Digital Marketing

As someone who’s been in digital marketing for a while, I’ve learned that the biggest roadblocks aren’t always about mastering the latest tools or techniques—they’re often about dealing with our own fears. Fear has this sneaky way of making us doubt our abilities, convincing us that some tasks are just too hard to tackle. It’s […]

Creating pictures and visuals is very important for advertising, but it can sometimes require a lot of time and money. A study by Piktochart looked at 1,000 business experts and found that 55% of them use pictures and visuals to make their messages more clear to the people they want to reach. On the other

Pay-per-click (PPC) advertising is an integral part of digital marketing that helps businesses get to the people they want to talk to on the Internet in a way that doesn’t cost too much and can be measured. With new technology like computers that can learn by themselves and computers that act like they are smart

Neurodivergent Consumers (those whose brain functions are considered to be “standard”) see the world in ways that are different from neurotypical people. These distinctions apply to both the digital and physical worlds. As a result, a neurodivergent individual could find specific design formats, typefaces, screen layouts, navigational functionalities, colours, content, and images confusing. This often