Education Archives - Ali Jaffar Zia

Learn Digital, Digitally – A Word for Students

Leave a Comment / Blogging, Education / Dr. Ali Jaffar Zia

Learn Digital, Digitally – A Word for Students. Like many other digital marketers, I have no formal internet marketing training. However, we were just taught about different internet marketing channels during my MBA. Surprisingly, our schools never taught us how to configure Google Analytics or optimize specific demographics for Facebook ads. There was no training on performing social media engagement over particular platforms. Instagram Engagement Tips & Tricks in 2022 We never had any practical training on building such skills, yet interviewers ask questions while hiring digital marketers. I am a digital marketer, and I have interviewed hundreds of candidates, which is why I know by experience. I wonder why academic institutions do not lead us to practical stuff like how ‘Optimizely’ can help us keep pace with your customers’ constantly changing behaviors or read social media insights from the analytic page of the social website. Hundreds of practical tools like these are the tangible digital assets that make us competitive and help us find a job quicker than expected. Coming to the main agenda of this blog, always remind yourself that your college or school education is just a measure of how good you are at following instructions providing a given syllabus. You learn prescribed course material and are examed on different trick questions evaluated from that course. I always feel that listening to the teachers is very important during class. They might be saying something outside of the course outline and can create a massive difference for your grooming vision and career. Did you know what matters even more than your course content and mentor’s lectures? ‘SELF-RESEARCH’ Try doing your research and self-study on course-related topics when you do not feel academic pressure. Learn digitally, explore the internet and surprise your teachers with what you know of their subject. If Google is your best buddy, you don’t need a friend at any age. How to learn digitally? The one-word answer is GOOGLE, but that’s not enough. Google search has evolved into an art. Let’s say you are in high school and want to learn about ‘SEO.’ Your search terms need to be as follows: beginner training for SEO SEO training for beginners SEO for high schoolers best SEO guide for beginners If you type in SEO on Google, you will be bombarded with links from marketing agencies offering SEO marketing services. You can use the exact keywords on the Youtube search engine as well. Find SEO champians of this era like Neil Patel and Rand Fishkin and follow what they are up to with SEO on their social profiles and blog websites. Try finding ebooks from websites like Project Gutenberg: Free eBooks or Free-eBooks.net. Equip yourself with as much theory as possible. Once you are theoretically prepared, go for the tutorials you will easily find on Youtube. It’s all FREE EDUCATION and all DIGITAL. Learn digital, digitally. Digital is the way to go about it now. Even if you are in a digital-related field or a conventional agricultural niche, digital resources will take you a long way. Train yourself on learning your subject digitally. If you face any troubles in doing so, feel free to reach out.

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Why is Digital Marketing Education So Critical from 2021 to 2025?

Education, Marketing / Dr. Ali Jaffar Zia

Would it affect you if you were naive to the internet? The short answer is YES. Although you would still survive, that is not be considered a good ‘quality of life’. Thus digital marketing education is critical for your professional and personal success. Let’s talk more about it. Today, many businesses are turning to the Internet to sell their services and goods. As the majority of the world is stuck indoors due to COVID-19, it’s natural to conclude that online business is growing. Marketing teams must begin learning new skills, as digital marketing education can pave the way to successfully tapping into the online market. If you’re digitally proficient, you can work remotely on multiple projects. Why is Digital Marketing Education Important? A lot of old strategies that have been the standard for many years are becoming obsolete, especially when it comes to the lockdown. Stubbornly sticking to old ways will never end well as competitors are adopting new strategies and marketing techniques that outclass older methods. With the rise of eCommerce and online banking, almost everything is online. Visitors are most likely never going to interact with a human when buying something online. This is also because AI customer service technology is getting popular. Many businesses using AI that their customers were more satisfied. Does Data Analysis Matter? Another aspect of digital marketing gaining popularity today is data analysis. While it might not have been as important in the past, it will be important from now on. Data analysis allows the online business to adapt according to customer feedback as well as creating tailor-made responses to returning and new customers. Some industries are experiencing a boom in VR and AR technology integration. One example is the automotive industry, where potential customers can use VR to simulate driving a specific vehicle model. VR can also be a good way to tell stories that allow for more immersion than staring at a screen. By 2025, the VR market is likely to become a staple of digital marketing. The Future of Digital Marketing Education Digital marketing education will be very important from 2021 to 2025, as businesses start selling more online. By learning new technologies, businesses can sell more and perform better. These new technologies are game-changers for the next five years. Download ebooks related to digital marketing here.

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Karma, Kindness & Customer Management

Buisness, Education / Dr. Ali Jaffar Zia

What is Kindness means to you as a business professional? How kind do you want to be with your client or customer? Is there an ROI benchmark on the amount of sweetness you put in in the relationship with a customer? Would you be willing to offer a free service to get a lifetime word of mouth marketing from the customer? In the same way, would it be okay to clean a yard for your neighbor to make him friends for the rest of your life? The answers to all these questions depend on prioritizing your goals and what you consider ‘true success.’ It also has to do with what you feel of humanity, Karma, and business culture. They say to keep emotions and business separate, but how can passion exist without emotion? Tricky right? Let’s try and solve this riddle. I think that the role of Karma in business and customer management is more than we imagine. For example, If you have ever been to a trade show, you might see salespeople at booths offering free stuff to the visitors who stop by. Sometimes people don’t even stop by, but the salesperson tries his best to handover the free item to the person. Do you know why? These free items help the visitor remember the name of the booth they went to or walked by. It is a small example of showing Kindness in a business environment. A little act of Kindness like this makes a sweet memory for the visitor. That free item has a symbolic recall reference. It is partly an appreciation of having good faith in business practices. And believe it or not, the ROI for that little transaction per visitor is highly positive. I have seen Karma taken over business logic in my professional experience over the years. With businesses and their marketing getting digital, the ‘Karma-based sweetness’ transforms into a value-based digital user appearance. Did you know 90% of the digital ads right now are sales pitchy? In my opinion, this phenomenon is absolutely a ‘crime’ in the world of modern relationship marketing. Although digital advertising is one of the significant digital success ingredients, you don’t realize that you lose something at the other end of the rope. In simpler words, it is a trade-off deal. Do you know a Facebook Ad pops up after every four organic posts on your timeline? Isn’t it too much? Also, what makes you think that customers are desperate enough to still engage with your sales-pitched social media ads at such a high impression frequency? That is a little unkind and unfair to the user. The digital consumer is the most literate out of all. Digital marketing has evolved, and now the stakeholders are pretty mature. Extraordinary results are only possible if you stop selling and start educating your potential customers about your product/service. Follow the philosophy of being kind and generous when it comes to selling your services. Free & valuable content is the best form of Kindness you can give to your customers digitally. As a marketing agency owner, here is my vision, which I love to share with my clients. I tell them we sell a service, not potatoes. When we take you on board, we take care of you, and you become family, Period. It’s okay not to charge a client for minor development tasks, campaign changes, or anything that pops up at the client’s end unexpectedly and is out of the scope of the current contract. Our relationship with clients has been tremendous, and our retention rate of 99% due to the way we treat our clients. Try going the extra mile to ensure that the customer is taken care of, and he will sign you up for life. A smart customer knows that loyalty & Kindness is priceless. According to research by HubSpot, 85% of the B2B customers will never talk to a salesperson on call before they had done their thorough internet research. It is a high level of digital literacy we are living in this era. How to deal with such well-informed customers? The only way to win customer’s hearts is Kindness. It’s a win-win. Did you realize that If the customer does not buy your product/service even after your kind offer, you still earn the psychic edge over to your next customer for being at a higher moral ground, which is always a victory and creates job satisfaction? Your Kindness and benevolence to the customer will never make you feel low. It is a pride and expresses itself through your body language for the rest of your lives.

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