Dr. Ali Jaffar Zia | Expert in SEO, PPC, and Digital Marketing Strategies

Why backlinks are the #1 ranking factor in SEO?

The million-dollar question in the world of digital marketing is that “Why are backlinks the number #1 ranking factor in SEO”? Let’s try and answer it. The Google SEO algorithm is always searching for fresh rating variables, and so far, it has approximately found over two hundred factors that can influence your search rankings. But there might be hundreds more that Google currently uses and which are not public. Fortunately, they don’t have to work on them all. Most have little weight in SEO and are mostly used as tie-breakers rather than signals for rating. What is a ranking factor in SEO? The method of optimizing your website to place as high as possible in organic search engine rankings is search engine optimization (SEO). When discussing search, we use the word “organic” to refer to unpaid search results. This is distinct from ads (or PPC) pay-per-click, which is a technique that relies on attracting paying traffic. Algorithms that consider different features and metrics found relevant by Google; are calculated by both paid and organic rankings on Google, the ranking variables. What are Backlinks? While Google plans to step away from backlinks in the future, they remain the most critical ranking factor for your sites. Except for using black hat SEO tactics is already too dangerous; the connections have to come from several high authority websites equivalent to yours. Also, some Google patents claim that essential backlink metrics might also be freshness and traffic. What Does The 2020 Google Page Experience Update Mean To The Websites? By crawling and indexing numerous pieces of content on your website, search engines work. As a signal that allows them to interpret and properly index this material, the crawlers use internal connections. The word “internal links” applies to any hyperlink within your website, leading to an internal tab. I say that backlinks are the most critical ranking factor right now because it is tested and tried. Yes, I have seen hundreds of clients over the years whose SEO was boosted after providing a specific number of backlinks. Even if there are any more hidden reasons that backlinks are the #1 ranking factor, let them be, and let’s focus on creating more of these gold bricks. While you do, remember, the website’s domain authority and relevancy from where the backlink is coming from decides how powerful and effective the backlink will be for your website. Interested in more SEO Blogs? Read this – 5 Myths About SEO Marketing Digital Maxima can help increase your website’s Google ranking in a couple of months. Get in touch with SEO Specialists.

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First Digital Marketing Job – What Should My Focus Be?

Advices, Blog / Dr. Ali Jaffar Zia

A digital marketer’s role places a gigantic responsibility on the shoulders of the person who bears the title. His/her performance can make or break the company’s marketing campaigns and lead generation flow. But don’t let the weight of the words you just read crack you if it’s your first time playing the field; you need to take some calculated steps towards building your organization’s online presence starting from day one to ace your job. If this is your first digital marketing job, here’s what you should be focusing on. Design your digital marketing job strategy No matter what you do, your business strategy will always be your best friend. The same is true for your first digital marketing job. It would help if you always planned for what you want to reach and how you will get there. Align your business strategy with your personal strategy for more impact. Improvement at every step While in the context of strategy, you should also plan for improvement. Marketing technology evolves so fast that you should always be on your toes for possible techniques that will give you the edge over your competition. And because online marketing involves a market that covers the whole world, you will have to fight against competing marketers from every country. Evaluate and analyze all your google SEO or PPC campaigns. Run social media engagement reports weekly, collect data and then see where you need to improve. Self-care Last but not least, you should learn how to take care of yourself. Many people stop short of their first digital marketing job after the first month when they find themselves juggling deadlines and losing sleep. As a digital marketer, you should find your limits and learn how to take care of yourself to serve both yourself and your clients better. Remember, if you are healthier, you will be more predictive. If you still have any questions, connect with me, and I will be happy to help.

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5 Myths About SEO Marketing

SEO / Dr. Ali Jaffar Zia

SEO is a fantastic way to boost your presence and performance online, especially for eCommerce and other businesses. However, there are some fairly common myths about SEO marketing that refuse to die out. Today we will both examine them and debunk them. Myth one: Keywords do not matter anymore They still do. Even if Google Hummingbird changed searching, properly optimized content still ranks highly. Instead, search intent is what makes or breaks the SEO strategy. By knowing the intent, you can then optimize your content to provide answers to search questions. Myth two: Only top-level domains win This is not always true. Domains that end in .com and .net are very common, and that is why you see more of them. However, even websites with strange extensions can perform well. All they need is a good SEO strategy. Myth three: Guest-posting is useless If you think about it, this can not be true. Whether a blog post comes from the website owner or is written by a freelancer, good content is good content. It is poorly written content that Google penalizes. Google Panda will always punish poorly optimized articles. Myth four: Keyword stuffing delists website Not true. There might be a reason why a keyword appears so much, such as a research paper. What is more important is user experience, especially after Google announced new updates. Sprinkle your content with keywords appropriately, and you will be fine. Myth five: Everything has to be fresh This myth is easily debunked. Some websites cater to a narrow niche but still rank highly in search. While Google does like fresh content, this only affects news websites. Marketers do not have to worry. Avoiding the Most Common Myths about SEO Marketing Are you guilty of believing these myths about SEO marketing? Do not worry — now you know better, and you can avoid falling for them in the future. To help offset it, you can share what you learned with others. This can prevent the spread of misinformation so that everyone can benefit. You May Also Like To Read – Why is Digital Marketing Education So Critical from 2021 to 2025?

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Best Ways to Make Money Online in 2021

Blog, Make Money Online / Dr. Ali Jaffar Zia

A year into the COVID-19 pandemic might seem bleak, but there are still many ways to make money online in the comfort of your own home. Even when you are laid off from your job, it is not the time to lose hope. Here are some of the best ways to make money online in 2021. Top 13 Best Ways to Make Money Online in 2021 A great way to earn money online is through freelancing. Whether you write, edit videos, or do professional photography, you can always look for clients. Many freelancing websites are available to register for free. While it may be a little bit challenging at first, you will start attracting more and more clients once you build your reputation. Blogging is one of the older ways you can make money online, but in 2021, it remains a great money-making method. You can either have affiliate links placed in product reviews or monetize your blog after meeting requirements. Never forget to leave a disclaimer, though! Look Into Tutoring If you speak English at a conversational level, you can already teach English to non-native speakers. Some students are willing to pay for tutors to help them become more proficient. These students are already good speakers but struggle to speak casually. You can earn money teaching them slang and conversational English. Be a Problem Solver This prominently digital age means that websites require extra help to entertain customers or assist them in problems. If you work for a website or business as a virtual assistant, you can earn extra money. You will mostly be helping customers out and performing some tasks. Testing out products for businesses is also a great way to earn money online. Often, these companies will ship you the product if it is a physical product. You can earn money for writing a public review. Some companies even allow you to keep the product instead of paying, which might be what you prefer. Companies pay people to fill in surveys, and carving out a little bit of time per day can earn you some money. Just answer the questions, and you can earn money. While it is not a lot of money, answering surveys does not take a lot of time. Get Started on Remote Earning There are many ways to offset financial difficulties in the middle of seeking employment during these times. These are among the best ways to make money online in 2021. We hope you enjoyed the list and start earning an income from the comfort of your own home soon! You might be interested in reading this blog too – Top Marketing Skills to put on a Resume in 2021

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Top Marketing Skills to put on a Resume in 2021

Marketing, Resume / Dr. Ali Jaffar Zia

To move forward and earn well, one should learn to understand that growth and comfort don’t coexist. Before you get yourself a good job, you should have a good resume in hand. One of the most influential businesswomen, Leah Busque, quotes, “I have never thought of myself as a female engineer, or founder, or a woman in tech. I think of myself as someone passionate.” Since the modern world is all about establishing your own business, you need to have a firm grip on the marketing skills. Every new or experienced marketer should consider these top marketing skills to put on a resume. Here are some of the most important marketing skills to put on a resume: Video and audio production Technology has rapidly transformed the marketing industry. Video and audio marketing are fast becoming the most powerful content marketing format. 87% of businesses are now using video for marketing. Most companies now are looking for people who can implement video marketing strategies to promote their business. Digital psychology When you can compel and persuade the subconscious mind to better examine the online behaviors through online touchpoints, it is super powerful for digital marketing. Could you include it in your resume? You can visit the digital psychology website for further guidance. Customer service Gaining a solid customer experience marketing is crucial to staying at the top of your digital marketing game. Customer service has penetrated at all levels of the business operations. If you are good with customers, you are seen as a future asset. Content creation Content is king, and even though it is 2021, content specialists are seen as a good resource. Every company needs content, whether it is on their website, newsletter, or tradeshow marketing material. If you can learn the art and tools to generate good quality content, you are the first in the line to get a marketing position. MORE RELEVANT BLOGS: Why is Digital Marketing Education So Critical from 2021 to 2025? Introduction to SEO Writing for Blog Writers

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Introduction to SEO Writing for Blog Writers

SEO / Dr. Ali Jaffar Zia

SEO Writing for Blog Writers – Have to start from somewhere! SEO writing for blog writers is about achieving their goals to create content that ranks well with Google and also has the ability to persuade people. Honestly speaking, with the ever evolving Google algorithms, this is not an easy task. Every little detail matters when you are working for SEO writing. You are building a brand with your words. An SEO writer fights at multiple fronts while composing his article. The detailing of the SEO optimization includes the right keyword, the heading sizes, the use of LSI, and many more aspects. For beginners, you need to learn one thing at a time, master it, and then use it to create people-friendly and attention seeking writings. Some important elements for beginners to consider for SEO writing are: Heading sizes: The different heading sizes range from h1 to h6. use the following sizes for the title, sib section, and subheadings. H1 subheading: title H2 subheading: subsection H3 subheading: subheading within a subsection The last three heading sizes are less used because they are rarely needed The articles are generally covered using the first three main headings. Primary and secondary keywords: You need to learn to optimize your article with the primary keywords for SEO Writing as an SEO Writer. Primary keywords are the most important ones and are used frequently throughout the whole document. Secondary sources are also important and are called LSI terms. This tells Google that you have thoroughly written your work. Google is the best site to search for your LSI terms. LSI Keywords: What are They and Do They Matter? Meta description: Add your keyword in the meta description to increase your chances of ranking in Google. This helps you set up keyword targeted pages that consistently rank on the top when anyone searches for the specific work. For guidance and motivation to SEO Writing, reach out to me anytime.

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Why is Digital Marketing Education So Critical from 2021 to 2025?

Education, Marketing / Dr. Ali Jaffar Zia

Would it affect you if you were naive to the internet? The short answer is YES. Although you would still survive, that is not be considered a good ‘quality of life’. Thus digital marketing education is critical for your professional and personal success. Let’s talk more about it. Today, many businesses are turning to the Internet to sell their services and goods. As the majority of the world is stuck indoors due to COVID-19, it’s natural to conclude that online business is growing. Marketing teams must begin learning new skills, as digital marketing education can pave the way to successfully tapping into the online market. If you’re digitally proficient, you can work remotely on multiple projects. Why is Digital Marketing Education Important? A lot of old strategies that have been the standard for many years are becoming obsolete, especially when it comes to the lockdown. Stubbornly sticking to old ways will never end well as competitors are adopting new strategies and marketing techniques that outclass older methods. With the rise of eCommerce and online banking, almost everything is online. Visitors are most likely never going to interact with a human when buying something online. This is also because AI customer service technology is getting popular. Many businesses using AI that their customers were more satisfied. Does Data Analysis Matter? Another aspect of digital marketing gaining popularity today is data analysis. While it might not have been as important in the past, it will be important from now on. Data analysis allows the online business to adapt according to customer feedback as well as creating tailor-made responses to returning and new customers. Some industries are experiencing a boom in VR and AR technology integration. One example is the automotive industry, where potential customers can use VR to simulate driving a specific vehicle model. VR can also be a good way to tell stories that allow for more immersion than staring at a screen. By 2025, the VR market is likely to become a staple of digital marketing. The Future of Digital Marketing Education Digital marketing education will be very important from 2021 to 2025, as businesses start selling more online. By learning new technologies, businesses can sell more and perform better. These new technologies are game-changers for the next five years. Download ebooks related to digital marketing here.

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Karma, Kindness & Customer Management

Buisness, Education / Dr. Ali Jaffar Zia

What is Kindness means to you as a business professional? How kind do you want to be with your client or customer? Is there an ROI benchmark on the amount of sweetness you put in in the relationship with a customer? Would you be willing to offer a free service to get a lifetime word of mouth marketing from the customer? In the same way, would it be okay to clean a yard for your neighbor to make him friends for the rest of your life? The answers to all these questions depend on prioritizing your goals and what you consider ‘true success.’ It also has to do with what you feel of humanity, Karma, and business culture. They say to keep emotions and business separate, but how can passion exist without emotion? Tricky right? Let’s try and solve this riddle. I think that the role of Karma in business and customer management is more than we imagine. For example, If you have ever been to a trade show, you might see salespeople at booths offering free stuff to the visitors who stop by. Sometimes people don’t even stop by, but the salesperson tries his best to handover the free item to the person. Do you know why? These free items help the visitor remember the name of the booth they went to or walked by. It is a small example of showing Kindness in a business environment. A little act of Kindness like this makes a sweet memory for the visitor. That free item has a symbolic recall reference. It is partly an appreciation of having good faith in business practices. And believe it or not, the ROI for that little transaction per visitor is highly positive. I have seen Karma taken over business logic in my professional experience over the years. With businesses and their marketing getting digital, the ‘Karma-based sweetness’ transforms into a value-based digital user appearance. Did you know 90% of the digital ads right now are sales pitchy? In my opinion, this phenomenon is absolutely a ‘crime’ in the world of modern relationship marketing. Although digital advertising is one of the significant digital success ingredients, you don’t realize that you lose something at the other end of the rope. In simpler words, it is a trade-off deal. Do you know a Facebook Ad pops up after every four organic posts on your timeline? Isn’t it too much? Also, what makes you think that customers are desperate enough to still engage with your sales-pitched social media ads at such a high impression frequency? That is a little unkind and unfair to the user. The digital consumer is the most literate out of all. Digital marketing has evolved, and now the stakeholders are pretty mature. Extraordinary results are only possible if you stop selling and start educating your potential customers about your product/service. Follow the philosophy of being kind and generous when it comes to selling your services. Free & valuable content is the best form of Kindness you can give to your customers digitally. As a marketing agency owner, here is my vision, which I love to share with my clients. I tell them we sell a service, not potatoes. When we take you on board, we take care of you, and you become family, Period. It’s okay not to charge a client for minor development tasks, campaign changes, or anything that pops up at the client’s end unexpectedly and is out of the scope of the current contract. Our relationship with clients has been tremendous, and our retention rate of 99% due to the way we treat our clients. Try going the extra mile to ensure that the customer is taken care of, and he will sign you up for life. A smart customer knows that loyalty & Kindness is priceless. According to research by HubSpot, 85% of the B2B customers will never talk to a salesperson on call before they had done their thorough internet research. It is a high level of digital literacy we are living in this era. How to deal with such well-informed customers? The only way to win customer’s hearts is Kindness. It’s a win-win. Did you realize that If the customer does not buy your product/service even after your kind offer, you still earn the psychic edge over to your next customer for being at a higher moral ground, which is always a victory and creates job satisfaction? Your Kindness and benevolence to the customer will never make you feel low. It is a pride and expresses itself through your body language for the rest of your lives.

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