really increase reshares? Yes. Content that triggers emotion and surprise, anger, happiness, or nostalgia — significantly increases engagement and sharing behavior. 5. What tools can I use to track social media reshares? Use BuzzSumo, Hypefury, Not Just Analytics, or native analytics from LinkedIn, Twitter, and Instagram to monitor sharing metrics. 6. Should I ask for reshares on every post? No. Use reshare CTAs selectively on high-value posts. Constant asking can create fatigue and reduce effectiveness over time. Also Read: Scaling a PPC Campaign Without Wasting Budget SEO for E-commerce: How to Rank Higher and Drive

Link building remains a crucial pillar of off-page SEO, but doing it manually at scale can quickly become unsustainable. That’s where a scalable link outreach strategy comes into play — helping brands generate high-quality backlinks without burning through resources or sacrificing personalization. In this blog, we’ll walk through the steps to building a scalable, results-driven outreach system that you can replicate, refine, and expand over time. Pro Tip The key to scalability in outreach isn’t automation alone — it’s about repeatable systems powered by personalization and data. Why a Scalable Outreach Strategy Matters Manual link building often hits a bottleneck. You can only send so many emails and build so many relationships on your own. But a scalable link outreach strategy allows you to: Reach more domains efficiently Maintain consistent messaging Avoid burnout while improving results Measure and optimize at each stage When executed right, scalable outreach doesn’t just earn you links — it earns trust, boosts authority, and compounds your content’s visibility over time. Step 1: Define Your Linkable Assets Before any outreach begins, you need something worth linking to. This could be: A data-backed blog post A research piece or case study An infographic or tool A controversial or trending opinion These are known as linkable assets — content so valuable, educational, or unique that others want to reference it. A good example is this study by Ahrefs which breaks down how links influence rankings — it naturally attracts citations and backlinks. Step 2: Build Target Lists by Relevance You can’t scale if your outreach list is messy. Use tools like Ahrefs, BuzzSumo, or Hunter.io to extract websites and authors who: Have previously linked to similar content Regularly publish in your niche Accept guest posts or expert quotes Create segmented lists based on industry, authority, and relationship stage so your messaging stays relevant. Step 3: Automate Data Collection — Not Personalization A major mistake in outreach is sending robotic emails. You can automate parts of the process — like scraping emails, formatting templates, or tracking opens — but never sacrifice personalization. Use tools like: Pitchbox – for outreach automation Mailshake – for scalable cold email campaigns Snov.io – for verifying and enriching contact data Each email should mention something personal — the recipient’s blog, podcast, or recent post — so they know it’s not spam. Step 4: Use the ‘Contribution Ask’ Strategy Here’s a proven strategy that scales well: invite influencers or experts to contribute a quote to your blog. Steps: Find authors or subject matter experts on LinkedIn, Twitter, or Facebook. Send a short DM or email like: “We’re creating a guide on [Topic] and would love to include your insights. Would you be open to contributing a 2-3 line quote?” After they contribute, ask them to share it and link back from their website or resource hub. This tactic builds links while also establishing thought-leader relationships — a powerful off-page SEO advantage. Step 5: Track and Optimize Your Outreach Funnel You should treat outreach like a sales funnel. Here’s a basic structure: Emails Sent Open Rate Reply Rate Positive Response Rate Link Placement Rate Use Google Sheets or CRM tools like NinjaOutreach or Respona to keep tabs on performance. If you’re seeing low open rates, change your subject line. Low replies? Tweak your ask. It’s a process of continuous refinement. Step 6: Don’t Overlook Follow-ups According to Backlinko, most responses come from follow-up emails, not the first outreach. Send 2–3 polite reminders spaced over a few days. For example: “Hey [Name], just checking if you had a chance to see my last message about contributing to our blog post. Would love to include your thoughts!” Follow-ups are where scale pays off — you’re not just sending more emails, you’re squeezing more value from every lead. Step 7: Scale with a Repeatable Workflow Now that your process is in place, document everything. Create an internal SOP (Standard Operating Procedure) that covers: Prospecting criteria Email scripts Tools setup Follow-up rules Metrics tracking Train junior team members to run the system. This is how agencies and brands scale link building from 10 links a month to 100+ — by making the system the asset. Final Thoughts A scalable link outreach strategy blends systems thinking with human connection. By focusing on quality over spam, personalization over automation, and relationship-building over transactions, you’ll earn better backlinks that boost your long-term SEO. Remember, backlinks are about credibility. They don’t just pass PageRank — they signal trust to users and algorithms alike. Pro Tip Scalable outreach is not about sending 1,000 emails — it’s about sending 100 that actually matter. Also Read: What Happens During the First 6 Months of SEO? Page Speed Optimization: How It Affects Long-Term SEO Google GA4: A Complete Guide for Digital Marketers in 2025 10 Core Web Vitals and Their Impact on SEO Social Captions That Increase Engagement by 3X  

In the ever-evolving world of SEO and digital PR, backlinks remain a critical component of driving authority and organic traffic. But in crowded spaces, acquiring high-quality backlinks requires more than just submitting guest posts or creating linkable assets. One strategy I’ve recently started using — and I highly recommend — is collaborating directly with LinkedIn experts for article contributions. And no, I don’t mean sending spammy DMs. I’m talking about genuine, strategic collaboration. Let me walk you through exactly how I do this. Why LinkedIn Is the Ideal Platform for Outreach Over the years, I’ve used Facebook Groups, Twitter (now X), and cold email campaigns for outreach — but nothing has matched the precision and authority of LinkedIn. It’s a professional space where thought leaders already expect discussions around collaboration, content, and strategy. More importantly, you’re speaking directly to the people who have the power to say “yes” — and who have audiences and domains that matter. That’s what makes LinkedIn experts for article contributions such a strategic goldmine. Unlike mass email lists or outreach databases, LinkedIn allows me to see: The kind of content someone usually shares Their niche and target audience Who they engage with Whether they’ve previously collaborated on articles or thought pieces That level of transparency makes targeting easier and more meaningful. Step 1: Curating the Right List of Experts The first thing I do is build a list of potential contributors on LinkedIn using advanced search filters. If I’m writing about technical SEO, I’ll search terms like “Technical SEO Consultant,” “Search Engine Strategist,” or even “SaaS SEO Expert.” I also use LinkedIn Sales Navigator, which offers robust filters and connection insights. By narrowing down contributors based on location, title, or industry, I ensure I’m only connecting with people who will actually bring value to the piece — and whose networks will amplify its reach. Step 2: Crafting the Perfect Initial Message This is where most people go wrong. Never send a generic “Can I get a backlink?” message. Instead, I structure my message like this: Genuine interest: I reference one of their recent posts or achievements. Clear collaboration: I let them know I’m working on a piece and would love their perspective. What’s in it for them: I explain how the content will be promoted and how their name, quote, or idea will be featured. Here’s an example message I used recently: “Hey [Name], I loved your take on E-E-A-T in your recent post. I’m currently writing a long-form piece on the future of search ranking signals, and I’d love to include your expert thoughts on how authority is evolving. Would you be open to contributing a quick insight I can quote and link to?” I make it about them, not me. Step 3: Make Contribution Easy Once they show interest, I don’t ask them to write a 600-word essay. I simply offer two paths: A single-sentence quote via message or email A short Loom recording (if they prefer speaking) I’ve found that about 60–70% of experts will respond when it’s simple. And by letting them express opinions instead of writing from scratch, I get more organic, passionate insights. Tools like Notion or Google Docs help me collect and organize these inputs seamlessly, especially when working on articles with multiple voices. Step 4: Publishing and Making It Count Once the article is live, I always notify the contributors with a direct message — including the live link, and an image preview if available. Then, I politely ask: “Would you be open to resharing this or even referencing it in your content if you find it relevant?” When I position it like that — as a soft ask — the response is overwhelmingly positive. This drives engagement, backlinks, and even builds stronger relationships for future content. Pro Tip: Before publishing the article, structure the contributor quotes using “pull quote” formatting and add schema markup for “Article” and “Author” entities using Schema.org. This helps the piece rank better and appear more authoritative in rich search results. The SEO Payoff Let’s talk results. When LinkedIn experts for article contributions are part of my strategy, I’ve seen: 40% higher engagement on LinkedIn posts that mention contributors Up to 3–5 quality backlinks per article (sometimes from contributors’ own blogs) Deeper referral traffic and longer average session durations That’s a serious SEO win. And best of all, it doesn’t rely on paid placements or shady tactics. It’s real collaboration. A Note on Long-Term Impact Beyond links, these collaborations enhance your brand authority and create a ripple effect. When experts feel valued and included, they’re more likely to remember you the next time they’re creating content. Some of my best backlinks today are from people I collaborated with a year ago — who later invited me to guest on podcasts, contribute to roundups, or co-author guides. That’s why this isn’t just a backlink strategy. It’s a visibility and influence strategy. Conclusion: The Future of SEO Is Collaborative Gone are the days of blasting outreach emails and hoping for links. What I’ve learned is this: when you treat LinkedIn experts for article contributions as real humans — not metrics — they respond with real value. This strategy has become a core part of how I build authority-rich content today. It’s scalable, ethical, and builds meaningful relationships that go far beyond SEO. If you’re serious about off-page SEO that actually moves the needle, start engaging with the right people, in the right way — and watch your content grow. 👉 Also read: The Power of Internal Linking: How to Boost Your SEO Understanding Schema Markup Errors: Guide to fix them How to Use Chatbots and AI in Your Digital Marketing Strategy How to Use LinkedIn for High-Quality Backlinks

As someone deeply involved in SEO and digital strategy, I’ve explored countless backlink techniques, but one platform I’ve found surprisingly underutilized for quality link-building is LinkedIn. Today, I want to walk you through how I use LinkedIn for high-quality backlinks, not by spamming people or sharing random posts—but through meaningful connections, expert outreach, and strategic collaborations that lead to long-term authority. Backlinks still remain one of the strongest signals in Google’s ranking algorithm. But getting the right backlinks—those from reputable, relevant, and authoritative domains—is where most SEO campaigns hit a wall. That’s where LinkedIn has opened new doors for me. Why LinkedIn for Link Building? Let me clarify—LinkedIn isn’t just a job search site. It’s a B2B powerhouse with over 1 billion users globally and nearly 65 million decision-makers. And unlike other platforms, the conversations here are inherently professional, giving us a unique opportunity to build trust and create collaborations that translate into backlinks. I’ve used LinkedIn for high-quality backlinks by building relationships with content marketers, SEOs, startup founders, and niche experts. These relationships eventually led to guest post opportunities, interview requests, and collaborative blog articles—all with backlinks pointing to my own or my client’s content.   Step-by-Step: How I Do It   1. Identify the Right Experts and Content Creators Start by searching for individuals who actively write blogs, run newsletters, or manage content-heavy websites. I use filters like “Content Strategist,” “SEO Manager,” and “Digital Marketing Lead.” Once I find them, I don’t immediately pitch. I engage. React to their posts, drop valuable comments, and sometimes even reference their work in my own blogs. This builds awareness. Over time, they start noticing me—not as a link-builder, but as someone who brings value. I use LinkedIn Sales Navigator for better filtering when I want to get granular with my search criteria. 2. Reach Out with a Collaboration Proposal Once a rapport is built, I send a short message. Here’s my format: “Hey [Name], I’m writing a piece on [Topic] for my site and wanted to include insights from experts in the field. Would love to feature a short quote from you. Happy to link back to your blog or LinkedIn profile.” This works far better than a cold pitch for backlinks. It’s an ego-boosting opportunity for them and a high-authority link for me. Most people say yes. 3. Publish the Article and Ask Them to Reshare After including their quote and linking back to them, I tag them when I publish the article and send a follow-up message like: “Just published the article. Really appreciate your contribution! Here’s the link. If you’d like to reshare or even reference it in your next piece, feel free!” Many times, they do. They mention it in their blog, share it in their newsletter. They repost it on their website. That’s when the backlink opportunities multiply. 💡 Pro Tip: Always make sure your blog content is strong enough to be worth linking to. Thin or self-promotional content kills the chances of someone resharing or linking. 4. Syndicate and Multiply Visibility I don’t stop at one backlink. I repurpose the content into a LinkedIn article, a slide deck (on SlideShare), or a short video snippet. This extends visibility and drives more traffic to the blog—boosting its chances of naturally earning backlinks. Sometimes, I also share the content in relevant LinkedIn Groups—particularly SEO and marketing groups—to bring it in front of more professionals who can link back to it or invite me to contribute to their sites. 5. Keep the Relationship Going One backlink is good. But an ongoing relationship with content contributors can result in multiple backlinks over time. I maintain a Notion database of contacts I’ve collaborated with, what topics they write about, and when I last connected with them. When I publish a new relevant article, I tag them or quote them again. This keeps the relationship fresh and my content circulating within their networks. Tools I Use LinkedIn Sales Navigator: For precise prospecting. Hunter.io: To find email addresses of experts who are less active on LinkedIn. BuzzSumo: To discover trending content and active contributors in any niche. Grammarly: To keep my messages and outreach crisp and error-free. Notion: For organizing contacts and outreach history. Every one of these tools makes my outreach more intentional and trackable. Real Results from This Strategy Let me share a recent result. I reached out to a SaaS marketing consultant on LinkedIn and asked her for a quote on an article about content automation. She responded positively. I included her insights and published the piece. She ended up linking to the article in her upcoming Medium blog, and her team added it to their company newsletter. That gave me two backlinks—and a direct spike in referral traffic. Multiply this by 10 experts and you’ve got a solid backlink profile built purely through social engagement. Why This Works This works because it aligns with what Google wants: genuine, editorially placed backlinks from relevant, authoritative sites. No black hat tricks. No spammy outreach. Just human connection and collaborative content. And LinkedIn is the best social channel to make that happen. It’s not noisy like Twitter (now X), and it’s not overly casual like Facebook. The intent here is professional, making it a goldmine for SEO networking. Final Thoughts If you’ve been ignoring LinkedIn in your SEO strategy, now’s the time to revisit it. I’ve used LinkedIn for high-quality backlinks consistently by offering value first, collaborating with experts, and sharing strong content that others want to reference. It’s scalable, white-hat, and builds not just backlinks—but a brand presence that lasts. If you want to see how I structure this kind of outreach and build powerful backlinks using social media, read this case study on my off-page SEO strategy or check out my upcoming SEO playbook blog. Also Read: Writing for Different Platforms: Content Adaptation Strategy Guide Diagnosing and Fixing Mobile Usability Errors Understanding Schema Markup Errors: Guide to fix them The Power of Internal Linking: How to Boost Your

Learning LinkedIn growth hacks is essential to expanding your business. LinkedIn offers an excellent opportunity for companies and businesses to grow by 10x. The audience on LinkedIn is highly professional. You can generate business by reaching out to the relevant audience with a valuable offer. Below are the tactics that can help you grow your business on LinkedIn:   Targeted reach out   You can grow your business on LinkedIn by targeting a specific audience. The conversion rate is much less when you address a border audience. On LinkedIn, you can target crucial personnel in an organization. It helps you generate more worthy leads with the least hassle. LinkedIn enables you to target individuals based on their job roles. Suppose you want to connect with CEOs of small-sized companies. You can filter out your audience and strike a conversation.   Increase visibility on LinkedIn   One of the essential LinkedIn growth hacks to grab more business is to increase visibility on LinkedIn. Just like on any other social platform, you need to maintain an interaction with your audience. Try to engage your audience by posting relevant and informative content on your profile. If you don’t know how to generate fresh content each day, get an idea from your competition. Analyze their content and the engagement they receive. Produce similar content by making it unique and more valuable. It will help you get likes and comments.   Ways to improve engagement on LinkedIn   Photos and videos are an integral part of LinkedIn content. Visuals make your content more clickable. Plain text fails to grab your audience’s attention. You can use Canva or any other free website to craft a catchy image or video. Carousels are another effective way to make content more interactive on LinkedIn. Carousels make the content highly scannable. You can also use LinkedIn polls to get a response from your audience. People like to give their feedback. It makes them feel good. Engage your audience by asking questions or requesting feedback whenever you post something. You can also boost your presence on LinkedIn by making valuable comments on the content uploaded by your audience. It leads more people to your profile. You can join groups related to your business. It gives you direct access to your audience. Post your content in these groups and drive traffic. If you want to grow your business on LinkedIn, you need more than just connections. You need to have a deeper bond with your friends and followers on LinkedIn. So, invest time in nurturing these relationships.   Post quality content   To grow your business on LinkedIn, you need to access more individuals. The organic way to reach these people is to post quality content consistently. You need to deliver value to your audience. It increases the reach of your content on LinkedIn. LinkedIn is a competitive platform where thousands of businesses try to establish their footprint. If you post irrelevant content once in a while, the LinkedIn algorithm won’t promote you. Make use of LinkedIn insights to understand the performance of your content. It will help you know your audience and the content that generates a better response. You will also recognize the best time to upload content. Also, don’t be afraid to experiment with your content. Post content in different time slots to see the kind of response you get. You can also play with the style of writing.   Complete your profile   One of the indispensable LinkedIn growth hacks is to complete your profile. When a person lands on your profile, it must make an impression on him. You need to have a logo of your company as a profile image. Also, don’t leave the banner section empty. Use this space to highlight the product or services you sell. Showcase how can you add value to prospective buyers. The summary section is another essential part of your profile. Use it to introduce your business and values. Highlight the pain points of your audience and the solutions you provide. Also, underscore the unique selling point of your business that makes it distinct. If you want to get discovered by your audience, you need to use the right keywords in your profile description. Use these keywords in the title and summary section of your profile. If you don’t know which keywords are more relevant to your business, you can get an idea from your competitors. Hashtags are also essential for growth on LinkedIn. You can get more traffic by using trending tags in your profile and content. More traffic translates into more business opportunities.   Have a company page   Don’t promote your business through a personal profile. You need to have a company page to grow your business on LinkedIn. It portrays you as a brand. The company page makes it easier to attract business and hire new talent. Having a company page is also suitable for SEO. If you optimize the company page using niche-specific keywords, you can attract traffic from google. You also need to have a customized URL. It gives you a distinct identity and adds to your credibility. People can easily find you on Google.   Introduce your team   You can grow your business on LinkedIn by making things more transparent. Introduce your team members to your audience. Publish their comprehensive profiles on your company page. It adds a human element to your profile. It makes you look more trustworthy. Individuals will feel less reluctant to do business with you. Ask your employees to repost your content on their profiles. It will increase your content’s reach and back your claims of having a team of brilliant professionals.   Avoid hard selling   Hard selling won’t help your business grow on LinkedIn. It will repulse your audience if you always try to sell your product or service on LinkedIn. Your audience will not engage with your content. The best tactic is to sell without selling. You can do so by providing value through

Why should you have a LinkedIn company page? As a business organization, you need to have an active presence on LinkedIn. LinkedIn company page creation is essential for a company’s growth. Because it is an excellent platform to reach out to your audience and expand your business, it is more effective for lead generation than Facebook. What makes LinkedIn different from other platforms is its ability to connect companies with the top talent in their field. Companies no longer need to spend on advertising to hunt for the best talent. LinkedIn helps companies find the best candidates for their job posts and enables individuals to find the best job that matches their skill set.   How to create a LinkedIn company page? Creating a LinkedIn page for your company is a piece of cake. Below are the steps that you can follow to create a LinkedIn page for your organization: Click on the “work” icon located in the top right corner of the LinkedIn homepage Click on the “Create a company page” option Then select the option best defines your business. You can choose the option of small business or medium to large business, depending on the size of your organization. In the next step, input the details of your company or organization along with the page identity and profile details. Click on the “Create Page” button After creating the company page, click on “Start building your Page” and add relevant details to expand your page. How to get the most out of your company page? After LinkedIn company page creation, you need to optimize it to get the best results. You can follow the steps given below for the optimization of your company page: About Section The about section of your company page is vital as it is the first place of interaction for a visitor. If you have not optimized this section for your audience, it is implausible that you can push them any further down the funnel. You need to do three things to create an effective about section for your company page: Tell a Story People like stories. They may get bored with stats, but stories engage them. So, if you can tell a compelling story of your brand or company, you are likely to capitalize on the leads you generate through an effective presence on LinkedIn. Highlight the Benefits Tell your audience what benefits they will get if they use your services or purchase your product. You may not hook them by mentioning the features of your product. But you can engage them by highlighting the benefits they will get from doing business with you. Add a social proof If there is social proof of your credibility, it will add authenticity to your profile. It will make people less hesitant to do business with you. Your target audience will be reluctant if you have a brand new profile. But if you have customer testimonials on your page, it will add to your audience’s confidence and make decision-making easy. Add an employee list Adding an employee List on your company page will add credibility and make it easy for the top talent to trust the legitimacy of your existence. This way, you can recruit those who are the best in the business for your company. Upload content consistently After creating the page and putting all the relevant information there, you cannot leave it just like this. You need to keep your page updated with the latest content related to your industry. The content should not focus on selling services but on providing value to the reader. It will help you engage your audience and enhance your page’s organic reach. If you follow these steps in establishing your company’s presence on LinkedIn, you will soon see tremendous results for your organization.  

LinkedIn marketing strategy – it is not just for job seekers or recruiters. Businesses can and do benefit from LinkedIn marketing solutions. The platform empowers you to establish yourself in your industry and target your content and advertisements to those who would be most interested.  Creating a LinkedIn marketing strategy might seem confusing for those unfamiliar with the platform. The good news is anyone can learn how to use LinkedIn for business. LinkedIn business accounts make it easy to market your company by offering tools and a community ripe for exchange.      For LinkedIn marketing strategy consider the following: Know your audience  Asking yourself who you’d like to engage is an easy way to find the ideal audience for your campaign. Is your target audience segmented by geography, industry, authority level, or other factors? If your drive is like most, you’ll use a combination of filters to define the different groups you want to target with tailored content. Direct Sponsored Content allows you to run comparable advertisements for different audiences to help you rapidly find the most lucrative target demographic. As a result, marketers can evaluate success in real-time and adjust ads as needed. Like other LinkedIn ad kinds, you may target the correct audience with your Direct Sponsored Content campaign. If you already have personas that describe your target audience, you can use them to target them with Direct Sponsored Content campaigns. This is especially true if your persona includes work-related information, such as job titles, as this is the type of data you’ll use to target your audience with a LinkedIn campaign. Let’s Assume – One of my identities is an IT Director at a small business with fewer than 1,000 workers. Using the job title and company size filtering tools, I can easily find this persona. Marketers can now rapidly find the most engaging content for each profile by running many multivariate tests simultaneously without flooding the Company Page with changes. The audience targeting possibilities of LinkedIn is unrivaled, especially for B2B advertising. You’ll start by focusing on your location. Location targeting lets you focus your spending on the areas where your consumers are most likely to be, whether you pick a continent or a metro region. After that, you’ll choose the targeting choices that will help you identify your target audience professionally. Company  You may narrow down your audience by entering particular company names or specifying the size and industry of your business. If you want to target significant software companies, for example, you might select “Computer Software” and “Internet” as industries and “10,001+ workers” as firm size. Job Title You may narrow down your target audience by specifying particular job titles or describing the company’s job function and seniority. For example, you might use the job function “Information Technology” and the seniority “Director.” Talents You may target your audience based on their LinkedIn profile’s specified skills. If you’re looking for internet advertising, for example, you may put “PPC,” “Google AdWords,” and “Online Advertising” as talents.   Are You Know That: LinkedIn now has over 722+ million members. Optimizing your profile Having a better first impression and more helpful information for visitors to read are all benefits of optimizing your LinkedIn profile. We discuss how to improve your profile photo and create a captivating Professional Headline. We speak about how you may utilize your Professional Headline in other places. Focus on how to enhance your long narratives (summary and experience parts), as well as specific keyword and essential phrase suggestions. Focus on changing your title and company name and how to use LinkedIn Skills and Endorsements. The following points should be considered: Is this person useful? Credible. Interacting is beneficial. Grow your network strategically LinkedIn groups are an excellent way to increase your network. Join discussion groups centered on the themes that you believe are most likely to attract the target mentioned above audiences. You’ll be linked to all of the members right away, but you can go even farther by inviting standout people to your network and asking them to invite you. Participate in a few groups at a time. It takes time to get to know people, but the Group organizers make it easier by bringing together people who share your interests. Implement a content strategy Trying to connect with everyone causes the most stress and produces the worst outcomes. Once you’ve figured out who your ideal customer is, you can start connecting with them online. On LinkedIn, you may have several targets, such as a target market for selling your products and services, a target market for individuals with whom you wish to collaborate, and even a target market for learning from. Outbound messaging When was the last time you changed your profile information? Because your business goals are constantly changing, you should review your profile at least once a quarter for accuracy and development opportunities. Instead of using sentences in your profile summary, use keyword-rich bulleted points. Make it clear that you wish to connect! Include a link to your LinkedIn profile in your email signature and any other business directories where you’re listed. Some individuals choose to be “open networkers” so that they may receive various invitations from different people—I like to connect deliberately, but I do connect with people I have never met in person (after reading their profiles). Accepting invites should be done with caution, but this is a fantastic method to build your network. Referral scheme Notes and tags are a part of each of your contacts. Each new connection can be tagged with keywords. It helps you manage your relationships and allows you to send messages exclusively to individuals you’ve tagged. You may use the preset tags or add your own. Tags can assist you in remembering individuals and forming stronger relationships. Tags might include where you met them, the organization they belong to, or the target market. This assists you in remaining structured and TARGETING your market. Use a CRM It’s common for internet connections