Ali Jaffar Zia

Dr. Ali Jaffar Zia

Dr. Ali Jaffar Zia is a Digital Marketing Consultant, Fractional CMO, and Branding Expert with 15+ years of experience in Web Strategies, SEO, PPC, content strategy, and hyper growth marketing. He helps businesses scale through smart digital systems, AI-driven strategies, and data-backed insights. As a published author and keynote speaker, Ali blends creative vision with strategic execution to drive real business impact.

Would Self-Classification of Social Media Posts Improve the Key Problems in Moderating Online Speech?

Would Self-Classification of Social Media Posts Improve the Key Problems in Moderating Online Speech?

As Elon Musk works to reform Twitter while also revealing previous moderation activities as an example of how social media posts have been too powerful to restrict certain debates, content moderation is a hot issue in social media circles. Musk did point out some alleged procedural issues, but the real question is: how do you solve them? What are the alternatives if small teams of executives who run the platforms cannot be trusted to make content decisions? In general, Meta’s experiment with a panel of outside experts has been successful in the era of personalization in retail. However, its Oversight Board cannot decide on every content matter. And Meta still faces harsh criticism for perceived censorship and bias despite this alternative method of appeal. Unless another route can be thought out, some aspects of decision-making will ineluctably fall on platform management.   Alternative feeds depending on individual tastes could also help with this.   Several platforms are investigating this. According to The Washington Post, TikTok is experimenting with a concept called “Material Levels” to prevent “adult” content from showing up in feeds for younger users. In this sense, TikTok has been under increased criticism, especially about trends for hazardous challenges. That has resulted in the deaths of several young people who took part in reckless behavior.   Elon Musk has praised similar content management strategies as part of his larger “Twitter 2.0” agenda.   Users would self-classify their tweets as they are uploaded under Musk’s version, and readers would be able to provide a maturity grade of sorts to assist in moving potentially hazardous information into another category. Users would then be able to choose from several degrees of experience on the app, from “safe,” which would filter out the more extreme remarks and debates, to “unfiltered,” which would give you the complete experience (Musk would go for “hardcore”). Theoretically, this seems intriguing, but would users genuinely self-classify their tweets and consistently provide the proper ratings, making this a workable alternative for this kind of filtering? Of course, the platform might impose penalties for incorrect or incomplete classification of your tweets. The most severe segmentation may be automatically applied to all tweets from repeat offenders. In contrast, information from others may be broadcast in both or all streams to reach the broadest possible audience. Users would have to manually choose a categorization throughout the composition process, which might alleviate some worries. But even if it did, hate speech would still be amplified on social media, and deadly movements would continue to be supported. Most of the time, Twitter or other social media platforms have taken action to censor users. It has been due to the danger of damage and not always because the remarks themselves have offended people.   Whenever former president Donald Trump posted, for instance:   It was more worried that Trump’s followers may interpret his remark that “when the looting begins. The shooting starts” as, basically, a license to murder, with the President tacitly backing the use of lethal force to dissuade thieves. Self-censorship or choosing a maturity grade for your postings won’t address this crucial problem. Since social networks logically don’t want their technologies to use to spread possible damage in this manner. They will only conceal such remarks from users who choose not to view them. In other words, it serves to obfuscate rather than enhance security. However, the real issue is not that people are saying and wishing to say offensive things online but rather that others find such things offensive. That’s not the problem, and keeping potentially offensive content hidden might help limit exposure. Especially for younger audiences on TikTok.it won’t stop people from using the social app’s enormous reach to spread hate and dangerous calls to action that can cause harm in the real world. It’s essentially a piecemeal offering, a diluting of duty, which may have some effects in certain circumstances. But it doesn’t address Social Media Posts’ primary obligation to prevent the misuse of the tools and processes they have developed. Because they already are and always will be. Social media posts have been used to support riots, military coups, political revolutions, civil unrest, and more.   This past week, Meta was subject to further legal action for enabling “violent and nasty messages in Ethiopia to proliferate on Facebook, inflaming the horrific civil conflict.” Victims of the ensuing violence are asking for $2 billion in damages.   Social media platforms may use to support actual, dangerous movements. So it’s not just about political viewpoints that you disagree with. There will always be some responsibility on the platforms to define the regulations to ensure these worst-case scenarios handle. Thus, more than self-certification is likely to assist in such situations. Either that or higher-level laws need to establish by governments and organizations created to assess the effects of such and take appropriate action. However, contrary to what many supporters of “free speech” would have you believe. The fundamental problem is not whether social media sites enable users to express themselves freely and post anything they want, given the potential for social postings to be amplified. There will always be boundaries and guardrails, and sometimes they may well go beyond the bounds of the law. There are no simple solutions, yet relying only on public opinion is unlikely to result in an overall improvement.

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Pinterest Shares its 2023 Trend Predictions, Based on Pin Activity and Engagement

Pinterest Shares its 2023 Trend Predictions, Based on Pin Activity and Engagement

Pinterest Trends 2023 – Regarding social media advertising, Pinterest has taken the world by storm. Always keep in mind that you heard it here first! Promoting products or services via social media has always been associated primarily with sites like Facebook, Instagram, and Twitter. But it’s time to broaden our focus to include potentially profitable sites like Pinterest. It’s no exaggeration to say that using Pinterest for business may provide significant benefits since it allows you to produce the most exciting and shareable material possible, strengthening your brand and expanding your customer base. Because of the rapid pace at which Pinterest marketing is changing, forward-thinking companies should already be considering the strategies that will be most effective in 2022. However, before we get to that, it’s worth noting that you may use a social media scheduler if you’re a firm that wants to publish material on your Pinterest account but doesn’t have a huge team to do it. According to the most recent data from Pinterest Inc., an astounding 400 million users explore the site each month in search of cutting-edge inspiration. That’s a massive potential customer base for anybody looking to make a splash in the market. Pinterest has been used as a marketing tool by many Fortune 500 firms over the last several years. Still, as we enter 2020, the industry has expanded, and consumers’ needs and expectations for social media content have risen. As of 2022, your company’s performance will only be helpful if it has kept up with content creation. If you’re interested in learning more about how to use Pinterest for business in the new year, here’s a whole tutorial, along with some Pinterest marketing tips:   Before Pinterest Trends, What is Pinterest about?   Pinterest is a website for creating, browsing, sharing, and archiving visual images with other people. A user would access the app in search of content that is personally relevant to them. People may pin or add anything they choose to overarch “concept boards” to keep their thoughts structured. Find yourself needing 20th birthday decoration inspiration or guidance on how to wear a new purchase quickly. You to create a Pinterest account, and presto! You can get anything you need with only a few clicks. Note that Pinterest is not only for people; companies may also use it via Pinterest marketing. With Pinterest digital marketing, you may access the business account variation, which includes helpful tools like: Analytics Tool for doing searches visually Local video decoder Support for Commercials on Pinterest Pinterest’s obvious use for marketers stems from the qualities above. You may use Pinterest to promote your company if you take the time to understand how to post there. It doesn’t take a rocket scientist to figure out how to make Pinterest work for your business. Undoubtedly, it calls for some forethought and skill to accomplish it. These Pinterest marketing strategies and tactics can help your content marketing plan stand out on the site and win over customers, even though Pinterest’s digital marketing may be competitive.   First, to increase sales, focus on increasing website visitors.   Increase the number of people that visit your website by using Pinterest marketing. Instead of providing users with an overwhelming amount of information they will only find repetition in following, your Pinterest marketing strategy should focus on luring them to your website. To do so, you’ll need a well-thought-out Pinterest traffic plan. You may link your website to the material you share on Pinterest, a great feature. You may use textual and graphic material to attract more visitors to your website. You may use this function as a cornerstone of your Pinterest traffic strategy and watch your online sales soar.   Develop a sense of belonging   Online groups are fantastic for bringing individuals together who have a shared goal. Numerous companies use these groups to spread the word about their wares or improve their public profile. If you use a social media bulk scheduling option to publish content, your brand community members will be the ones to engage with it, share it, and generate clicks for your site. The members of your Pinterest community might become paying clients if you successfully build a dedicated following there. Promote your business with strategic content distribution on Pinterest. Planning the kind and format of content distribution is essential for a good Pinterest content strategy. Since most users favor visual material, Pinterest is a great place to promote all media. Use pins to organize your material on Pinterest boards, which your followers can browse at their convenience. If you want more people to visit your website, you may learn how to make Pinterest pins. Because of these clickable connections, visitors may go straight to the material. You may also create group boards where several individuals can contribute to a single project. This has the potential to improve user involvement and content interaction significantly.   The structure of a successful Pinterest board is shown by the following:   Create an effective Pinterest board as part of your content marketing strategy.   Inspiring Patronage Through Instruction   Pinterest has a wealth of instructional material, such as infographics, how-to manuals, and video lessons. The visual nature of the information makes teaching and enticing people to utilize the platform less of a chore. The information you curate must be relevant to your audience. To do this, you must build a consumer persona for your company before developing your Pinterest content strategy. If you can successfully inform your target audience about your business, your Pinterest social media marketing efforts will bear fruit.   Strategies for Expanding Your Market   Growing your company’s reach will increase your chances of success, and for that, you need to understand Pinterest trends. Now that you know how to promote on Pinterest, we’ll go through how to utilize pins to build relationships with your followers and influencers. To expand your influence, you’ll need to focus on the following. You are successfully maintaining a dialogue on

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Best Ways To Target Generation Z Audience

Best Ways To Target Generation Z Audience

What do Generation Z prefer online?   When it comes to Generation Z, they have a unique preference when it comes to online content. This generation, comprised of those born between 1995 and 2015, is the first generation to grow up immersed in digital technology and media. As a result of this, their preferences for online content reflect their familiarity with new technologies and the user-friendly interfaces available to them. Generation Z prefers online content that is engaging, interactive, and easy to consume. They are drawn towards visuals like photos, videos, and infographics because they are easier to digest than long blocks of text. Furthermore, they prefer content that is easily shareable with friends or followers on their social networks. In other words, Generation Z gravitates towards content that provides an immersive experience through multimedia platforms such as Snapchat or YouTube. In addition to these immersive experiences, Generation Z also desires more opportunities for self-expression through creating original digital content such as GIFs or videos. Social media sites like TikTok have capitalized on this by providing users an outlet for creative expression all while giving them access to millions of other users’ posts in the same format or style. Finally, Generation Z looks for ways to customize the online experience by having access to data about themself and their interests without having to enter it into a website manually every time they visit it. Consumers expect websites like Amazon or Netflix to remember what products they have viewed before and give them recommendations based on these interactions; this personalized approach allows Gen-Zers autonomy over their online experience which appeals greatly to them. Generation Z prefers compellingly visual content with a focus on interactivity; easy sharing capability; ample room for self-expression; and personalization of data tailored specifically towards individual user preferences.   Generation Z and Modern Marketing – How to reach them?   In today’s marketplace, Generation Z (those born after 1996) is becoming an increasingly important target audience for businesses. To effectively reach this demographic, businesses need to tailor their strategies to meet the needs and preferences of Gen Z consumers. Social media marketing is one of the best ways to target Gen Z. As digital natives, Generation Z relies heavily on digital platforms such as Instagram, Snapchat, and YouTube; they are also more likely than any other age group to follow popular influencers. By creating engaging content on these platforms and leveraging influencer partnerships, businesses can effectively reach this young demographic in a way that resonates with them. Social Media & Generation Z In addition to social media marketing, businesses should consider utilizing mobile-first strategies. This generation spends more time on their phones than any other generation before them; therefore, it is essential for companies to create mobile experiences that are tailored specifically to this demographic. With a responsive website design and well-thought-out user interface/user experience design, businesses will be able to capitalize on the massive potential of the mobile market while catering directly to Gen Z consumers. Finally, when it comes to targeting Generation Z, companies should focus on delivering unique experiences that stand out from competitors. This generation considers themselves trendsetters and innovators; therefore, brands should strive for authenticity and originality in their messaging and campaigns to not appear “generic” or “outdated.” Additionally, companies should keep up with the latest trends to stay relevant to this tech-savvy audience. Last words… In sum, when targeting Generation Z audiences, it is essential for companies to engage with them through digital channels such as social media networks and mobile devices. Companies must also ensure their messaging is unique and original to stand out from competitors while staying abreast of ever-changing trends to remain relevant to this tech-savvy demographic. By following these steps, businesses can effectively tap into the potential of Gen Z consumers and build meaningful relationships with them going forward. More awesome blogs to read; Twitter Prepares to Launch its $8 Verification Plan (alijaffarzia.com) 8 Graphic Design Trends that Will Dominate 2023 (businesstechtoday.com) Instagram Reels News, Trends and Creative Strategies (marketingfordigital.com) Does Posting Memes on Social Media Help to Increase Traffic? (tipsforalifetime.com)

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When used to compare oneself to others, social media makes us less sociable, which raises the likelihood of loneliness and lowers well-being among regular users.

Social Media is Becoming Less ‘Social’ and More ‘Media’

When used to compare oneself to others, social media makes us less friendly, which raises the likelihood of loneliness and lowers well-being among regular users. By being utilized to interact with others, it may be social. Introduction We are becoming less social in a time when social media is making us more connected daily. Why bother with the hassle of meeting together when you can easily catch up online? Technology has significantly changed the nature of human communication in the past ten years. Some claim that since we are always linked and speaking with several people at once, we are “hyper-social.” Others might argue that we have lost our social skills and have become “anti-social,” hooked to our electronics. Which is it, then? The younger generation is glued to their mobile phones, which has long been a widely held suspicion. Is social media making us less social? According to a recent poll, millennials are becoming less friendly in real life as they spend more time on social media platforms—Eighty-sevenAccording to research by the photo-sharing app Flashgap, which has more than 150,000 members. A percent of millennials confessed to missing a conversation because they were preoccupied with their phone. Fifty-four percent of respondents said they would lose out if they didn’t check social media. A survey of over 3,000 people showed that women are often the guilty party when using social media in public. When out with friends, 76 percent of women, compared to 54 percent of men, check social media sites at least ten times each, according to the survey. Snapchat, Tinder, Facebook, Messenger, and Instagram were the most often cited applications among millennials in social situations. According to research, individuals spend too much time on social media when they are out and about at events, which may prevent them from interacting with others. According to him, “people skip parties because they want to snap gorgeous selfies, apply filters to their photos, and monitor what’s happening on social networks.   When alcohol is used, regrets the following day are more problematic. According to the poll, 71% of users think it was a mistake to upload a photo on a social network after having more than three drinks.   The results of FlashGap are consistent with those of a related study done in 2014, which found that mobile phones were progressively eroding the value of interpersonal contacts. The widely read Virginia Tech University paper said that “the availability of mobile technology has the potential to distract people from face-to-face encounters, compromising the nature and depth of these ties.” 8 Graphic Design Trends that Will Dominate 2023  There is increasing concern that using mobile devices may increase people’s interest in their online lives and decrease their interest in one another. FlashGap is entering a competitive market where any major firm fighting for millennials’ attention already has an advantage. The software was first released in France and secured $1.5 million in venture investment to expand to the United States. According to some estimates, the dominance of Facebook, Instagram, Messenger, and Snapchat is valued at $16 billion. This raises concerns about how simple it could be for new competitors to enter the market. Instagram Provides the Capacity to Add Music to Still Image Posts Conclusion We may become less lonely and more pleasant by connecting with people on social media. Unfortunately, we are becoming more isolated as social media usage rises. This pattern shows that, by comparing ourselves to others, we may need to utilize social media more friendly manner. Additionally, we could be abandoning face-to-face communication in favor of social media ease. Both of these elements raise the possibility of social isolation. Twitter Prepares to Launch its $8 Verification Plan 

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Twitter Previews New ‘Official’ Gray Checkmark as it Prepares to Launch its $8 Verification Plan

Twitter Previews New ‘Official’ Gray Checkmark as it Prepares to Launch its $8 Verification Plan

Elon Musk claims that the checkmark program on Twitter could be back on Friday, December 2nd, with a new process to deal with impersonation difficulties. Musk believes the new human identification method is “painful but essential.” Additionally, verified check marks will come in three unique hues: gold for businesses, grey for the government, and the traditional blue for personal accounts. It turns out that charging an $8 monthly membership for “confirmed check marks” without confirming users’ identities wasn’t a great idea. Musk disregarded Twitter’s trust and safety staff’s concerns. Consequently, the company’s paid Twitter Blue subscriptions swiftly led to some verified accounts mimicking well-known businesses and public people, scaring advertisers away from the “high-risk” platform. The firm won’t relaunch Twitter Blue until “we’re sure about large impersonations not occurring,” according to Musk, who made this statement afterward. Although this is the first time Musk has provided specifics, he previously said that Twitter “would probably use different color checks for corporations than people.” The definition of “notable” is too subjective. Thus, according to Musk in a tweet, all confirmed individuals will have the same blue check. “If recognized as such by that organization, individuals may get [a] little supplementary logo signifying they belong to that organization.” At some point next week, the CEO of Twitter promises to provide a more detailed description of how things will operate.   On average, 229 million people use Twitter every day. 59.2% of all Twitter users globally are aged 25 to 49. 71.2 percent men and 28.8 percent women. About two out of every five Twitter users are female.   Users may purchase the renowned blue tick mark for accounts via Twitter’s new $8 per month verification package. On the eve of implementing this strategy, Twitter acknowledged the necessity for official marks for specific accounts to guard against possible fraud. WhatsApp Launches Communities to Maximize Topic Discovery (marketingfordigital.com) Instead of changing the 8-dollar checkmark system, the corporation has devised a different strategy that involves offering a new indication that designates an “official” identity for specific accounts. As part of this project, a brand-new grey tick mark will now display under select users’ usernames as a symbol designating them as official accounts. A comparable function to the blue checkmark will be available, but only to those who Twitter’s new leadership deems worthy of this “official” acknowledgment. This comprises prominent individuals, business associates, commercial firms, influential media organizations, publishers, and government accounts. YouTube Announces its Live-Stream Guests Feature (alijaffarzia.com) Elon Musk has chosen not to include journalists on this list since, in his opinion, they lack the authority to obtain formal acknowledgment. Therefore, he may now remove their verification status in his method. Twitter has confirmed that the new $8-per-month plan would not include ID verification for the blue checkmark program. The business has clarified that not all previously confirmed accounts will be given the ‘Official’ label and that this badge won’t be offered for sale. TikTok Announces New Programming and In-App Features (businesstechtoday.com)

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YouTube, a platform for streaming video, has unveiled a new feature dubbed "Go Live Together" that will let qualified producers...

YouTube Announces Expanded Roll-Out of its Live-Stream Guests Feature

Synopsis YouTube, a platform for streaming video, has unveiled a new feature dubbed “Go Live Together” that will let qualified producers ask a visitor to join them when they live broadcast. The visitors that creators have on their live broadcast may be changed, but they can only have one person present at once (Rahul Awasthi) YouTube, a platform for streaming video, has unveiled a new feature dubbed “Go Live Together” that will let qualified producers ask a visitor to join them when they live broadcast. According to a blog post on YouTube, “We expect to enable soon more artists to utilize Go Live Together. This tool is being extended to a small set of producers.” The business also said that the host channel would be in charge of the live material and that it is their responsibility to ensure all guests and content on the co-stream adhere to all YouTube regulations, including their community standards, copyright policy, and any other relevant laws. Primetime Channels, a new feature that YouTube just launched, enables users to watch their favorite TV episodes, movies, and sports events on the platform. According to the corporation, “Primetime Channels” has launched its beta version in the US. YouTube provides live stream producers an early peek at planned new features. New Features Five new capabilities for live streaming are either going out now or are in the works, according to YouTube. As follows: Move in together Cross-channel live redirects with live rings Continuity of split-screen viewing A live Q&A Move in together Go Live Together is a collaborative mobile streaming tool presently in development. You may invite a visitor to your live stream by giving a link, allowing you to filter visitors before going live with viewers. The visitor’s channel and user information won’t be visible during the broadcast. As with any other live broadcast, the host but not the guest, will be able to see the streaming and YouTube metrics. A Go Live Together broadcast may have pre- and mid-roll advertisements, which will be credited to the host channel. Live together now. According to YouTube, this is a highly requested tool, and after testing, they want to make it available to more producers. These are intended to make it easier for viewers to tell whether a channel is active. You may access a live stream by clicking on a profile photo with a live red ring. Some mobile devices currently support Live Rings, and YouTube aims to roll out the functionality more widely later this year. Live cross-channel redirects Currently, creators with 1,000 or more subscribers may utilize live redirects to point visitors to a channel debut or another live broadcast. Creators will have the option to divert to a live stream or premiere that is being hosted on a separate channel thanks to this new functionality, which is presently under development. The channel receiving the redirection can add other media from which they wish to permit redirects or enable this capability for all of the tracks they subscribe to. Continuity of split-screen viewing This feature provides two distinct ways to see the chat panel when watching a live broadcast on a mobile device. The live chat panel, which takes the place of the live chat overlay in the lean-in version, is located on the right side of the screen. When using the lean-back version, you may view videos in landscape orientation in full screen. The viewer count in the bottom right corner of the screen represents the conversation. And clicking on it displays the lean-in version of the chat with the panel to the right. Screen split. The slouched version will have teases of essential events, such as polling. According to YouTube, this functionality will soon begin to roll out. A live Q&A The introduction of Live Q&A is scheduled for the following months. Based on a question prompt from the developer, it enables viewers to ask questions during a live broadcast. Questions that have been answered will be stuck at the top of the live chat. The YouTube video has a complete description of these new features. Since the function won’t be accessible on YouTube’s desktop edition, creators will only be able to co-stream using a phone. They may plan a live broadcast with a visitor on their PC and then go live from their phone. Additionally, they may instantly go live from a mobile device. The creators’ visitors on their live streams may also be changed. But they are only allowed to have one person present at a time. According to the report, the invited user’s stream feed would be shown above the guest’s after inviting a guest. More blogs you may like to read! How to Keep Your Social Media Marketing Strategy on Track (inboundmediamarketing.com) Benefits of Generating Leads vs Waiting for People to Come to You (digitalmaxima.com) TikTok Announces New Programming and In-App Features (businesstechtoday.com) WhatsApp Launches Communities to Maximize Topic Discovery (marketingfordigital.com) How Can You Increase Your Chances of Getting More Visitors? (tipsforalifetime.com)    

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Here are 10 Facebook Ad Tips for the Holiday Season

Facebook Ad Tips for the Holiday Season

Here are 10 Facebook Ad Tips for the Holiday Season – For many marketers and company owners, the Christmas season is a critical period. Digital marketers resort to Facebook Ads to increase their holiday profit due to the vast potential sales volume and strong purchase intent social media offers. Holiday Facebook advertising might be challenging. The market might become oversaturated with marketers, which can sometimes drive up the cost of advertising. Consumer behaviour might be challenging in other situations. The good news is that many marketers use Facebook Ads effectively throughout Christmas. I contacted some of the leading Facebook and PPC professionals in the field to get their best advice on using Facebook ads for Christmas marketing to optimize your results. The following 10 Facebook ad tips are the crux of my discussions with multiple marketers. Plan out your campaigns beforehand Planning your PPC advertising should always come first as the holidays get closer. According to Paul Fairbrother, Facebook and Instagram ad specialist at AdEspresso, you shouldn’t only plan out your Facebook holiday ads—you also need to have them locked and loaded into the system. Fairbrother said that while Facebook often accepts and posts each ad in minutes, “approval delays may be much lengthier throughout the Christmas season.” Therefore, develop and schedule your advertising a few days in advance for time-sensitive campaigns like seasonal specials to minimize delays. Types Of Content Marketing – Read for envisioning social media marketing! Take advantage of the fact that you have plenty of time to schedule your adverts. You can quickly turn off the commercials if you decide against them before they even start. In short, be time sensitive and start early. The campaign may take time to load fully. Examine your Ad Account Capabilities Early in the Season In addition, Fairbrother offered additional insightful preparation advice that he advises all of his coaching clients at the AdEspresso Academy to implement: Understand the restrictions on your account. To make sure you never exceed a specified cash amount, you may establish account spending restrictions on your advertising account. While it may help you keep under your budget, it often happens that marketers will go out of their way to spend more money over the holidays only to find that the ad restrictions have prevented them from doing so. Examine your ad account limits and billing sources in the Business Manager to guarantee that your advertisements run constantly and are not throttled by spending constraints. You may modify your “Account Spending Limit” in the “Payment Settings” section of the Ad Manager or Business Manager. Make Savings Your Main Goal Do you need to generate a lot of revenue quickly? Maurice Rahmey, the co-founder of Disruptive Digital, said, “You’ve spent the previous several months raising awareness for your product or service.” “Now is the time to concentrate on the sale since most customers that convert during this sales period are familiar with your brand.” When interacting with a retargeted audience, positioning discounts or promotions as the primary focus—instead of necessarily the product—can be a successful tactic. Utilize retargeting, spending a sizeable portion of your marketing budget appropriately, to convert warm leads and boost sales by putting the main emphasis of your ad campaigns on promotions like discounts, free shipping offers, or freebies (even more so than the product themselves). How Can You Increase Your Chances of Getting More Visitors? (tipsforalifetime.com) Make Your Ads Simple I recommend that businesses keep their advertisements as straightforward as possible to make the promos stand out. Even as the Christmas season draws to a close, there is still an opportunity to improve your efforts. The most potent pictures are sometimes the simplest ones, like a close-up of a product or a single advantage that stands out. “Use a static graphic with the promo front and center in the case of holiday marketing so customers can readily notice and register the offer.” And remember that although your advertisements might be straightforward, split-testing several graphics is still a good idea (ideally, if possible, multiple offers). Put Guaranteed Delivery Times First Nothing can concentrate individuals on urgencies like a holiday approaching and a deadline for gift-giving. It all comes down to whether or not the things will arrive in time, with so many customers delaying holiday-related purchases (whether it’s a roaster for that Christmas ham or a present for their loved one). Highlighting this in your advertisements is a fantastic idea. In December, the emphasis on eCommerce changed from providing discounts to ensuring that orders arrive in time for the holidays. Consider providing a free expedited delivery voucher, and it also helps to include present wrapping alternatives. Take iOS challenges into account. Regarding Facebook Ads over the holidays, one of the main difficulties marketers are now having isn’t even linked to the holidays: IOS 14.5 and the chaos it’s brought for business. It complicates Christmas marketing since marketers undertake large-scale campaigns. Jonathan Tanner, co-CEO of Social Media College, said that it is crucial to understand how iOS 14.5 may affect your efforts and that there may be a reporting delay. Additionally, you should be aware that it can reduce the dependability of a conventional site- or app-based remarketing strategy based on mobile visitors. The best remedy is to closely monitor your campaigns and use the Facebook Conversions API to measure conversions. This may significantly increase the remarketing potential, giving you a higher chance of running successful (and better-reported) holiday ads. Instagram Reels Generate Higher Engagement For Brands (marketingfordigital.com) Discard Recent Purchasers It may be tempting to get laser-focused on acquiring new clients and eventually winning over warm audiences during Christmas. However, you need also to be aware of possible damage control from current clients. Austin LeClear, the co-founder of GrowMyAds, says, “don’t forget to exclude recent customers of the things you’re providing promotions on.” “Seeing a product you bought a few days or weeks ago suddenly on sale for half the price is the worst possible situation. “Make sure recent purchases aren’t included in your

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etsy platform

What is the ETSY Platform? How Can It Be Used To Increase eCommerce Sales?

Etsy’s third-party e-commerce platform helps small entrepreneurs and creators reach a broader audience they might not have otherwise encountered, exposing them to (and hopefully selling to). This enables many to transform their skills and a few products into successful businesses, gaining traction and amassing reviews on a reliable website that clients are willing to buy from. The struggle to compete against major brands to build an audience and drive traffic to the website so that those customers can make those purchases is real for creators and small e-commerce businesses. Customers have many choices from well-known companies that claim to provide precisely that if they search for a “hand-woven blanket” on Google. Due to this, many people use Etsy. They frequently find themselves with valuable, high-quality, and occasionally niche products to sell. We’ll go over everything a seller needs to know about selling on Etsy in this post so you can see how to launch your Etsy store and set it up for success.   What is the Etsy Platform? Etsy is an online marketplace for independent makers, crafters, and collectors established in 2005. Users can create online stores to sell their goods on Etsy. Women make up about 80% of sellers and are all independent artists. A large marketplace with products from various sellers is being created to make it easier for customers to find excellent vendors. As of 2020, Etsy had more than 4.3 million sellers and more than 60 million products. The marketplace is expanding quickly, so buyers have many fantastic finds. For independent vendors selling handcrafted, one-of-a-kind, or niche goods, it’s somewhat similar to Amazon. While some sellers produce items as orders come in, others keep an inventory on hand. As their businesses expand, some sellers on the platform can scale significantly while others can stay small. Some platform sellers have thousands of reviews, a wide selection of goods, and even unique packaging with their brands on it. They’ve developed their “hobby company” into a full-time, profitable endeavor. Here, sellers may use either organic search or marketed listings to offer tangible products, including apparel and home goods, digital downloads, retro things (20 years or older), and craft materials. They are free to do this on their terms, deciding when to send out goods, which shipping services to utilize, and how much to charge. Additionally, they have extensive control over their storefronts. They may permit or deactivate various third-party payment solutions, offering sellers a great deal of power while still giving customers a great deal of freedom that is advantageous to them. Users may explore various product categories or conduct precise searches in the meantime. Once consumers locate a product they want, they may read thorough descriptions, see product pictures, read reviews, and look at the seller’s profile. To ask any queries, customers may even message the vendor directly. A direct, personable interface enables businesses to present a polished virtual shop.   What products may you sell? On Etsy, you may discover a wide variety of things, but according to the company’s statistics, handmade items, antique items, and craft supplies are the three most popular product categories. About 90% of the products on the website are classified as handcrafted, which may include any of the following (and more): Handmade jewelry and apparel Handcrafted cosmetics Food, covering anything from sourdough starters to spice rubs to cupcakes. Real plants Home Decor Leashes and collars for pets Household items including dinnerware, chopsticks, and pillows Party supplies are a kind of craft supplies that might be homemade, manufactured, or antique. If the item isn’t antique or a craft supply, it has to be handmade by the seller, who must mention everyone who helped with its production in the product’s “About” section. When it comes to handcrafted goods, there is no drop shipping or third-party curation of things to sell on the marketplace, improving authenticity.   Nine crucial recommendations for selling on Etsy You may take measures to differentiate your shop and items from the competition when you wish to start selling on Etsy. The following crucial Etsy selling advice is something you shouldn’t ignore: Post pictures of high quality. Original photos must be posted, but they must also be stunning. Users tend to choose the pages they look at most while surfing. Use crisp, high-resolution pictures that depict the product. For optimum results, add many photos to the product page. Search engine optimization. Many people use Etsy as a search engine to locate the goods they need, whether it’s a wreath for Christmas or a fifty-year-old sourdough starter. Use keywords in the product description and, to be safe, think about utilizing a variety of keywords in the product listing. Make sure each listing is optimized to appear in search results when customers are seeking whatever it is you’re offering. Give your shop the respect it deserves. Make sure your profile, which is connected to your company profile, is powerful, friendly, and accessible, choose a beautiful profile photo (which may be a bespoke logo), and utilize consistently branded imagery. Treat Etsy as a potential business opportunity if you want to make it a reliable source of revenue. Provide exceptional client service. Before purchasing, prospective consumers could get in touch and ask questions. Existing clients might contact you to check on a purchase or ask for assistance if anything goes wrong. Excellent customer service will encourage customers to make further purchases and provide positive evaluations. Both benefit your company. Even a little competition analysis session may teach you a lot. Do some research on the leading rivals in your field. You can examine how customers describe their items, what search phrases they appear for, how they set prices, and what other customers say about them. Make use of this knowledge to advance your own business. Obtain a following on social media. Like companies, some well-known Etsy producers have devoted fan bases, and these customers will gladly follow you on social media. Create an Instagram account, a Facebook page, or even a Facebook group

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Different Types Of Content Marketing & Social Media Trends

Different Types Of Content Marketing & Social Media Trends

People need to understand the reality of content marketing. It’s powerful. This article will explain the types of content marketing: Text, Video, Audio, Images, and GIFs, and highlight which content types will be popular in 2023? Variety is key in content marketing. You must offer your readers magnetic material that is exciting to prevent boredom. There are many different content kinds that you might employ as a result. Make careful to mix up the types of material you produce. A balanced material mix will keep users interested and prevent them from clicking away out of boredom. The variety of options also enables you to create relevant and enjoyable material that appeals to your audience and potential clients.   What different types of content marketing? The audience that a content developer is trying to reach varies. As a result, the material must also be modified appropriately. You have access to a wide selection of the broadest formats for this: Text-based content Infographics Pictures GIFs, Videos, Animations Audio-Files Social Media   Text-based content When you think about material on the web, texts are likely the form of content that first comes to mind. Naturally, no website could function without text-based content. You may gather Google ranks using high-quality, SEO-optimized, and user-tailored content. Additionally, and maybe even more significantly, they enthrall your audience. At best, this encourages people to visit your site to read your material routinely. The length of your text content depends on the platform it is utilized for. Orbit Media Studios conducted a survey in 2018 that found that the typical article was 1,151 words long. Over a quarter of bloggers blogged at least once each month, and approximately 40% published twice weekly. Thus, there is a definite tendency toward more extended, more in-depth texts that not only provide readers with an apparent additional benefit but also give search engines enough material to demonstrate the content’s importance. You can, however, post shorter texts as well. Your contribution’s length will depend on the difficulty of the subject and the landing page where it is posted. Regardless of the size of the book, the following points are consistently significant: Make sure the context is clear and accurate. Good readability and ease of consumption are essential. Emotionalize your messages. Remain active and concentrate on particular topics.   Infographics Infographics are generally used to present information visually. This image will show you how to prepare a report quickly. You can benefit from this, mainly if you use social media frequently. You depend on speedy assimilation of information due to the sensory overload brought on by the many postings in each user’s feed. This may be accomplished by creating an informative, understandable, and detailed infographic. Doing this can stay in your users’ minds for a long time. Infographics may also be used to promote products and services. Consequently, you may directly persuade potential consumers using your expertise.   Pictures The adage “a picture is worth a thousand words” is well recognized. You may thus utilize photos, slideshows, etc., to make your writing more readable and to visually support what you have written, much like infographics do. Frequently, graphics effectively show the text and help people remember it. Your material is given more attention, kept engaging, and diversified through a clever content mix, often reflected in improved clickthrough rates and longer user dwell times. Just ensure your photos are optimized to prevent your website’s loading speed from being affected. You may accomplish this by taking several steps: Choose the correct file format:  JPG, PNG, or GIFs are the file formats you can compress best and which every browser will play.   GIFs, Videos, Animation Since a few years ago, GIFs have been a popular technique to communicate emotions more effectively online. They’ve become one of the goto types of content marketing lately.  In addition to being entertaining, GIFs help add a feeling to your material. However, it would help if you were mindful of other moving visuals for a decent content balance. Videos are the absolute classic. For practically every use, these video types are appropriate: Interviews; product demonstrations; behind-the-scenes videos; tutorials; Audio Files Podcasts are becoming more and more popular. In contrast, one in eleven Germans listens to a podcast at least once weekly. This information is so well-liked because you may discover new things as you go. Between the ages of 16 and 29, young people make up the majority of podcast listeners. This makes it less likely that this format will work for everyone. However, the demand for politics, science, and education podcasts is rapidly expanding and reaching the age of over 30. You may thus find it beneficial to digest material as audio. This may be made available on your website as well. Social Media The subject of social media cannot be avoided in content marketing. Therefore, you are far behind if you haven’t included it in your plan yet. Social media platforms have a significant impact and offer several benefits: Through targeted advertising, you effectively contact your target audience. Regular updates may be posted quite easily and fast. Content strategy and social media tactics frequently work together. They enable direct communication with your users. They give room for interaction. They boost brand recognition. Because your material frequently shows on users’ feeds, you remain in their minds.   Here are 5 coming social media  types of content marketing trends for 2023 that will help you make the most of this platform’s rapid expansion   Influencer marketing is probably going to become more critical in the types of content marketing. Influencer marketing, which has long been at the forefront of social media marketing, has developed into an intriguingly complex and creative strategy. The days when influencers advertised something by simply taking a photo of themselves to support it are long gone. Influencers let their sponsored items speak for themselves by smoothly integrating them into their paid and unpaid content. Due to the increase of Gen Z users, authenticity and personal identification are

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What To Post To Build Your Personal Brand?

What To Post To Build Your Personal Brand?

Are you a social marketing beginner and unsure what to post for your personal brand? Or have you been in this business for a while, but the traffic isn’t the same? Well, stick till the end of this blog to find out what you’re doing wrong and what you can do to up your game! Start with this.   KNOW YOUR AUDIENCE   What is absolutely essential at the onset is your ideal audience. Don’t jump in blindly on social media and post any content that you feel works for YOU! Instead, observe and analyze your brand history: see what sort of audience covers the largest percentage of your online traffic. Construct an avatar profile of your ideal customer based on your findings. Once you have that ideal customer with its likes, dislikes, preferences and concerns outlined before you, now you have a concrete idea about the direction you want your content to follow. Henceforth, all your content, whether written text or intriguing graphic designs, will be crafted in a way best suited to most of your audience. ‘What if I am a beginner? I have no audience history,’ I hear you snarl at the screen. No worries, for with no light of your own, you rent it from the one who has. Once you are certain about what your brand is about, research the content of your brand. Look at psychological analyses of customers in that industry and note down what stands out for you. Look at online podcasts and YouTube videos and find what the successful businessmen in that industry have to say about their customers. Once you have enough information at your disposal, follow the steps outlined previously. How to do Keyword Research With Google Keyword Planner    USE PERSONALIZED TEMPLATES   Templates are the go-to for anyone who wants to create media outlets. What is significant is that you have consistency. Ensure the tone of your content, font type, font size, and colour schemes are consistent throughout your posts. Don’t confuse this with repetition. Repetition owes itself to one fact being repeated over and over again. What is meant here by consistency is that your audience doesn’t feel that it is talking to five different people in five different posts. One is a desperate guy who wants to force you into an agreement, and another is a sarcastic guy who doesn’t know the difference between comedy and rudeness. So, there must be a uniformity of style in the templates. If you want to be represented as affectionate, use softer colours and a medium font and spread yourself before the audience. On the other hand, if you want to be seen first as a friend and then as a brand, then use more jazz colours and tilted fonts and be restrictively amusing. Let your audience feel like they are talking to a person, not to cooperate. With an identity and personality, your brand will be quicker in building its trust with the audience. The audience will feel affiliated with the brand on a more personal level and will thus naturally flow into loyalty. CANVA is your best friend in creating templates for posting.   DON’T MAKE IT ONLY ABOUT YOU   Don’t take it the wrong way. You are very important. But so are twenty other brands that are a click or a swipe away. Since the world of today deals with the ‘misfortune of over-choice,’ it is straightforward for the audience to swipe away when it sees a brand talking at length about itself. People aren’t interested in what you are; they are interested in what you offer. They’ll stick around if they see something in the post that stands out for them. If they don’t, they won’t. Therefore, make your posts as much about the customers as you can. Don’t promote the brand to them; promote its benefits for the audience. If you are posting a chain of slides in one post on Instagram, either begin with the spiciest offer on the first post or with the most attractive hook. Don’t expect the customer to swipe through 10 slides; instead, make them do it themselves. Just like a fish won’t come for the hook without the worm on it, the customers won’t come to your brand without anything in it for them. How do you research a blog post? Tips on research   ACHIEVEMENTS AND CUSTOMER REVIEWS   Now I know what you are thinking: ‘how will I flex my service history? Isn’t that a good way to promote the brand?’ Yes! Yes, it certainly is. Don’t let my previous point make you think your brand is only about them. You can make it about you only if you are subtle about it. You can positively back at your services by occasionally posting customer reviews and celebrating your brand anniversaries. This, however, will only interest the audience that is very meticulous about your services or the audience that is obsessed with you. To be safe, we’ll assume that either doesn’t make much of your audience. To ensure you don’t lose any opportunity, you must accompany the anniversaries with a special offer. Make it a red letter day by launching a new product or making a mouth-watering special bundle offer.  You can promote your good image and live up to it simultaneously. Why is the customer always right? | LinkedIn As for customer reviews, there are two approaches, and it is up to you to decide which better suits your brand voice. The first way is listing out and displaying the reviews as they are. Isolate the reviews and let the voice of the customers speak for themselves. The other way is to build an environment around a single review. Choose one customer review that you think is the best for your brand’s marketing and create a story around it. Make sure you don’t make it too cheesy or fake: customers are individuals like you and, therefore, not passive, brainless recipients. Craft the story around

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