Conversion Rate Optimization (CRO): How to Turn Clicks into Customers
I’ve worked with dozens of businesses who pour money into PPC ads, SEO, and social campaigns—only to wonder why the results don’t match the traffic. The truth? Traffic means nothing if it doesn’t convert. That’s where conversion rate optimization (CRO) comes in. It’s the difference between a site that attracts visitors and one that actually […]
The Future of Link Building: Quality vs. Quantity
Link building used to be a volume game. I remember the early SEO days when just blasting a site with hundreds of backlinks — no matter the source — could push it to Page 1 overnight. But fast forward to 2025, and that strategy is dead. The future of link building is no longer about […]
My Monthly PPC Audit Checklist
As someone who manages high-budget PPC campaigns regularly, I’ve learned that a consistent, structured approach to auditing is non-negotiable. I used to scramble when a campaign underperformed—looking at random metrics, toggling between dashboards, and relying too heavily on instinct. That changed when I created my monthly PPC audit checklist, which not only keeps campaigns sharp […]
What to Do When a PPC Campaign Gets Stuck
If you’ve ever run a paid ad campaign and watched it stall out — no clicks, no conversions, no movement — you know the frustration. I’ve been there more times than I can count. But instead of panicking or shutting things down, I’ve learned how to diagnose and fix a stuck PPC campaign strategy with […]
Fixing SEO Cannibalization with Content Consolidation
I’ve seen it countless times — websites with tons of content but struggling to rank consistently. When I dig in, I often find the same culprit: SEO cannibalization. It’s more common than most people realize, especially on sites that publish frequently. Today, I’ll walk you through how I go about fixing SEO cannibalization through one […]
Dealing With Sudden Drops in Organic Traffic?
There’s nothing quite as panic-inducing as logging into your analytics dashboard and seeing a sharp, unexplained dip. I’ve been there — more than once. And I can tell you, whether you’re managing a personal brand site or a large content platform, sudden organic traffic drops are a wake-up call that something, somewhere, has shifted. “According […]
How to Audit a Website for SEO in Under 2 Hours
When I first started doing SEO audits, I’d spend an entire day just going through a single website — checking everything manually and making pages of notes. Today, I can confidently audit a website for SEO in under 2 hours — and I’ll walk you through exactly how I do it. Whether I’m onboarding a […]
How I Handle Duplicate Content on Large Sites
Managing SEO for large websites isn’t for the faint of heart — especially when duplicate content begins to creep in. I’ve dealt with this exact issue across multiple large-scale projects, and I can tell you firsthand: duplicate content can quietly sabotage your entire content strategy if left unchecked. In this post, I’ll walk you through […]
Guest Posting: Still Worth It for Long-Term SEO?
When I first started building my personal brand and digital marketing presence, I kept hearing the same phrase over and over again: “Guest posting is dead.” But the truth is, it’s far from it. In fact, if done strategically, guest posting SEO strategy is still one of the most powerful tools for long-term search engine […]
Using Google Search Console to Monitor SEO Growth
Google Search Console (GSC) is one of the most powerful tools available to track the performance and growth of your SEO campaigns. While many SEO professionals rely on premium analytics platforms, GSC delivers unmatched insights directly from Google itself—making it not just essential, but fundamental to long-term SEO success. According to Statista, Google holds over […]