Ali Jaffar Zia

February 2023

How to Make your Digital Marketing More Inclusive for Neurodivergent Consumers

How to Make your Digital Marketing More Inclusive for Neurodivergent Consumers

Neurodivergent Consumers (those whose brain functions are considered to be “standard”) see the world in ways that are different from neurotypical people. These distinctions apply to both the digital and physical worlds. As a result, a neurodivergent individual could find specific design formats, typefaces, screen layouts, navigational functionalities, colours, content, and images confusing. This often leads to tension and annoyance. How to make your digital marketing content more inclusive for neurodivergent consumers? Here are some helpful suggestions to make your digital marketing content and communications more inclusive to everyone. Make your communication clear Make your communication clear, concise, and to the point. It would be best to write in a literal, snappy, and to-the-point manner to make your content and communications more inclusive to neurodivergent customers. When possible, avoid using ethereal language and mention what is necessary. Some people may need clarification if you employ jargon or esoteric terminology, and they may leave. I prefer to write in an active voice As much as possible, write in the active voice instead of the passive voice. Before submitting it, spend some time editing your work many times. This will allow you to “trim the fat” and eliminate anything you believe isn’t essential to your main message. Organized material Make sure your material is organized logically. Provide a step-by-step narrative that instructs your user. Divide your information into manageable, quick-to-scan sections. Avoid using strong or italicized font formatting excessively; instead, utilize logical subheadings to help consumers find their way through your data. Use an app or platform like Hemingway, Readable, or ChatGPT to get AI-powered editing suggestions on how to make your writing more concise and readable. Pick colour schemes that go together Regarding inclusive content, visuals—more significantly, colours—are crucial. It might be difficult for many neurodivergent users to interpret colours that seem overly bright or contrasting. You may reduce the overpowering nature of your content designs (landing pages, blog articles, emails, app displays, etc.) by utilizing more subdued colours in pastel tones or single colours.   To prevent confusion or annoyance, you may choose one colour for headers, one for CTA buttons, and one for anchor text.   When making your content design more inclusive for neurodivergent consumers, using a maximum of three complimentary colours on a white backdrop is often the best action. Regularly using these hues across the page is also important, as this will lessen mental fatigue or tension. Provide your stuff in various forms Offering your digital marketing material in various forms is one of the best methods to create it. By doing this, you’ll ensure that your customers may access what you offer in the method that suits them best. Features that read Your material aloud or provide audio suggestions as your audience navigates through it. Any video or animation visual material, such as educational videos, should include fully descriptive subtitles integrated into the video. Utilize personalization tools that let users adjust the contrast and brightness of every screen or webpage they see. Be more conscious of online accessibility One aspect of having a higher knowledge of accessibility difficulties for your company is considering people who are neurodivergent for your online content. In the current era, people have been working with accessibility specialists TPGi. To develop user experience (UX) procedures that accommodate all visitors to webinars, seminars, and other locations. This involves adhering to the recognized Web Content Accessibility Guidelines (WCAG) and carrying out a VPAT to verify compliance. Your workforce’s neurodiversity While these suggestions for inclusive content are helpful, there’s no disputing that having the proper people on staff is the most excellent approach to guarantee that your marketing campaigns and material are entirely accessible to neurodivergent consumers. Neurodivergent marketers are the foremost authorities in producing inclusive content for neurodivergent customers. You may apply the suggestions and modifications we’ve covered here in a manner that is accurate, compliant and provides genuine value if you have neurodivergent marketers on your team. Today’s companies have an opportunity to provide truly inclusive marketing material and communications by being more inclusive in their recruiting selections.

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No matter how inexperienced you are with SEO, anybody can start with the following search engine optimization in easy steps and raise their website's ranking quickly.

How To Master Search Engine Optimization In Easy Steps

You should be aware that SEO is a long game. No matter how inexperienced you are with SEO, anybody can start with the following search engine optimization in easy steps and raise their website’s ranking quickly. Well, eventually. A year or longer. You can leave this course having compiled a list of doable tasks to launch your SEO campaign. Search engine optimization in easy steps Step 1: To look for keywords. Step 2: Put keywords in the page title. Step 3: Include keywords in the URL of the page. Step 4: Put keywords in your meta description. Step 5: Put keywords in your H1 text. Step 6: Incorporate keywords into the text of the page. Step 7:Build links to your website. Step 8: Keep an eye on your ranking. 1. Look for keywords. Selecting a list of terms and phrases relevant to your organization is all that is required for keyword research. Please focus on the words that will most likely lead individuals to do the action you want.  Although you can utilize a specialized keyword research tool, it’s best to start by choosing your keywords based on intuition. For you to keep track of, list these keywords in a spreadsheet or document. Select a single word or phrase, and utilize it on just one website page. In other words, you shouldn’t use several keywords on the same page. One term, as well as any keywords it has semantic ties to, should be your focus. 2. Include keyword-rich page titles. It’s time to start using your selected keyword when you’ve decided. The title of your web page should be entered first. The page title is one of the most crucial factors used by Google and other search engines when determining what is on a web page. It appears on your website’s search engine results page (SERPs). Remember that your website title may only have many characters, including your brand name. 3. Include keyword-rich page URLs. Google and other search engines analyze the text of a web page’s URL to identify its content. In the slug, you should utilize your keyword or phrase explicitly. 4. Include keyword-rich meta descriptions. Your website’s meta description may further explain your page to visitors and search engines. Metadata still matters, even if it is less significant than it once was. Please make use of it by inserting your keyword or phrase. The keyword information should concentrate on your keyword or phrase, and the description should be understandable to a human. Make it brief; more often than not, less is more. 5. Include keyword-rich H1 content. The H1 text on your website is often the article title or big, bold text. Because of this, Google and other search engines prioritize the terms in the H1 text. Make sure your phrase or keyword appears there. 6. Include keyword-rich material on the page. Your on-page SEO approach must include your target keywords in the text. Consequently, search engines will be informed that the website is genuinely about the term and should appear in search results. You should employ your keyword somewhere between 4-6 times and 10-12 times, according to “experts.” 7. Create links pointing to your site. Building inbound connections to your website from reputable sites in your sector or niche requires a lot of effort after convincing search engines that your keywords are relevant. One of the most crucial SEO actions you need to do is undoubtedly this. When determining how you rank for specific queries, Google and other search engines consider the quantity and quality of links leading to your website. Linking to you indicates that your website provides reliable, authoritative information on a particular subject. External links to websites in your sector should also be included to further highlight your importance for that keyword. Types Of Content Marketing  8. Check your ranking. Not least, it’s time to evaluate the outcomes of your efforts. Give the search engines a little time (a few weeks to a few months) to do their job, and then keep monitoring your rank to see what has changed and to monitor your progress. Starting with SEO, you may manually verify this rank by doing a Google search for your intended term and utilizing Google Search Console to see your rankings without charge. You may upgrade to an official SEO monitoring tool to track the most relevant keywords and regularly develop tactics to increase your performance since GSC has certain limitations. It would help if you kept an eye on your Google PageRank similarly. To determine how “important” your website is online, Google utilizes your Page Rank. You have a greater chance of being among the top search results if your page rank is higher. You need to evaluate your website as you go along with the monitoring approach.  Google Launches’ Year in Search’ Overview for 2022 (marketingfordigital.com) This SEO guide is Only the First Step in a Long Process Don’t let your education end here. With the help of the methods above, you may begin developing an efficient search engine optimization plan but bear in mind that SEO involves a lot of moving elements and calls for caution, focus, and perseverance. Because of this, several businesses have whole teams devoted to their SEO initiatives. The good thing is that you can plan your future moves without hazarding a guess. Increase the probability that your website will rank on the top page of the SERPs by using our beginning bundle to kickstart your SEO strategies.

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Samsung Galaxy S23 Ultra: Everything We Know so Far

Samsung Galaxy S23 Ultra: Everything We Know So Far

The Samsung Galaxy S23 and Galaxy S23 Ultra launch, scheduled for February 2023 and will usher in the year of new Android smartphones, is only a few weeks away. Expect intriguing design updates, much better and larger cameras, and more. Fortunately, Samsung produces the same models regularly and follows a predictable release schedule, so we know exactly what is coming out and when. The big, terrible, expensive Samsung Galaxy S23 Ultra will be the central topic of this article. Even if we still need to understand Samsung’s next Ultra phone fully, many leaks and speculations have already surfaced. Below is a summary of all the Galaxy S23 Ultra news and beliefs.   Important Information Release Information & Cost First, let’s discuss when the Galaxy S23 series could be released. Every year, in March, Samsung introduces its flagship device. The release dates for the Galaxy S10, S20, and S22 series were in the middle of February or the first week of March. Samsung just revealed that the Galaxy S23 announcement event, dubbed “Galaxy Unpacked,” would take place on February 1. The Galaxy S21 series has a January announcement date and a subsequent release date. The S22 was introduced on February 9 and made available on February 25. Nevertheless, we could see a somewhat different release timetable in 2023 due to persistent chip shortages and a worldwide supply limitation. The new Galaxy Z Flip 4 came on time, which is encouraging for the Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra, which will be released soon. The anticipated price is another unknown. Again, Samsung often employs a similar method, so we assume this year will be identical to previous years. For instance, the high-end Galaxy S22 Ultra cost $1,199, whereas the Galaxy S22 first sold for $799. The Samsung Galaxy S23 Ultra is anticipated to cost roughly $1,199.   The Style: A Familiar Matter Look for Samsung to make a few minor changes after three years of essentially utilizing the same design, particularly with the enormous number of cameras on the back. More precisely, the camera layouts of the S21 Ultra and S22 Ultra were identical. However, the later model did not have the framing surrounding each lens. Samsung will not deviate much from its tried-and-true design. Still, now that the “Ultra” series has received the S-Pen, it is expected to feature an even larger screen than previous models and keep the Galaxy S22 Ultra’s squared-off appearance. The phone looks quite similar to earlier versions. The three main camera modules protrude, leaving the phone’s two tiny lenses flat. For the next Ultra in 2023, Samsung will continue to use the same enormous and stunning 6.8-inch Quad-HD screen. The inside and the camera configuration at the rear will undoubtedly see the most significant improvements in terms of “design.” With the Ultra, we may finally see an under-display selfie camera, lower bezels, or anything else to set it apart from earlier versions. Expect improvement and development rather than radical reinvention.   Spec Talk: The Newest and Best You may anticipate improvements as this is Samsung’s most recent and finest flagship phone. As the company’s most significant and excellent phone, it won’t hold anything back. It contains a large screen, insane cameras, top performance, and a tonne of RAM. The latest Qualcomm Snapdragon 8 Gen 2 chip debuting on November 15 is the most visible. Samsung commonly employs its own Exynos chipset for specific areas and provides a Snapdragon processor in many other countries and regions. But according to various trustworthy sources, Qualcomm will dominate in 2023. The battery packs for the Galaxy S23 and S23+ are expected to be a little bit larger than those for earlier generations. Additionally, it will reportedly have a 5,000 mAh battery, which is okay but not terrific. Despite earlier speculations, we are uncertain that it will be more significant. The new Galaxy S23 Ultra is expected to focus entirely on the cameras and Android 13 (with One UI 5) software, and it should feature a comparable screen, battery life, and design.   Here is a list of theoretical perspective (but rumoured) features: 6.8-inch Quad-HD AMOLED displays with 120Hz refresh rate and a somewhat curved screen. Snapdragon 8 Gen 2 processor Android operating system 13 (One UI 5) 256GB, 512GB, or 1TB of storage 8GB, 12GB, or 16GB of RAM Rear cameras: 12MP and 200MP (ultrawide) 3x telephoto (10MP), 10MP periscope 40MP Selfie Camera 5000 mAh battery 45 watts wired, 15 watts wireless, and 4.5 watts reverse wireless Fingerprint Ultrasonic in-display sensor Wi-Fi 6E, Bluetooth 5.2, NFC, GPS, mmWave 5G, and Headphone Jack: Nope. Once again, the list you see above is just a compilation of our estimates based on leaks, speculations, and what Samsung supplied on earlier Ultra phones. We expect that Samsung will increase the battery capacity, and most fans would appreciate faster fast charging. The 200MP insane camera, the new Snapdragon 8 Gen 2 chipset, and the expectation that Samsung would drop the 128GB variant in favour of 256GB at the very least are the most significant improvements. If you like that kind of thing, the S-Pen is also expected to get specification upgrades.   The Bigger and Better Cameras for All The sole significant enhancement over last year’s quad-camera system from Samsung is the incredible 200MP primary sensor. A 200MP lens will be smaller than early fan-made renderings claimed it would be and take up the top half of the phone. The 10MP (10x optical and 100x periscope) zoom lens might remain unchanged by Samsung, and the ultra-wide camera could be improved. However, the 200MP primary camera, which one leaker claims is the most significant camera update in five years, will be the biggest change. Although the 100MP camera of today’s smartphones is quite good, there are some banding problems, and the first generation had difficulties with auto-focus and the edges of photos. That means the camera will adjust settings as needed for the best results, so we presume it won’t always Pixel-bin down

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