November 2021 - Ali Jaffar Zia

5 Ways to get Organic Traffic without Ranking your Website

Advices, Buisness, Website / Dr. Ali Jaffar Zia

Get organic traffic without ranking your website – we are living in a digital era that has opened up vast possibilities. Especially in regard to enabling greater reach. In the past, marketing was solely done via the below-the-line promotion methods. Marketers used to rely on mouth-to-mouth marketing to spread the word of their brand-new offers, products, and other relevant schemes. However, in the contemporary, digital marketing has taken the world by storm. The entrepreneurs, bloggers, and public figures are actively engaged in using digital technology to increase their audiences. Today, we shed a light on organic traffic. You see, organic traffic is an audience that has been directed towards you. By the art of Search engine optimization (SEO) methods. It is a type of traffic that comes solely from a search engine and is non-paid. Organic traffic assists you in receiving better recognition without having to spend your budget on various advertising. An increase in organic traffic is directly proportional to the optimization of the website. The competition is fierce and having your website appear on the leading pages is quite difficult; however, there are ways to go about it. So, here are 5 ways to get your Organic traffic without Ranking your website. In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%. 1. Writing Guest posts for other Reputable Sites Not only does it fall under the category of a “nice gesture”. But writing guest posts for leading competitors in your niche can ultimately lead to greater visibility for your website. The quality of the content needs to be up to par for others to acknowledge it. On the other hand, make sure to give a link that redirects the traffic to that particular webpage. Page of which you are trying to increase the reachability. Guest posts is a simple practice that can prove to become a reliable part of your content strategy. It will assist you in improving your average organic traffic. 2. Explore other Online Platforms Be versatile with your approaches. Think big for the digital era also offers bigger possibilities. Unlike direct traffic, in which you pay people to type in the URL of your website. Make use of the unpaid advantage of generating organic traffic via other methods. Make marketing content on social media platforms such as Instagram, Youtube and Facebook. Showcase what you have in store and provide a link to the website as well. People of whom you will have caught attention will click on it. 3. Figures Speak, not Words Similarly, expanding on method number 2, everyone enjoys the comfort of knowing the reliability of something. No one likes to put their eggs in a basket that can be potentially hollow from the bottom. Meticulously design an infographic that displays the statistical data of whatever your website represents in a particular niche. Please refrain from inserting forged data in your infographics. It is highly unprofessional and should be avoided. Lastly, not only publish it on your website. But on other media platforms as well to win the support of more people. 4. It is not just about the Sly Tactics Today, if one thing that has come to notice. Mainly is that people have begun to underestimate the power of quality content. Everyone is engrossed in coming up with more and more SEO techniques and other clever ways to generate an audience. Although they are important, we tend to lose the quality of our content instead. Have a balanced approach and do not diminish the USP of your content. Different strategies with abysmal content will not lead to frequent clicks. It will only be a temporary glory. 5. Remain Consistent Keep uploading new content, keep yourself updated with newer ways to exploit the algorithm. Do have a viral approach and most importantly, believe in the fact that it is not a one-night achievement matter. Authentic research needs to be tenaciously held onto being aware of your niche. As well as its audience and lastly, have faith in the quality of your content. > Types of Website Experience Elements – A Brief Overview. > Why backlinks are the #1 ranking factor in SEO?

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Voice Search: SEO Strategies to Rank Better

voice search / Dr. Ali Jaffar Zia

Voice Search: SEO Strategies to Rank Better – “Leaving no stone unturned.” It is easy to miss, and its importance is often overlooked. Voice search SEO works in the same way as your ordinary (text-based search engine optimization); however, the cardinal difference is that it is the optimization of keywords/keyword phrases that are frequently used by people in search engines via the voice assistants. Over the years, the percentage of people who regularly make use of voice assistants to open up their desired results have increased. From a coherent point of view, we can safely induce that this consistent increase is directly promotional to the increase in the significance of Voice search SEO. In the contemporary, whether it be marketers, bloggers, or public figures—they should pay heed to the growing impact of Voice search SEO for the sake of furthering the reach of their content/services. With that said, here are some of the most efficient SEO strategies to rank better! How to conduct your own Voice Search SEO Keyword Research The internet will perplex you by throwing a lot of intricate information at you. All regarding different techniques concerned with the Keyword/phrase researching of Voice search SEO. However, the simplest and most efficient way of generating reliable voice search SEO keywords is by imagining how you, yourself, have used sound assistants in the past. Think of how you have articulated questions and more to put forth your query. Keeping the tone realistic and simple is key. This approach is labelled as the Long-tail Keywords. The long-tail approach makes impressive strides by amplifying the search engine optimization for it. It is all about orbiting your strategy around, “conversational phrases.” Slow Speed Webpage is a major Red Flag Again, look within yourself for the answer. How often have you felt agitated by a particular website’s slow loading time and eventually decided to forsake it and click on the next best option? More than a little, right? Low-quality web pages are a serious red flag whose repercussions go unnoticed. Delayed loading of the text-based content of a webpage is one thing; however, delayed results through a voice assistant are even more nerve-wracking. A golden example of where the “slow and steady wins the race” quote is not applicable. Albeit there are handy tips and tricks to boost the speed of your website. It is highly recommended to hire a professional developer for tackling this dilemma. 73% of mobile internet users say that they’ve encountered a website that was too slow to load. Prioritize Mobile Phone Experience The recent studies carried out on voice search SEO depict that as far as verbal search queries are concerned. They happen the most on our smartphone devices. Therefore, the emphasis should be on generating a user-friendly experience for mobile users. It is very odd to observe a person using voice assistant facilities on a desktop. Construct a Page for FAQs This takes us back to subheading number two on how to conduct your Voice search keyword/keyphrase research. In it, we discussed the essentiality of using question-like phrases and how It is imperative for an SEO good ranking. Just to maintain a conversational tone. FAQs pages shoot two birds with one stone. Since it tackles all five W’s (what, where, when, why, and who) and how? Now for example, if a person was to commit to a voice search and would ask a question, your FAQs page will detect it. Winners are those who seize opportunities at the right given time. Overcome the competition in your niche today by prioritizing Voice Search SEO as much as ordinary SEO.

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Chatbots have changed the scope of conversational markets

Social Media / Dr. Ali Jaffar Zia

How have chatbots changed the scope of conversational markets? In today’s tech-thirsty world, none of us would want to go through the laborious task of sifting through one website after another, trying to get across our customer demands and needs. Chatbots have our backs when it comes to customer care and needs. They are artificial intelligence-based software designed specially to simulate human-like conversations! Chatbots are said to be man’s best friend after a dog! In today’s advanced and technological world, they have expedited the communication process between humans and have offered themselves as a side assistant to several thousand online businesses across the globe. Here are some striking reasons how chatbots have changed the scope of conversational markets. By 2024, Insider Intelligence predicts that consumer retail spends via chatbots worldwide will reach $142 billion—up from just $2.8 billion in 2019. Reason 1 – Efficiency and swiftness! Imagine opening a chatbot to one of your favorite book sites but having no one there to answer your queries or aid you as a customer? But fear no more! Chatbots are designed to meet customer needs in the most effective ways. When it comes to a speedy response, chatbots typically respond in under 10 seconds after a message is sent in the inbox. Chatbots are super swift and efficient in managing the bulk amount of customer messages. Reason 2 – Time-saving and rapid sales In a world of cut-throat competition where millions of similar businesses offer the same or even better goods. Buyers rarely wait on time-consuming methods for purchasing goods. But businesses that have infused chatbot services in their inbox typically enjoy the benefits of quick sales of their product due to the fast-responding IA-powered software. “To the user, chatbots seem to be “intelligent” due to their skills. However, Chatbots are only as intelligent as the underlying database? Reason 3 – Lasting customer-friendly impression These chatbots are specifically designed with a natural language processor — NLP. The NLP allows the chatbot to grasp the meaning of the words and make sense of the messages sent by customers. Chatbots then simulate human-like and friendly conversations with the users. They typically are infused with natural and social terms like “Hello there” and “Hope your shop again!” Chatbots also name the users in their messages to create a lasting customer experience Reason 4 – Growth of brands Every online business in the world wants to manage as many customers simultaneously. They also want to satisfy them, so they are assigned this job instead of hiring too many employees to manage the everyday customer-conversation part. And they tend to deliver significant results in minutes! They also come with a nickname of “conversational catalysts.” After all, they help brands expand and grow because thousands of customers are dealt with by these quick chatbot services. Reason 5 – Availability Wouldn’t we want a 24/7 service? Our needs usually pop up any time, whether day or night. But because of this service, we don’t have to wait for a specific time to post our queries. We can send a message even late at night, and an FFR — fast and friendly response are guaranteed. Online statistics prove about 45.9% of all consumers are likely to prefer chatbots to aid them. And it is said about 1.4 billion people are engaging with chatbots daily.

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