September 2022 - Ali Jaffar Zia

What is the ETSY Platform? How Can It Be Used To Increase eCommerce Sales?

Leave a Comment / Ecommerce / Dr. Ali Jaffar Zia

Etsy’s third-party e-commerce platform helps small entrepreneurs and creators reach a broader audience they might not have otherwise encountered, exposing them to (and hopefully selling to). This enables many to transform their skills and a few products into successful businesses, gaining traction and amassing reviews on a reliable website that clients are willing to buy from. The struggle to compete against major brands to build an audience and drive traffic to the website so that those customers can make those purchases is real for creators and small e-commerce businesses. Customers have many choices from well-known companies that claim to provide precisely that if they search for a “hand-woven blanket” on Google. Due to this, many people use Etsy. They frequently find themselves with valuable, high-quality, and occasionally niche products to sell. We’ll go over everything a seller needs to know about selling on Etsy in this post so you can see how to launch your Etsy store and set it up for success. What is the Etsy Platform? Etsy is an online marketplace for independent makers, crafters, and collectors established in 2005. Users can create online stores to sell their goods on Etsy. Women make up about 80% of sellers and are all independent artists. A large marketplace with products from various sellers is being created to make it easier for customers to find excellent vendors. As of 2020, Etsy had more than 4.3 million sellers and more than 60 million products. The marketplace is expanding quickly, so buyers have many fantastic finds. For independent vendors selling handcrafted, one-of-a-kind, or niche goods, it’s somewhat similar to Amazon. While some sellers produce items as orders come in, others keep an inventory on hand. As their businesses expand, some sellers on the platform can scale significantly while others can stay small. Some platform sellers have thousands of reviews, a wide selection of goods, and even unique packaging with their brands on it. They’ve developed their “hobby company” into a full-time, profitable endeavor. Here, sellers may use either organic search or marketed listings to offer tangible products, including apparel and home goods, digital downloads, retro things (20 years or older), and craft materials. They are free to do this on their terms, deciding when to send out goods, which shipping services to utilize, and how much to charge. Additionally, they have extensive control over their storefronts. They may permit or deactivate various third-party payment solutions, offering sellers a great deal of power while still giving customers a great deal of freedom that is advantageous to them. Users may explore various product categories or conduct precise searches in the meantime. Once consumers locate a product they want, they may read thorough descriptions, see product pictures, read reviews, and look at the seller’s profile. To ask any queries, customers may even message the vendor directly. A direct, personable interface enables businesses to present a polished virtual shop. What products may you sell? On Etsy, you may discover a wide variety of things, but according to the company’s statistics, handmade items, antique items, and craft supplies are the three most popular product categories. About 90% of the products on the website are classified as handcrafted, which may include any of the following (and more): Handmade jewelry and apparel Handcrafted cosmetics Food, covering anything from sourdough starters to spice rubs to cupcakes. Real plants Home Decor Leashes and collars for pets Household items including dinnerware, chopsticks, and pillows Party supplies are a kind of craft supplies that might be homemade, manufactured, or antique. If the item isn’t antique or a craft supply, it has to be handmade by the seller, who must mention everyone who helped with its production in the product’s “About” section. When it comes to handcrafted goods, there is no drop shipping or third-party curation of things to sell on the marketplace, improving authenticity. Nine crucial recommendations for selling on Etsy You may take measures to differentiate your shop and items from the competition when you wish to start selling on Etsy. The following crucial Etsy selling advice is something you shouldn’t ignore: Post pictures of high quality. Original photos must be posted, but they must also be stunning. Users tend to choose the pages they look at most while surfing. Use crisp, high-resolution pictures that depict the product. For optimum results, add many photos to the product page. Search engine optimization. Many people use Etsy as a search engine to locate the goods they need, whether it’s a wreath for Christmas or a fifty-year-old sourdough starter. Use keywords in the product description and, to be safe, think about utilizing a variety of keywords in the product listing. Make sure each listing is optimized to appear in search results when customers are seeking whatever it is you’re offering. Give your shop the respect it deserves. Make sure your profile, which is connected to your company profile, is powerful, friendly, and accessible, choose a beautiful profile photo (which may be a bespoke logo), and utilize consistently branded imagery. Treat Etsy as a potential business opportunity if you want to make it a reliable source of revenue. Provide exceptional client service. Before purchasing, prospective consumers could get in touch and ask questions. Existing clients might contact you to check on a purchase or ask for assistance if anything goes wrong. Excellent customer service will encourage customers to make further purchases and provide positive evaluations. Both benefit your company. Even a little competition analysis session may teach you a lot. Do some research on the leading rivals in your field. You can examine how customers describe their items, what search phrases they appear for, how they set prices, and what other customers say about them. Make use of this knowledge to advance your own business. Obtain a following on social media. Like companies, some well-known Etsy producers have devoted fan bases, and these customers will gladly follow you on social media. Create an Instagram account, a Facebook page, or even a Facebook group

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Different Types Of Content Marketing & Social Media Trends

People need to understand the reality of content marketing. It’s powerful. This article will explain the types of content marketing: Text, Video, Audio, Images, and GIFs, and highlight which content types will be popular in 2023? Variety is key in content marketing. You must offer your readers magnetic material that is exciting to prevent boredom. There are many different content kinds that you might employ as a result. Make careful to mix up the types of material you produce. A balanced material mix will keep users interested and prevent them from clicking away out of boredom. The variety of options also enables you to create relevant and enjoyable material that appeals to your audience and potential clients. What different types of content marketing? The audience that a content developer is trying to reach varies. As a result, the material must also be modified appropriately. You have access to a wide selection of the broadest formats for this: Text-based content Infographics Pictures GIFs, Videos, Animations Audio-Files Social Media Text-based content When you think about material on the web, texts are likely the form of content that first comes to mind. Naturally, no website could function without text-based content. You may gather Google ranks using high-quality, SEO-optimized, and user-tailored content. Additionally, and maybe even more significantly, they enthrall your audience. At best, this encourages people to visit your site to read your material routinely. The length of your text content depends on the platform it is utilized for. Orbit Media Studios conducted a survey in 2018 that found that the typical article was 1,151 words long. Over a quarter of bloggers blogged at least once each month, and approximately 40% published twice weekly. Thus, there is a definite tendency toward more extended, more in-depth texts that not only provide readers with an apparent additional benefit but also give search engines enough material to demonstrate the content’s importance. You can, however, post shorter texts as well. Your contribution’s length will depend on the difficulty of the subject and the landing page where it is posted. Regardless of the size of the book, the following points are consistently significant: Make sure the context is clear and accurate. Good readability and ease of consumption are essential. Emotionalize your messages. Remain active and concentrate on particular topics. Infographics Infographics are generally used to present information visually. This image will show you how to prepare a report quickly. You can benefit from this, mainly if you use social media frequently. You depend on speedy assimilation of information due to the sensory overload brought on by the many postings in each user’s feed. This may be accomplished by creating an informative, understandable, and detailed infographic. Doing this can stay in your users’ minds for a long time. Infographics may also be used to promote products and services. Consequently, you may directly persuade potential consumers using your expertise. Pictures The adage “a picture is worth a thousand words” is well recognized. You may thus utilize photos, slideshows, etc., to make your writing more readable and to visually support what you have written, much like infographics do. Frequently, graphics effectively show the text and help people remember it. Your material is given more attention, kept engaging, and diversified through a clever content mix, often reflected in improved clickthrough rates and longer user dwell times. Just ensure your photos are optimized to prevent your website’s loading speed from being affected. You may accomplish this by taking several steps: Choose the correct file format: JPG, PNG, or GIFs are the file formats you can compress best and which every browser will play. GIFs, Videos, Animation Since a few years ago, GIFs have been a popular technique to communicate emotions more effectively online. They’ve become one of the goto types of content marketing lately. In addition to being entertaining, GIFs help add a feeling to your material. However, it would help if you were mindful of other moving visuals for a decent content balance. Videos are the absolute classic. For practically every use, these video types are appropriate: Interviews; product demonstrations; behind-the-scenes videos; tutorials; Audio Files Podcasts are becoming more and more popular. In contrast, one in eleven Germans listens to a podcast at least once weekly. This information is so well-liked because you may discover new things as you go. Between the ages of 16 and 29, young people make up the majority of podcast listeners. This makes it less likely that this format will work for everyone. However, the demand for politics, science, and education podcasts is rapidly expanding and reaching the age of over 30. You may thus find it beneficial to digest material as audio. This may be made available on your website as well. Social Media The subject of social media cannot be avoided in content marketing. Therefore, you are far behind if you haven’t included it in your plan yet. Social media platforms have a significant impact and offer several benefits: Through targeted advertising, you effectively contact your target audience. Regular updates may be posted quite easily and fast. Content strategy and social media tactics frequently work together. They enable direct communication with your users. They give room for interaction. They boost brand recognition. Because your material frequently shows on users’ feeds, you remain in their minds. Here are 5 coming social media types of content marketing trends for 2023 that will help you make the most of this platform’s rapid expansion Influencer marketing is probably going to become more critical in the types of content marketing. Influencer marketing, which has long been at the forefront of social media marketing, has developed into an intriguingly complex and creative strategy. The days when influencers advertised something by simply taking a photo of themselves to support it are long gone. Influencers let their sponsored items speak for themselves by smoothly integrating them into their paid and unpaid content. Due to the increase of Gen Z users, authenticity and personal identification are